Armando Roggio

Articles by: Armando Roggio

Armando Roggio is senior contributing editor for Practical Ecommerce and the director of marketing and ecommerce for a multichannel retail chain. He has 17 years of Internet and marketing experience. armando@practicalecommerce.com

Follow Armando's ecommerce tweets at @ecommerceboy.

5 Email Marketing Tips to Try This Week

August 17, 2017 • Armando Roggio

Email marketing is one of the most powerful tools an ecommerce business can use to increase sales. Depending on who you ask, email marketing can generate a return on investment between... Read More »
Omnichannel Commerce Needs a New Kind of CMS

August 11, 2017 • Armando Roggio

Businesses striving to provide shoppers with omnichannel experiences need to find new ways to manage, store, and present product information. Commerce is changing. For retailers, shoppers now have many ways to... Read More »
5 Content Marketing Ideas for September 2017

August 9, 2017 • Armando Roggio

What do bacon, spaceships, naval vessels, pop culture, and Christmas all have in common? They are all topics you can use to fuel your content marketing in September 2017. Content marketing... Read More »
How to Reuse Content, to Supercharge Marketing

August 4, 2017 • Armando Roggio

Good content marketing ideas can be hard to come by. To get the most out of each idea, develop a plan to reuse your content. It can supercharge your marketing... Read More »
Which Comes First, the Ecommerce Platform or the Developer?

July 31, 2017 • Armando Roggio

Your ecommerce business needs a new platform and a developer — but in what order? An ecommerce platform is the software your business will use to conduct online transactions and a developer... Read More »
To Build a Remote Workforce, Think Differently

July 25, 2017 • Armando Roggio

Remote employees can supercharge a company. Remote workers are often happier, more loyal, and more productive than their office-bound counterparts. But a business needs to manage remote employees differently and... Read More »
Product Review Analytics with Channel Signal C.E.O. Paul Kirwin

July 21, 2017 • Armando Roggio

Nearly nine out of 10 shoppers read product reviews, and many studies over many years have shown that reviews help shoppers to make online buying decisions. I recently spoke with Paul... Read More »
Channel Signal C.E.O. on Product Review Analytics

July 21, 2017 • Armando Roggio

Product reviews can play an important role in ecommerce. Almost nine out of 10 shoppers read product reviews, and many studies over many years have shown that reviews help shoppers... Read More »
Lessons from ‘Retail Apocalypse’: Invest in Technology, People

July 20, 2017 • Armando Roggio

Perhaps as many as 4,000 brick-and-mortar stores have closed in the United States since last year, creating what some are calling a “retail apocalypse.” This would-be industry-wide meltdown can teach... Read More »
Viral Launch C.E.O. on Optimizing the Amazon Selling Process

July 14, 2017 • Armando Roggio

There is a ton of competition for businesses who wish to sell on Amazon. The Amazon marketplace contains nearly 500 million products, from about 2 million sellers. Being competitive on Amazon... Read More »
Viral Launch C.E.O. on Amazon Selling Tactics

July 14, 2017 • Armando Roggio

The Amazon marketplace contains nearly 500 million products, from about 2 million sellers. That’s a lot of competition for businesses that sell items there. In fact, being competitive on Amazon is exactly what... Read More »
Static Site Generators an Option for Ecommerce Blogs, Content

July 13, 2017 • Armando Roggio

Static site generators offer an alternative to content management systems like WordPress or similar and may produce faster-loading web pages that are more secure and less complex to maintain. Static... Read More »
5 Content Marketing Ideas for August 2017

July 10, 2017 • Armando Roggio

For many businesses, content is marketing, an integral part of nearly all of the company’s promotional activities. While this can be good for a business, helping to create long-term customer... Read More »
How to Audit Your Ecommerce Content, and Why

July 7, 2017 • Armando Roggio

An ecommerce content audit may help a retail businesses identify valuable assets, discover new content or product ideas, improve site design or navigation, generate more site traffic, and even earn... Read More »
Content Marketing: 7 Tips for Proofreading and Editing

June 28, 2017 • Armando Roggio

Content marketing requires editing for the same reason gardening requires pulling weeds: It is essential for good results. At a magazine or online journal, it is common for an article to be... Read More »
10 Tips for Better Product Category Pages in 2017

June 27, 2017 • Armando Roggio

Product category pages play an important role in an online shopper’s journey, acting as a hub for filtering products on the path toward making a purchase. A well-made product category page... Read More »
Former YouTube Exec on Real-time Image Optimization

June 23, 2017 • Armando Roggio

Images are vital for engaging shoppers on all parts of an ecommerce site. But here’s the challenge: Are you optimizing those images for the best performance? If not, your site... Read More »
Imgix C.E.O. on Real-time Image Optimization

June 23, 2017 • Armando Roggio

Images are vital for ecommerce. Images on a home page, category pages, and campaign landing pages — they all help engage shoppers. But here’s the challenge: Are you optimizing those... Read More »
Your Blog Needs an Editorial Mission Statement

June 20, 2017 • Armando Roggio

Content marketers — like newspaper editors and magazine publishers — must understand why they create content and for whom it is intended. A written, editorial mission statement for a blog... Read More »
Successful Retailers Operate in 3 Businesses

June 14, 2017 • Armando Roggio

Online retailers, particularly mid-market and larger, are really in three businesses: selling products to consumers; software; and publishing. Retail commerce has become the convergence of in-store and online shopping. Regardless of a... Read More »
5 Content Marketing Ideas for July 2017

June 9, 2017 • Armando Roggio

In July 2017, ecommerce content markers should have no shortage of content ideas, including producing articles, podcasts, and videos about national celebrations, cultural icons, and statistical data. For retailers, content marketing... Read More »
Remember These 3 Email KPIs to Make More Money

June 7, 2017 • Armando Roggio

Good digital marketing campaigns create virtuous sales cycles, repeatedly engaging, converting, and supporting customers and prospects. Increase performance anywhere in the cycle and more sales should follow. Virtuous sales cycles in... Read More »
Ship-from-store Fulfillment a Must for Brick-and-click Retailers

June 5, 2017 • Armando Roggio

Implementing a ship-from-store fulfillment program may help mid-market multichannel retailers better serve customers and earn more profit. This year, about one of every three brick-and-click, omnichannel retailers will have adopted a... Read More »
5 Tips for Displaying Ecommerce Product Prices

May 31, 2017 • Armando Roggio

Pricing should not be a mystery. Posting clear, understandable prices for the products that your online store sells should be an important part of the site’s user experience design. In fact,... Read More »
9 Tips to Build the Best Product Images

May 25, 2017 • Armando Roggio

The product detail page on an ecommerce site is where a shopper usually decides to buy. And when the shopper is about to make the decision, there are few things... Read More »
Site Search Should Think Like Humans, says Twiggle CEO

May 24, 2017 • Armando Roggio

Ecommerce site search is important. By some estimates, more than half of a site’s visitors will use site search to find and purchase products. I recently spoke with Amir Konigsberg, co-founder... Read More »
Twiggle CEO: Site Search Should Think Like Humans

May 24, 2017 • Armando Roggio

By some estimates, more than half of the visitors to an online store will use that store’s site search to find products, and hopefully make a purchase. This fact alone... Read More »
2017 SEO Checklist for Product Detail Pages

May 22, 2017 • Armando Roggio

Product detail pages are an online merchant’s most potent persuasion and conversion tools. Making those pages findable and desirable on search engine results pages should therefore be an important strategy. For... Read More »
Does Ecommerce Need a Cooperative Shipping Revolution?

May 18, 2017 • Armando Roggio

If small and mid-sized online retailers cooperated, they may be able to develop a fast and reliable shipping network competitive with what Amazon, Walmart, and other industry-leading merchants can offer. Online... Read More »
How to Get More Twitter Followers in 2017

May 12, 2017 • Armando Roggio

If your business has a significant number of engaged followers, Twitter can be a good way to distribute content; connect with customers and potential customers; and drive visitors to your... Read More »