Armando Roggio
Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist.
Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars.
His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.
Email Armando. Follow his ecommerce tweets at @ecommerceboy.
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Content Marketing
5 Content Marketing Ideas for June 2022
May 5, 2022 • Armando Roggio
Since 2014, we've published a monthly list of content ideas for ecommerce merchants. This June 2022 installment includes six-point list articles, 50th anniversaries, Flag Day, and more.
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Content Marketing
Use Revue for Twitter Content Marketing
May 3, 2022 • Armando Roggio
Twitter's editorial newsletter service, Revue, is an opportunity for content marketers and creators to build email lists directly from their Twitter profiles.
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Analytics & Data
Unsure about a New Project? Try a Pilot Program
April 26, 2022 • Armando Roggio
Launching a new product or feature is exciting but risky, especially if it requires capital. A well-structured pilot program can provide answers.
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Analytics & Data
Do You Need a Business Intelligence Tool?
April 24, 2022 • Armando Roggio
In an age of massive data, a business intelligence tool can be a necessity for ecommerce merchants. Here's an example using QuickSight, Amazon's tool, with hypothetical Meta Ads data.
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Design & Dev Tools
Ecommerce and Creator Tools Will Merge
April 21, 2022 • Armando Roggio
If engagement is central to broad economic growth, creators are a key financial driver. And that could give rise to a new generation of tools and services.
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Marketing & Advertising
5-point Advertising Plan to Drive Performance
April 19, 2022 • Armando Roggio
Advertising is too expensive without first understanding a campaign's goals, channels, budget, and more. Here's our 5-point plan to get the most from your next campaign.
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Business
Decision Frameworks Help (Fast-growing) Companies
April 13, 2022 • Armando Roggio
Unilateral decisions by a company founder or manager carry risks. A transparent process involving staff can lead to better outcomes. We explain.
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Customer Retention
Text Commerce Is Upfront Permission to Sell
April 10, 2022 • Armando Roggio
Text commerce is the process of obtaining payment and shipping info from shoppers upfront as well as permission to send offers. The model can solve multiple hurdles for merchants.
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Business
Inflation Could Harm DTC and Premium Brands
April 5, 2022 • Armando Roggio
Inflation typically helps brands with lower-priced and essential goods and hurts premium items. Amid a heightened inflation outlook, merchants should scrutinize their product mix and adjust as necessary.
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Content Marketing
5 Content Marketing Ideas for May 2022
April 4, 2022 • Armando Roggio
The May 2022 installment of our long-running content ideas series suggests focusing on competitors, specialized reports, local content, product profiles, and "National Brother's Day."
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Business
How to Use SUMIF, SUMIFS in Google Sheets
March 30, 2022 • Armando Roggio
Analyzing total site traffic by channel for a specific period can seem daunting. But Google Sheets SUMIF and SUMIFS functions make the process straightforward.
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Google Ads
Are Google Ads SKAGs Effective in 2022?
March 28, 2022 • Armando Roggio
Single keyword ad groups were once popular in Google Ads campaigns. But has Google's pivot to ad automation made SKAGs less effective?
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Marketing & Advertising
The Creator Economy Draws Entrepreneurs
March 24, 2022 • Armando Roggio
Is attracting an audience via content a better way to start and build an ecommerce business? The creator economy appeals to many would-be entrepreneurs.
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Content Marketing
How to Spell Check a Website at Scale
March 22, 2022 • Armando Roggio
Checking the spelling and grammar for a single document is straightforward. But imagine having to check an entire website of 17,000 articles. Here's how.
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Business
How Merchants Combat Inflation without Raising Prices
March 20, 2022 • Armando Roggio
Inflation could be an opportunity for merchants to improve their businesses. Subscriptions, updated products, new markets, heightened productivity — all are potential alternatives to raising consumer prices.
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Business
How the Ukraine War Impacts Ecommerce
March 10, 2022 • Armando Roggio
Human suffering from the Ukraine war is far more important than economic impacts. Nonetheless, business leaders should contemplate the potential effects on their companies.
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Business
Fortnite Maker Pivots to the Creator Economy
March 7, 2022 • Armando Roggio
In acquiring Bandcamp, Epic Games hopes to capitalize on the so-called creator economy, wherein writers, coaches, and others sell their services directly to consumers.
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Content Marketing
5 Content Marketing Ideas for April 2022
March 3, 2022 • Armando Roggio
Since 2014 Senior Contributor Armando Roggio has published a monthly content marketing idea generator for ecommerce merchants. His April 2022 installment includes listicles, music, and more.
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Business
The Fallacy of Data-driven Decisions
February 27, 2022 • Armando Roggio
The notion of data-driven decisions implies the data is perfect and the decision is unaffected by external influences. Neither is true.
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Business
A Model for Choosing Products to Sell
February 22, 2022 • Armando Roggio
Commodities typically have lower profit margins than manufactured goods or transformational products. For merchants, understanding the difference could determine success or failure.
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Google Ads
Outbound Marketing In an Inbound World
February 16, 2022 • Armando Roggio
Search engine optimization, content marketing, and the whole of inbound marketing are important for promoting a business. But let’s not forget about advertising. I recently attended a marketing event where an ...
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Shipping & Fulfillment
Materials behind Sustainable Mailers, Boxes
February 8, 2022 • Armando Roggio
Consumers increasingly seek merchants who use sustainable packing and shipping materials. But recyclable or biodegradable products are not equally helpful. We explain.
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Marketing & Advertising
How to Make an Instagram Link-in-bio Page
February 7, 2022 • Armando Roggio
Instagram allows no links in posts. Followers who want to learn more are stuck, unless the merchant provides a link in its bio to a page with post links, to learn more. We explain.
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Content Marketing
5 Content Marketing Ideas for March 2022
February 6, 2022 • Armando Roggio
Since 2014 Senior Contributor Armando Roggio has published a monthly idea generator for content marketing. This March 2022 installment includes workshops, how-to, and more.
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Marketing & Advertising
When Retailers Are Ad Platforms
February 1, 2022 • Armando Roggio
Amazon pioneered the concept of a retailer-driven ad network. Now other retailer marketplaces are selling ads, too. The trend has far-reaching implications.
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Content Marketing
Advertisers Can Find Power in the Dark
January 27, 2022 • Armando Roggio
Temporarily stopping ads can help clarify sales attribution. And ads that heavily promote content can mask its organic traffic benefits. So, yes, there's power in briefly going dark.
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Business
Are Big Changes Coming to Digital Ads in 2022?
January 24, 2022 • Armando Roggio
Could aggressive ad targeting go away? A confluence of proposed U.S. privacy legislation, federal rule changes, and a decentralized web suggest a coming digital ad transformation.
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Email Marketing
5 Ways to Promote a Paid Newsletter
January 24, 2022 • Armando Roggio
Many creators publish a paid newsletter. But getting subscribers is not easy. It takes aggressive promotion, such as the five ideas in this piece.
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Email Marketing
How to Set Up a Paid Newsletter
January 16, 2022 • Armando Roggio
The creator economy refers to podcasters, writers, musicians, and similar who are compensated directly for their work. Paid newsletters are one of those methods. We explain the concept and how to get started in this piece.
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Content Marketing
5 Content Marketing Ideas for February 2022
January 11, 2022 • Armando Roggio
Content marketing drives search engine rankings and inbound traffic. Every month since 2014 we've published a list of content ideas for ecommerce merchants. This February 2022 installment includes topics such as National Freedom Day, Bob Marle's birthday, and more.
5 Ways to Use ChatGPT for SEO
How ChatGPT Drives Ecommerce Conversions
13 AI Chatbots for Business
Ridge Wallet CEO Aims for $1 Billion Exit
Is BeReal for Real?
21 Productivity Tools for 2023
State of Marketplaces in 2023
Reducing Transaction Friction and Fraud
