Email marketing is one of the most powerful tools an ecommerce business can use to increase sales.
Depending on who you ask, email marketing can generate a return on investment between... Read More »
Businesses striving to provide shoppers with omnichannel experiences need to find new ways to manage, store, and present product information.
Commerce is changing. For retailers, shoppers now have many ways to... Read More »
What do bacon, spaceships, naval vessels, pop culture, and Christmas all have in common? They are all topics you can use to fuel your content marketing in September 2017.
Content marketing... Read More »
Good content marketing ideas can be hard to come by. To get the most out of each idea, develop a plan to reuse your content. It can supercharge your marketing... Read More »
Your ecommerce business needs a new platform and a developer — but in what order?
An ecommerce platform is the software your business will use to conduct online transactions and a developer... Read More »
Remote employees can supercharge a company. Remote workers are often happier, more loyal, and more productive than their office-bound counterparts. But a business needs to manage remote employees differently and... Read More »
Nearly nine out of 10 shoppers read product reviews, and many studies over many years have shown that reviews help shoppers to make online buying decisions.
I recently spoke with Paul... Read More »
Product reviews can play an important role in ecommerce. Almost nine out of 10 shoppers read product reviews, and many studies over many years have shown that reviews help shoppers... Read More »
Perhaps as many as 4,000 brick-and-mortar stores have closed in the United States since last year, creating what some are calling a “retail apocalypse.” This would-be industry-wide meltdown can teach... Read More »
There is a ton of competition for businesses who wish to sell on Amazon. The Amazon marketplace contains nearly 500 million products, from about 2 million sellers.
Being competitive on Amazon... Read More »
The Amazon marketplace contains nearly 500 million products, from about 2 million sellers. That’s a lot of competition for businesses that sell items there.
In fact, being competitive on Amazon is exactly what... Read More »
Static site generators offer an alternative to content management systems like WordPress or similar and may produce faster-loading web pages that are more secure and less complex to maintain. Static... Read More »
For many businesses, content is marketing, an integral part of nearly all of the company’s promotional activities. While this can be good for a business, helping to create long-term customer... Read More »
An ecommerce content audit may help a retail businesses identify valuable assets, discover new content or product ideas, improve site design or navigation, generate more site traffic, and even earn... Read More »
Content marketing requires editing for the same reason gardening requires pulling weeds: It is essential for good results.
At a magazine or online journal, it is common for an article to be... Read More »
Product category pages play an important role in an online shopper’s journey, acting as a hub for filtering products on the path toward making a purchase.
A well-made product category page... Read More »
Images are vital for engaging shoppers on all parts of an ecommerce site. But here’s the challenge: Are you optimizing those images for the best performance? If not, your site... Read More »
Images are vital for ecommerce. Images on a home page, category pages, and campaign landing pages — they all help engage shoppers. But here’s the challenge: Are you optimizing those... Read More »
Content marketers — like newspaper editors and magazine publishers — must understand why they create content and for whom it is intended. A written, editorial mission statement for a blog... Read More »
Online retailers, particularly mid-market and larger, are really in three businesses: selling products to consumers; software; and publishing.
Retail commerce has become the convergence of in-store and online shopping. Regardless of a... Read More »
In July 2017, ecommerce content markers should have no shortage of content ideas, including producing articles, podcasts, and videos about national celebrations, cultural icons, and statistical data.
For retailers, content marketing... Read More »
Good digital marketing campaigns create virtuous sales cycles, repeatedly engaging, converting, and supporting customers and prospects. Increase performance anywhere in the cycle and more sales should follow.
Virtuous sales cycles in... Read More »
Implementing a ship-from-store fulfillment program may help mid-market multichannel retailers better serve customers and earn more profit.
This year, about one of every three brick-and-click, omnichannel retailers will have adopted a... Read More »
Pricing should not be a mystery. Posting clear, understandable prices for the products that your online store sells should be an important part of the site’s user experience design.
In fact,... Read More »
The product detail page on an ecommerce site is where a shopper usually decides to buy. And when the shopper is about to make the decision, there are few things... Read More »
Ecommerce site search is important. By some estimates, more than half of a site’s visitors will use site search to find and purchase products.
I recently spoke with Amir Konigsberg, co-founder... Read More »
By some estimates, more than half of the visitors to an online store will use that store’s site search to find products, and hopefully make a purchase. This fact alone... Read More »
Product detail pages are an online merchant’s most potent persuasion and conversion tools. Making those pages findable and desirable on search engine results pages should therefore be an important strategy.
For... Read More »
If small and mid-sized online retailers cooperated, they may be able to develop a fast and reliable shipping network competitive with what Amazon, Walmart, and other industry-leading merchants can offer.
Online... Read More »
If your business has a significant number of engaged followers, Twitter can be a good way to distribute content; connect with customers and potential customers; and drive visitors to your... Read More »