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Email Marketing
A Better Ecommerce Newsletter
March 31, 2024 • Armando Roggio
Email marketing works best when combined with meaningful editorial.
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Inventory
4-5-4 Calendar Aids Retail Planning
March 24, 2024 • Armando Roggio
Dividing the year into months of four weeks, five weeks, and four weeks facilitates comparisons and decision-making.
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Content Marketing
AI Can Kill Content Marketing
March 18, 2024 • Armando Roggio
AI-produced content is faster, easier, and cheaper than human versions. Is it better?
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Marketing & Advertising
Second-party Data Could Unlock Ad Targeting
March 11, 2024 • Armando Roggio
Eliminating third-party cookies, while enhancing privacy, means consumers see irrelevant ads and advertisers receive subpar performance.
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Content Marketing
5 Content Marketing Ideas for April 2024
March 3, 2024 • Armando Roggio
Niche holidays in April celebrate welding, burritos, handmade items, car care, and more.
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Email Marketing
Email and Text Marketing Are Cookie-proof
February 25, 2024 • Armando Roggio
The elimination of third-party cookies prompts many marketers to seek alternatives.
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Marketing & Advertising
Shopify ‘Audiences’ Boosts Cookieless Ads
February 18, 2024 • Armando Roggio
Sharing first-party, anonymous data from participating merchants can mitigate the elimination of third-party cookies.
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Content Marketing
Wide-base Strategy for Short-form Videos
February 12, 2024 • Armando Roggio
Posting identical short videos across multiple accounts could result in more overall views.
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Content Marketing
5 Content Marketing Ideas for March 2024
February 7, 2024 • Armando Roggio
For March content, consider puppies, "madness," the time change, spring fitness, and do-it-yourself crafts.
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Email Marketing
Privacy Tactics Complicate Ecommerce Marketing
February 2, 2024 • Armando Roggio
Eliminating URL tracking parameters forces marketers to find other attribution methods.
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Customer Retention
Online Shoppers Expect More from Sellers
January 21, 2024 • Armando Roggio
Per a Deloitte Digital survey, most ecommerce mechants think customers are impressed by the experience, yet fewer than half actually are.
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Customer Retention
Profit Boosters from Repeat Buyers
January 14, 2024 • Armando Roggio
The long-term viability of most ecommerce shops requires customers who purchase more than once.
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Customer Retention
Omnichannel Retail Will Accelerate in 2024
January 8, 2024 • Armando Roggio
Five developments will likely hasten the convergence of ecommerce and physical selling
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Content Marketing
5 Content Marketing Ideas for February 2024
January 1, 2024 • Armando Roggio
Pizza, marriage, evolution, wine, and leap year are compelling content topics for February 2024.
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Inventory
New FBA Tool Points to Future of Inventory Management
December 24, 2023 • Armando Roggio
Amazon's new minimum inventory fee and AI tool foretell industry-wide optimization models.
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Marketing & Advertising
iOS 17 Will Impact Podcast Ad Metrics
December 17, 2023 • Armando Roggio
iOS 17 includes a change to how Apple automatically downloads episodes, likely lowering that reported metric.
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Content Marketing
5 Content Marketing Ideas for January 2024
December 3, 2023 • Armando Roggio
This month's installment includes topics for "national days," promotional calendars, product innovation, and more.
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Business
A Mobile Milestone for Christmas 2023
November 26, 2023 • Armando Roggio
This holiday season, more U.S. online shoppers will purchase on smartphones than desktops. It's a first.
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Design & Dev Tools
Will Custom GPTs Boost Ecommerce?
November 20, 2023 • Armando Roggio
OpenAI and Amazon Web Services now offer custom generative AI builders. We see benefits for merchants, potentially.
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Content Marketing
Ecommerce Benefits of Content Marketing
November 14, 2023 • Armando Roggio
Done well, content helps merchants attract, engage, and retain customers.
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Customer Retention
Are Cross-selling and Personalization Now the Same?
November 7, 2023 • Armando Roggio
AI-driven ecommerce personalization seemingly eliminates traditional cross-selling, but crucial differences remain.
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Content Marketing
5 Content Marketing Ideas for December 2023
November 5, 2023 • Armando Roggio
In December, consider Santa's List Day, AI suggestions, looking back and ahead, and self-gifting guides.
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Google Ads
New ‘Search Themes’ Boost Performance Max Ads
October 30, 2023 • Armando Roggio
Google's new targeting feature allows advertisers to finetune a target audience, improving performance.
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Analytics & Data
Brand Metrics for Ecommerce Companies
October 23, 2023 • Armando Roggio
Consumers' views of a brand impact sales. The challenge is measuring those views.
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Shipping & Fulfillment
Ecommerce Returns Becoming Easier, Cheaper
October 22, 2023 • Armando Roggio
Providers such as Happy Returns, Pollen, and even Uber are streamlining the returns process.
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Product Pages
How to Test Product Bundles to Boost Profits
October 16, 2023 • Armando Roggio
Done right, product bundles drive average order values, repeat sales, and profits. The key is testing configurations, prices, and more.
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Analytics & Data
New GA4 Shopper Journey Reports Are Powerful
October 9, 2023 • Armando Roggio
New Google Analytics reports break down the shopping and checkout stages, facilitating optimization at each step.
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Email Marketing
New Gmail and Yahoo Policies Impact Ecommerce
October 8, 2023 • Armando Roggio
New rules from top email services aim to reduce spam and deliver messages that recipients want.
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Content Marketing
5 Content Marketing Ideas for Nov. 2023
October 2, 2023 • Armando Roggio
Black Friday, sandwiches, elections, board games, and aviation are a few tempting topics for November 2023.
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Content Marketing
Advertorials Bridge Storytelling and Selling
October 1, 2023 • Armando Roggio
Print publishers have long used advertorials to drive immediate sales. Online merchants can use them, too.