How SPF, DKIM, DMARC Drive Email Delivery, Security
November 28, 2022 • Armando Roggio
There's no shortage of crooks looking to impersonate an authentic email sender. These three authentication tools prevent that from happening while improving deliverability.
How to Create and Manage 301 Redirects with Shopify
November 23, 2022 • Armando Roggio
Redirecting one URL to another is a common web-management task. Changing platforms, for example, typically involves redirects. Here's how to manage redirects in Shopify.
How to Write a Tutorial to Attract Customers
November 21, 2022 • Armando Roggio
Tutorials are a vital component of content marketing and a way to provide value to your target audience. Here are the fundamentals of creating them.
A New Voice for Ecommerce Customer Retention
November 14, 2022 • Armando Roggio
Amazon sends customers voice notifications for delivery and order status. Smaller merchants can do the same, increasing engagement and retention.
5 Content Marketing Ideas for December 2022
November 7, 2022 • Armando Roggio
This installment of our long-running content ideas series suggests focusing on teaching a skill, end-of-year top 10 lists, lager beer, and more.
5 Tips for after-Christmas Promotions
November 6, 2022 • Armando Roggio
The January sales lull can be frightening for merchants. An after-Christmas promotional event can provide a necessary boost.
The Black Art of Backlink Buying
November 1, 2022 • Armando Roggio
Buying backlinks to improve search engine rankings is a black art. But what if the link has the "sponsored" attribute?
Is Musk’s Twitter a Marketing Opportunity?
October 30, 2022 • Armando Roggio
Elon Musk's background of innovation and business-building suggests his acquisition of Twitter could be an opportunity for marketers.
AI-based Content Is the Next SEO Tool
October 25, 2022 • Armando Roggio
Over time, SEO practitioners and content marketers will likely need artificial intelligence to keep up in the organic-search arms race. We explain in this must-read piece.
Market to Moms on Twitter
October 24, 2022 • Armando Roggio
Twitter is an underutilized ecommerce marketing channel. The opportunities for engaging with mothers are especially strong. Here's our recipe for getting started.
Platforms & Apps
3 Up-and-coming Mobile Shopping Experiences
October 23, 2022 • Armando Roggio
The evolution of smartphone-based shopping continues. Three technologies could soon dominate that experience. We explain.
5 Content Marketing Ideas for November 2022
October 18, 2022 • Armando Roggio
Since 2014, we've published a monthly list of content ideas for merchants. This November 2022 installment includes topics celebrating vegans, letters to Santa, local businesses, and more.
Build a Cyber Monday SMS List Now
October 12, 2022 • Armando Roggio
Text-message marketing is relatively less competitive than other promotional channels. Heading into the holiday selling season, it's an opportunity.
Financing Options for SMB Ecommerce Merchants
October 10, 2022 • Armando Roggio
Amazon's Community Lending is one of many loan options for small and mid-sized sellers. Here's a rundown, with pointers to consider.
Retail Apocalypse Reversal?
October 5, 2022 • Armando Roggio
Physical retail stores face challenges amid ecommerce, supply chain issues, and labor shortages. A Shopify-like approach for brick-and-mortar businesses could be the answer.
Should Ecommerce Brands Sell via Dealers?
October 2, 2022 • Armando Roggio
A brick-and-mortar dealer network could help online businesses. We explain the pros and cons, and how to get started.
Platforms & Apps
The Rise of the Ecommerce Marketer
September 26, 2022 • Armando Roggio
With new sophisticated tools and platforms, the ecommerce industry has shifted from requiring highly-technical leaders to primarily needing marketers.
5 Content Marketing Ideas for October 2022
September 20, 2022 • Armando Roggio
Since 2014 Senior Contributor Armando Roggio has published a monthly idea generator for content marketing. This October 2022 installment includes financial planning, holiday gifting, and Internet Day.
Building the Perfect Twitter Thread
September 19, 2022 • Armando Roggio
A Twitter thread is a series of connected tweets that function as a sort-of short blog post. It's a good way to grow followers and subscribers. We explain.
Twitter Profiles Are Serious Sales Channels
September 13, 2022 • Armando Roggio
Creator-type entrepreneurs offer lessons to all merchants for optimizing a Twitter profile. We explain.
Analytics & Data
Tools for Data-driven Ecommerce Decisions Trending
September 6, 2022 • Armando Roggio
Ecommerce businesses often face the dilemma of too much data or too little, complicating critical decision-making. Hence, the need for data intelligence tools.
Inflation May Lead to Early Christmas Shopping
August 25, 2022 • Armando Roggio
With prices on the rise, many consumers are tightening their budgets. Some may start holiday shopping earlier while costs are lower.
Has Apple Changed the Advertising Industry?
August 23, 2022 • Armando Roggio
U.S. marketing expenditures are the highest in years. Could Apple's iOS privacy changes be the cause?
Shipping & Fulfillment
3 Ways to Offset Shipping Rate Increases
August 15, 2022 • Armando Roggio
The U.S. Postal Service has announced a temporary increase in holiday shipping rates. Such increases from all carriers are inevitable. Merchants should adopt a shipping strategy to manage costs over the long term.
7 Ideas to Grow an Ecommerce SMS List
August 14, 2022 • Armando Roggio
Many consumers prefer text messages to email. Moreover, SMS subscribers are "owned" media, the best kind of marketing.
Content Marketing in a World of Creators
August 9, 2022 • Armando Roggio
How does a content marketer compete in an avalanche of choices? Two ways: Develop better content or distribute in alternative mediums. We explain.
Editorial Newsletters Are the New Blogs
August 5, 2022 • Armando Roggio
Editorial newsletters are booming, offering content marketers an opportunity to engage an audience personally, strengthen relationships, and attract subscribers.
5 Content Marketing Ideas for September 2022
August 1, 2022 • Armando Roggio
This month's installment of ecommerce content ideas includes back-to-school suggestions, "ultimate guides," "Shut up and take my money," and more.
Running Low on SEO Link Juice? Try These Tactics
July 26, 2022 • Armando Roggio
On-page optimization plays an important role in organic search rankings. But it's possible to overdo it to the detriment of other SEO alternatives.
AI Tools Streamline Content Marketing and SEO
July 21, 2022 • Armando Roggio
Combining the features of RankIQ and Jasper, two artificial-intelligence-based tools, can quickly produce compelling content drafts optimized for search engines. We explain in this helpful tutorial.