Armando Roggio

Armando Roggio is the longtime senior contributing editor for Practical Ecommerce. He is an independent ecommerce merchant, a seasoned web developer, and the director of marketing and ecommerce for a multichannel brick-and-click retail chain — 17 years of internet and marketing experience in total. His hundreds of articles for Practical Ecommerce cover virtually all facets of running a successful online store.

He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.

Email Armando. Follow his ecommerce tweets at @ecommerceboy.