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Business
5 Predictions for the 2024 Holiday Shopping Season
August 25, 2024 • Armando Roggio
Since 2013 we've predicted U.S. retail sales for the upcoming holiday season. This year we address the effects of mobile, online vs. in-store, email marketing, Gen Zs, and BNPL.
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Content Marketing
Flywheels Ease Content, Social Media Marketing
August 18, 2024 • Armando Roggio
Social media ideas can morph into long form articles that spawn new social media ideas. It's a time-saving flywheel.
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SEO
Best SEO for Dropshipping
August 11, 2024 • Armando Roggio
For merchants selling dropshipped goods, a "content-then-commerce" approach could improve organic search rankings.
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Content Marketing
5 Content Marketing Ideas for September 2024
August 4, 2024 • Armando Roggio
Ideas for September content include National Tailgating Day, National Video Games Day, National CleanUp Day, National Dog Week, and publishing a research report.
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Marketing & Advertising
Google’s Cookie Reversal Raises Questions
July 28, 2024 • Armando Roggio
Marketers want third-party cookies, but privacy advocates shun them. Google compromised, in a sense.
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Social Media
Most Retail Brands Ignore X, per Study
July 23, 2024 • Armando Roggio
Chanel, Macy's, and H&M are example brands that have left X. Yet the platform remains popular, with high engagement.
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Content Marketing
Content Mapping for Customer Journeys
July 16, 2024 • Armando Roggio
Aligning content with each phase of a buying journey helps drive shoppers to a purchase.
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Inventory
Poor Marketing Kills Ecommerce Dropshipping
July 8, 2024 • Armando Roggio
The dropshipping model, while tempting, has little barrier to entry and thus many competitors selling the same thing.
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Content Marketing
5 Content Marketing Ideas for August 2024
June 30, 2024 • Armando Roggio
Merchants in August could address the NBA, Alfred Hitchcock, back-to-school parents, Labor Day celebrants, and challenge seekers.
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Conversion
A Better Ecommerce Landing Page
June 24, 2024 • Armando Roggio
What if there was a simple formula to improve landing page conversions from ad campaigns? Turns out, there is.
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Customer Retention
Turn Shoppers into Brand Advocates
June 18, 2024 • Armando Roggio
What happens when customers become marketers, referring friends and family to a business and its products?
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Email & Text Marketing
Google Ad Manager Launches Programmatic Email Ads
June 9, 2024 • Armando Roggio
The ad management platform quietly added a beta tag for email newsletters, perhaps due to third-party cookies.
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Content Marketing
5 Content Marketing Ideas for July 2024
June 3, 2024 • Armando Roggio
Our ideas for July 2024 include summertime how-to videos, must-have items, jokes, charitable giving, and junk food.
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Content Marketing
AI Search, Cookieless Ads Boost Content Marketing
May 30, 2024 • Armando Roggio
Content marketing is more than articles. Taking a broader view and using alternative content forms can overcome traffic losses.
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Amazon & Marketplaces
Amazon Marketplace Fears
May 26, 2024 • Armando Roggio
Amazon's marketplace accounts for most of the revenue for thousands of merchants. Therein lies the fear.
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Content Marketing
Lessons from John Deere’s ‘The Furrow’
May 22, 2024 • Armando Roggio
Launched in 1895, "The Furrow" magazine was content marketing long before that term existed.
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Checkout Tactics
Securing Email Addresses for Abandoned Carts
May 19, 2024 • Armando Roggio
Merchants can often recover sales from abandoned carts, but only if a shopper provides an email address.
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Shipping & Fulfillment
Robots Are Coming to Ecommerce SMBs
May 13, 2024 • Armando Roggio
The warehouse automation industry remains focused on massive companies, but efforts toward smaller companies could offer growing brands more fulfillment options.
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Content Marketing
5 Content Marketing Ideas for June 2024
May 6, 2024 • Armando Roggio
In June content marketers could address Best Friends Day, shoppable videos, Juneteenth, Independence Day, and AI-generated dad jokes.
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Marketing & Advertising
Google’s Cookie Delay Reveals Industry Fears
May 5, 2024 • Armando Roggio
Much of digital advertising will change when Chrome eliminates third-party cookies. Thus the fear.
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Customer Retention
Abandoned Carts Are an Opportunity
April 29, 2024 • Armando Roggio
What if shopping cart abandonment is normal, and the opportunity rests in treating folks who abandon as warm leads?
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Shipping & Fulfillment
Can Retailer Co-ops Cut Ecommerce Shipping Costs?
April 23, 2024 • Armando Roggio
Retailers have used purchasing cooperatives for years to obtain volume pricing.
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Marketing & Advertising
Web Marketing Checklist: 42 Tactics for Traffic and Sales
April 21, 2024 • Armando Roggio
Our all-new 2024 update includes modern content marketing, SEO, email, podcasts, social media, and more.
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Content Marketing
How to Track ROI from Content Marketing
April 15, 2024 • Armando Roggio
Content drives visitors which drive email subscriptions which drive sales. All are measurable.
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Content Marketing
5 Content Marketing Ideas for May 2024
April 7, 2024 • Armando Roggio
Since 2014 we've published a monthly rundown of content ideas. This May 2024 installment addresses families, the military, Eurovision, holidays, and how-to videos.
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Email & Text Marketing
A Better Ecommerce Newsletter
March 31, 2024 • Armando Roggio
Email marketing works best when combined with meaningful editorial.
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Inventory
4-5-4 Calendar Aids Retail Planning
March 24, 2024 • Armando Roggio
Dividing the year into months of four weeks, five weeks, and four weeks facilitates comparisons and decision-making.
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Content Marketing
AI Can Kill Content Marketing
March 18, 2024 • Armando Roggio
AI-produced content is faster, easier, and cheaper than human versions. Is it better?
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Marketing & Advertising
Second-party Data Could Unlock Ad Targeting
March 11, 2024 • Armando Roggio
Eliminating third-party cookies, while enhancing privacy, means consumers see irrelevant ads and advertisers receive subpar performance.
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Content Marketing
5 Content Marketing Ideas for April 2024
March 3, 2024 • Armando Roggio
Niche holidays in April celebrate welding, burritos, handmade items, car care, and more.