Armando Roggio
Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist.
Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars.
His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.
Contact Armando via email or LinkedIn. Follow his ecommerce tweets at @ecommerceboy.
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Content Marketing
Advertorials Bridge Storytelling and Selling
October 1, 2023 • Armando Roggio
Print publishers have long used advertorials to drive immediate sales. Online merchants can use them, too.
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Analytics & Data
How Traffic Sources Impact Online Sales
September 25, 2023 • Armando Roggio
Knowing where new or repeat customers start the journey is the first step for higher conversions.
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Platforms & Apps
Ecommerce Game-changers (in 2014)
September 18, 2023 • Armando Roggio
We described in 2014 five technologies that would change ecommerce. They didn't.
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Content Marketing
A Subtle Change to Win Backlinks
September 10, 2023 • Armando Roggio
What types of content would appeal to potential linkers, such as bloggers, journalists, and editors?
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Content Marketing
5 Content Marketing Ideas for October 2023
September 5, 2023 • Armando Roggio
This installment of our long-running series includes ideas for Disney, Halloween, baseball, breast cancer, and an infamous radio broadcast.
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Finance
Klaviyo IPO Fueled by Data, Shopify Collab
August 30, 2023 • Armando Roggio
The email and SMS pioneer will soon be public thanks to data expertise and Shopify support.
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Customer Retention
Ecommerce Companies Need Flywheels
August 20, 2023 • Armando Roggio
Happy customers buy again and refer friends, who also buy again and refer friends. It's a recipe for sustained growth.
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Shipping & Fulfillment
Pondering the Cost of Ecommerce Returns
August 14, 2023 • Armando Roggio
Returns of purchased ecommerce goods are on the rise. Are tighter return policies the answer?
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Business
5 Predictions for the 2023 Holiday Shopping Season
August 8, 2023 • Armando Roggio
Since 2013 we've predicted holiday sales for the coming season. Here's our 2023 installment.
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Content Marketing
5 Content Marketing Ideas for September 2023
August 1, 2023 • Armando Roggio
In September, try solving customer concerns, jumpstarting Halloween, delving into short-form videos, experimenting with AI, and telling Uncle Sam's story.
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Email Marketing
7-Email Sequence to Boost Back-to-school Sales
July 24, 2023 • Armando Roggio
Back-to-school purchases are among the top U.S. retail revenue generators. The 2023 selling season will likely break records.
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Content Marketing
Content Marketing with AI and Humans
July 17, 2023 • Armando Roggio
Generative AI can boost productivity big time. Humans make average AI content excellent.
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Content Marketing
5 Content Marketing Ideas for August 2023
July 9, 2023 • Armando Roggio
Merchants have no shortage of content-marketing topics to address in August. Examples are hip-hop music, travel, bowling, kindness, and dogs.
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Marketing & Advertising
Retail Media Networks: Promise or Peril?
July 3, 2023 • Armando Roggio
Advertising on the Amazon Marketplace was among the first retail media networks. Many more have followed.
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Technical SEO
How Google’s AI Search Could Impact Ecommerce
June 25, 2023 • Armando Roggio
Google's generative, artificial intelligence-powered search results are "experimental." But change is coming.
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Email Marketing
Email Welcome Pages Drive More Sales
June 19, 2023 • Armando Roggio
An email pop-up box produces new sign-ups and then quickly disappears. A welcome page solidifies the relationship and advances the sale process.
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Content Marketing
5 Content Marketing Ideas for July 2023
June 7, 2023 • Armando Roggio
This installment of our long-running content ideas series includes topics related to Prime Day, Elvis, mojitos, AI co-hosts, and independence days.
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Design & Dev Tools
AI Basics for a Competitive Advantage
June 5, 2023 • Armando Roggio
Understanding the limits and workings of generative AI is the first step in harnessing its benefits for business.
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Technical SEO
AI Pushes SEO to Social and More
May 29, 2023 • Armando Roggio
Google's "new perspectives" in AI-driven search could emphasize content beyond branded websites to include social influencers and more.
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Customer Retention
FTC Rules Would Impact Ecommerce Subscriptions
May 22, 2023 • Armando Roggio
The April 2023 "click to cancel" proposal by the U.S. Federal Trade Commission would require subscription sellers to post obvious and simple opt-out buttons.
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Amazon & Marketplaces
Amazon Anywhere Pushes Marketplace into Games, Apps
May 15, 2023 • Armando Roggio
Amazon Anywhere brings sales of physical products to apps and games. The concept isn't new, but the move by an industry leader likely has a widespread impact.
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Content Marketing
5 Content Marketing Ideas for June 2023
May 7, 2023 • Armando Roggio
Merchants have many good choices for content topics in June, including strawberries, summertime activities, splurging, and, yes, Father's Day.
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Marketing & Advertising
Demand-side Platforms Automate Ecommerce Ads
May 1, 2023 • Armando Roggio
Demand-side platforms enable merchants to scale advertising across multiple media types. It's an option for advertising on Google and Meta.
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Customer Retention
How to Map a Customer Journey
April 25, 2023 • Armando Roggio
A customer journey map outlines the process of buyers leading to a purchase. Optimizing each step can greatly increase conversions.
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Marketing & Advertising
5 Reasons Retail Media Ads Fail
April 17, 2023 • Armando Roggio
Advertising on retailers' websites is among the fastest-growing marketing options for merchants. But success can be elusive.
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Product Pages
How to Optimize Full-funnel Product Pages
April 12, 2023 • Armando Roggio
Today's product detail pages engage and convert all shoppers — new or returning. Here's how.
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Email Marketing
‘Sniper Links’ Boost Email Subscriptions
April 10, 2023 • Armando Roggio
So-called "sniper links" appear instantly after submitting an email signup form and connect directly to the subscriber's email client.
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Content Marketing
5 Content Marketing Ideas for May 2023
April 2, 2023 • Armando Roggio
This installment of our long-running series includes content ideas addressing Mother's Day, recommendations, fitness, King Charles, and money-saving tips.
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Payments
Apple Pay Later Could Upend BNPL Space
March 30, 2023 • Armando Roggio
Apple Pay Later is poised to capture serious market share in the buy now, pay later space. Merchants could benefit.
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Customer Retention
Vehicle Subscriptions Gaining Traction
March 26, 2023 • Armando Roggio
The future of automotive retail will be digital and direct-to-consumer, per McKinsey & Company. Will that include subscribing online to a vehicle?
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