Armando Roggio
Armando Roggio is the longtime senior contributing editor for Practical Ecommerce and the Host of CommerceCo by Practical Ecommerce. He is a seasoned ecommerce and marketing professional. His hundreds of articles for Practical Ecommerce cover virtually all facets of running a successful online store.
He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.
Email Armando. Follow his ecommerce tweets at @ecommerceboy.
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Management & Finance
A Practical Guide to Starting an Ecommerce Business
October 19, 2020 • Armando Roggio
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Management & Finance
For Omnichannel Retailers, Hedgehogs Beat Foxes
October 18, 2020 • Armando Roggio
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Marketing & Advertising
Content Marketing Should Mimic Publishing, Broadcasting
October 12, 2020 • Armando Roggio
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Marketing & Advertising
Privacy Concerns Will Increase the Value of Content Marketing
October 7, 2020 • Armando Roggio
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Management & Finance
5 Content Marketing Ideas for November 2020
October 5, 2020 • Armando Roggio
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Management & Finance
2020 ‘Time Machine’ Elevates All of Ecommerce
September 30, 2020 • Armando Roggio
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B2B
Covid-19 Exposes Inefficiencies in B2B Accounts Receivable
September 24, 2020 • Armando Roggio
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Management & Finance
Covid-19 Is Driving Some Brands to DTC
September 21, 2020 • Armando Roggio
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Marketing & Advertising
2020 Holiday Shopping Is a Tale of 2 Consumers
September 17, 2020 • Armando Roggio
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Marketing & Advertising
Privacy Changes on Apple Devices, Chrome Will Impact Targeted Advertising
September 14, 2020 • Armando Roggio
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Management & Finance
5 Predictions for the 2020 Holiday Shopping Season
September 10, 2020 • Armando Roggio
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Design & Development
Is JAMstack Right for Your Ecommerce Business?
September 8, 2020 • Armando Roggio
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Marketing & Advertising
5 Content Marketing Ideas for October 2020
September 3, 2020 • Armando Roggio
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Conversion
Essential Elements of an Ecommerce Product Page
September 1, 2020 • Armando Roggio
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Marketing & Advertising
What Is Performance Marketing?
August 26, 2020 • Armando Roggio
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Marketing & Advertising
OTT Ads Are an Opportunity for Established Retailers
August 25, 2020 • Armando Roggio
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Marketing & Advertising
Live Streaming Can Drive Affiliate Revenue
August 19, 2020 • Armando Roggio
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Design & Development
‘Payment Request API’ to Streamline Ecommerce Checkouts, Improve Security
August 17, 2020 • Armando Roggio
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Management & Finance
Share Customer Data Anonymously to Combat Fraud
August 11, 2020 • Armando Roggio
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Management & Finance
Holiday Selling without the Crowds
August 9, 2020 • Armando Roggio
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Marketing & Advertising
5 Content Marketing Ideas for September 2020
August 6, 2020 • Armando Roggio
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Management & Finance
The First Steps in Adding Ecommerce to a Brick-and-mortar Store
August 2, 2020 • Armando Roggio
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Marketing & Advertising
Inject New Life into Old Content
July 30, 2020 • Armando Roggio
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Marketing & Advertising
The Hero-Hub-Help Content Marketing Strategy
July 27, 2020 • Armando Roggio
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Design & Development
Evolving Tech Stack Enables High Performance Ecommerce
July 22, 2020 • Armando Roggio
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Marketing & Advertising
Live Streaming Connects with Pandemic-driven Consumers
July 19, 2020 • Armando Roggio
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Management & Finance
Covid-19 Accelerates Retail’s Digital Transformation
July 16, 2020 • Armando Roggio
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Shipping & Fulfillment
USPS Woes Could Impact Ecommerce SMBs
July 12, 2020 • Armando Roggio
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Design & Development
Drag-and-drop Ecommerce Tools Are on the Rise
July 8, 2020 • Armando Roggio
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Management & Finance
Letting Workers Go Because of Covid-19
July 5, 2020 • Armando Roggio
Using Google Analytics for Continuous Improvement
Ecommerce Insights from China's Pinduoduo
The Increasing Complexity of Product Returns
5 Content Marketing Ideas for June 2021
The Retail Omnichannel Imperative
What Google Chrome FLoC Says about Targeted Ads...
