Armando Roggio
Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist.
Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars.
His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.
Contact Armando via email or LinkedIn. Follow his ecommerce tweets at @ecommerceboy.
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Business
5 Predictions for the 2024 Holiday Shopping Season
August 25, 2024 • Armando Roggio
Since 2013 we've predicted U.S. retail sales for the upcoming holiday season. This year we address the effects of mobile, online vs. in-store, email marketing, Gen Zs, and BNPL.
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Content Marketing
Flywheels Ease Content, Social Media Marketing
August 18, 2024 • Armando Roggio
Social media ideas can morph into long form articles that spawn new social media ideas. It's a time-saving flywheel.
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SEO
Best SEO for Dropshipping
August 11, 2024 • Armando Roggio
For merchants selling dropshipped goods, a "content-then-commerce" approach could improve organic search rankings.
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Content Marketing
5 Content Marketing Ideas for September 2024
August 4, 2024 • Armando Roggio
Ideas for September content include National Tailgating Day, National Video Games Day, National CleanUp Day, National Dog Week, and publishing a research report.
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Marketing & Advertising
Google’s Cookie Reversal Raises Questions
July 28, 2024 • Armando Roggio
Marketers want third-party cookies, but privacy advocates shun them. Google compromised, in a sense.
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Social Media
Most Retail Brands Ignore X, per Study
July 23, 2024 • Armando Roggio
Chanel, Macy's, and H&M are example brands that have left X. Yet the platform remains popular, with high engagement.
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Content Marketing
Content Mapping for Customer Journeys
July 16, 2024 • Armando Roggio
Aligning content with each phase of a buying journey helps drive shoppers to a purchase.
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Inventory
Poor Marketing Kills Ecommerce Dropshipping
July 8, 2024 • Armando Roggio
The dropshipping model, while tempting, has little barrier to entry and thus many competitors selling the same thing.
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Content Marketing
5 Content Marketing Ideas for August 2024
June 30, 2024 • Armando Roggio
Merchants in August could address the NBA, Alfred Hitchcock, back-to-school parents, Labor Day celebrants, and challenge seekers.
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Conversion
A Better Ecommerce Landing Page
June 24, 2024 • Armando Roggio
What if there was a simple formula to improve landing page conversions from ad campaigns? Turns out, there is.
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Customer Retention
Turn Shoppers into Brand Advocates
June 18, 2024 • Armando Roggio
What happens when customers become marketers, referring friends and family to a business and its products?
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Email & Text Marketing
Google Ad Manager Launches Programmatic Email Ads
June 9, 2024 • Armando Roggio
The ad management platform quietly added a beta tag for email newsletters, perhaps due to third-party cookies.
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Content Marketing
5 Content Marketing Ideas for July 2024
June 3, 2024 • Armando Roggio
Our ideas for July 2024 include summertime how-to videos, must-have items, jokes, charitable giving, and junk food.
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Content Marketing
AI Search, Cookieless Ads Boost Content Marketing
May 30, 2024 • Armando Roggio
Content marketing is more than articles. Taking a broader view and using alternative content forms can overcome traffic losses.
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Amazon & Marketplaces
Amazon Marketplace Fears
May 26, 2024 • Armando Roggio
Amazon's marketplace accounts for most of the revenue for thousands of merchants. Therein lies the fear.
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Content Marketing
Lessons from John Deere’s ‘The Furrow’
May 22, 2024 • Armando Roggio
Launched in 1895, "The Furrow" magazine was content marketing long before that term existed.
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Checkout Tactics
Securing Email Addresses for Abandoned Carts
May 19, 2024 • Armando Roggio
Merchants can often recover sales from abandoned carts, but only if a shopper provides an email address.
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Shipping & Fulfillment
Robots Are Coming to Ecommerce SMBs
May 13, 2024 • Armando Roggio
The warehouse automation industry remains focused on massive companies, but efforts toward smaller companies could offer growing brands more fulfillment options.
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Content Marketing
5 Content Marketing Ideas for June 2024
May 6, 2024 • Armando Roggio
In June content marketers could address Best Friends Day, shoppable videos, Juneteenth, Independence Day, and AI-generated dad jokes.
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Marketing & Advertising
Google’s Cookie Delay Reveals Industry Fears
May 5, 2024 • Armando Roggio
Much of digital advertising will change when Chrome eliminates third-party cookies. Thus the fear.
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Customer Retention
Abandoned Carts Are an Opportunity
April 29, 2024 • Armando Roggio
What if shopping cart abandonment is normal, and the opportunity rests in treating folks who abandon as warm leads?
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Shipping & Fulfillment
Can Retailer Co-ops Cut Ecommerce Shipping Costs?
April 23, 2024 • Armando Roggio
Retailers have used purchasing cooperatives for years to obtain volume pricing.
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Marketing & Advertising
Web Marketing Checklist: 42 Tactics for Traffic and Sales
April 21, 2024 • Armando Roggio
Our all-new 2024 update includes modern content marketing, SEO, email, podcasts, social media, and more.
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Content Marketing
How to Track ROI from Content Marketing
April 15, 2024 • Armando Roggio
Content drives visitors which drive email subscriptions which drive sales. All are measurable.
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Content Marketing
5 Content Marketing Ideas for May 2024
April 7, 2024 • Armando Roggio
Since 2014 we've published a monthly rundown of content ideas. This May 2024 installment addresses families, the military, Eurovision, holidays, and how-to videos.
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Email & Text Marketing
A Better Ecommerce Newsletter
March 31, 2024 • Armando Roggio
Email marketing works best when combined with meaningful editorial.
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Inventory
4-5-4 Calendar Aids Retail Planning
March 24, 2024 • Armando Roggio
Dividing the year into months of four weeks, five weeks, and four weeks facilitates comparisons and decision-making.
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Content Marketing
AI Can Kill Content Marketing
March 18, 2024 • Armando Roggio
AI-produced content is faster, easier, and cheaper than human versions. Is it better?
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Marketing & Advertising
Second-party Data Could Unlock Ad Targeting
March 11, 2024 • Armando Roggio
Eliminating third-party cookies, while enhancing privacy, means consumers see irrelevant ads and advertisers receive subpar performance.
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Content Marketing
5 Content Marketing Ideas for April 2024
March 3, 2024 • Armando Roggio
Niche holidays in April celebrate welding, burritos, handmade items, car care, and more.
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