Armando Roggio
Armando Roggio is senior contributing editor for Practical Ecommerce and the director of marketing and ecommerce for a multichannel retail chain. He has 17 years of Internet and marketing experience. armando@practicalecommerce.com
Follow Armando's ecommerce tweets at @ecommerceboy.
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Marketing & Advertising
Will Customer Profiles Replace Marketing Personas?
January 15, 2018 • Armando Roggio
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Marketing & Advertising
How to Build an Ecommerce Keyword List
January 9, 2018 • Armando Roggio
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Marketing & Advertising
5 Content Marketing Ideas for February 2018
January 3, 2018 • Armando Roggio
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Marketing & Advertising
Live Streaming Can Promote Ecommerce Products
January 2, 2018 • Armando Roggio
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Management & Finance
7 Telltale Signs of Payment Card Fraud
December 26, 2017 • Armando Roggio
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SEO
Voice SEO: What Marketers Know Now
December 20, 2017 • Armando Roggio
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Management & Finance
4 Challenges for Mid-market Ecommerce in 2018
December 18, 2017 • Armando Roggio
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Conversion
Encourage After-Christmas Customer Reviews
December 14, 2017 • Armando Roggio
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Marketing & Advertising
5 Content Marketing Ideas for January 2018
December 11, 2017 • Armando Roggio
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Marketing & Advertising
5 Content Marketing Trends to Try in 2018
November 29, 2017 • Armando Roggio
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Design & Development
5 Ecommerce Site Design Trends for 2018
November 23, 2017 • Armando Roggio
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Marketing & Advertising
Coupon Codes Can Measure Ecommerce Marketing Results
November 20, 2017 • Armando Roggio
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Marketing & Advertising
4 Marketing Lessons from Opening a Brick-and-mortar Store
November 15, 2017 • Armando Roggio
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Marketing & Advertising
5 Unconventional Black Friday Marketing Tactics, for Ecommerce
November 10, 2017 • Armando Roggio
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Marketing & Advertising
5 Content Marketing Ideas for December 2017
November 5, 2017 • Armando Roggio
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Marketing & Advertising
How to Use Retail Co-op Funds for Content Marketing
November 3, 2017 • Armando Roggio
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Design & Development
Frameworks Such as PhoneGap and React Native Ease Mobile App Development
October 22, 2017 • Armando Roggio
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B2B
B2B SEO Requires an Integrated Approach
October 19, 2017 • Armando Roggio
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Design & Development
A Short Introduction to CSS Grid Layout for Ecommerce Sites
October 13, 2017 • Armando Roggio
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Marketing & Advertising
5 Content Marketing Ideas for November 2017
October 8, 2017 • Armando Roggio
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Shipping & Fulfillment
When to Use USPS for Ecommerce Shipping
October 4, 2017 • Armando Roggio
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Marketing & Advertising
3 Ways to Integrate Products You Sell with Content You Publish
September 29, 2017 • Armando Roggio
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Design & Development
6 Uncommon Marketing Tactics to Try This Christmas
September 26, 2017 • Armando Roggio
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Management & Finance
4 Predictions for the 2017 Holiday Shopping Season
September 24, 2017 • Armando Roggio
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Design & Development
From Shopping Cart to Ecommerce Platform and Back Again?
September 21, 2017 • Armando Roggio
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Management & Finance
Using MoSCoW Prioritization for Ecommerce Projects
September 19, 2017 • Armando Roggio
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Marketing & Advertising
7 Tips for Selling Products at Events, Shows
September 15, 2017 • Armando Roggio
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Marketing & Advertising
5 Reasons Your Omnichannel Retail Strategy Is Failing
September 11, 2017 • Armando Roggio
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Marketing & Advertising
5 Content Marketing Ideas for October 2017
September 7, 2017 • Armando Roggio
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Management & Finance
5 Ways Brick-and-mortar Retailers Can Get Started in Ecommerce
August 31, 2017 • Armando Roggio
4 Steps to Better SEO in 2019
11 YouTube Channels for Digital Marketing
SEO: Use 'Niche Down' Keyword Research for Content Ideas
Technical SEO: 15 Critical Areas That Impact Performance
SEO: Understanding Sitemaps for Ecommerce Stores
Building an Ecommerce Business, Part 2: Selecting Platforms
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