Development frameworks such as PhoneGap and, more recently, React Native make it significantly easier for retail businesses to build and deploy mobile applications for consumers and internal teams.
Radio-frequency identification readers... Read More »
Complex products and long buying cycles make search engine optimization for B2B sites different than for B2C.
The difference, however, is not in the specific techniques, but in the way SEO... Read More »
CSS Grid is a two-dimensional layout model that can be combined with CSS media queries to produce complex and responsive website layouts, including layouts for ecommerce stores.
The Internet and the... Read More »
From Thanksgiving how-tos and holiday buying guides to sporting events and odd observances, there are plenty of content topics your business can use in November 2017.
Content marketing is the act... Read More »
The United States Postal Service is a popular shipping solution for American ecommerce businesses. It stacks up well against other carriers in several situations.
The USPS may be particularly effective when... Read More »
There is a subtle art to content marketing, to balance the need to sell products while offering audience-centric, helpful information.
The value of that content must take precedence over short-term product... Read More »
A good marketing plan can include a mixture of tried and true tactics and, also, somewhat unusual or uncommon promotions.
With the 2017 Christmas shopping season closing in, your marketing department... Read More »
During the 2017 holiday shopping season, expect weather, mobile commerce, and self-gifting to contribute to an 18 percent growth in U.S. digital retail sales.
For the last few years, I have... Read More »
Ten or 15 years ago many of the companies selling goods and services online would have described their ecommerce software as a “shopping cart.” Now, changes in software development could... Read More »
Ecommerce businesses, like all businesses, have tasks or jobs that need to be done. Organizing tasks into priorities may help ecommerce owners and managers improve how their companies operate and... Read More »
When online sellers step out of the office or warehouse to set up shop at a sporting event, a fair, or a similar show, those businesses have a good opportunity to... Read More »
Even for established retailers with years of experience in one sales channel, providing a seamless shopping experience across multiple channels — brick-and-mortar, online, mobile, and beyond — can be challenging.
Omnichannel retailing... Read More »
Retail competition is stiff and businesses selling simply on price or selection will find themselves in head-to-head competition with massive sellers like Amazon and Walmart.
For many ecommerce businesses, the best... Read More »
In spite of what you may have heard, not every retailer is selling online, not every physical store is closing, and some successful brick-and-mortar shops have real concerns about getting... Read More »
Bitcoin and other cryptocurrencies cost nothing to process, are almost immune to fraud, and keep customers’ financial information safe. So why aren’t more online shoppers using them? And why aren’t... Read More »
Your customers are in control, and that could be very good for your ecommerce business. When stores compete on customer experience, small and mid-sized online retailers have an opportunity to... Read More »
Email marketing is one of the most powerful tools an ecommerce business can use to increase sales.
Depending on who you ask, email marketing can generate a return on investment between... Read More »
Businesses striving to provide shoppers with omnichannel experiences need to find new ways to manage, store, and present product information.
Commerce is changing. For retailers, shoppers now have many ways to... Read More »
What do bacon, spaceships, naval vessels, pop culture, and Christmas all have in common? They are all topics you can use to fuel your content marketing in September 2017.
Content marketing... Read More »
Good content marketing ideas can be hard to come by. To get the most out of each idea, develop a plan to reuse your content. It can supercharge your marketing... Read More »
Your ecommerce business needs a new platform and a developer — but in what order?
An ecommerce platform is the software your business will use to conduct online transactions and a developer... Read More »
Remote employees can supercharge a company. Remote workers are often happier, more loyal, and more productive than their office-bound counterparts. But a business needs to manage remote employees differently and... Read More »
Nearly nine out of 10 shoppers read product reviews, and many studies over many years have shown that reviews help shoppers to make online buying decisions.
I recently spoke with Paul... Read More »
Product reviews can play an important role in ecommerce. Almost nine out of 10 shoppers read product reviews, and many studies over many years have shown that reviews help shoppers... Read More »
Perhaps as many as 4,000 brick-and-mortar stores have closed in the United States since last year, creating what some are calling a “retail apocalypse.” This would-be industry-wide meltdown can teach... Read More »
There is a ton of competition for businesses who wish to sell on Amazon. The Amazon marketplace contains nearly 500 million products, from about 2 million sellers.
Being competitive on Amazon... Read More »
The Amazon marketplace contains nearly 500 million products, from about 2 million sellers. That’s a lot of competition for businesses that sell items there.
In fact, being competitive on Amazon is exactly what... Read More »
Static site generators offer an alternative to content management systems like WordPress or similar and may produce faster-loading web pages that are more secure and less complex to maintain. Static... Read More »
For many businesses, content is marketing, an integral part of nearly all of the company’s promotional activities. While this can be good for a business, helping to create long-term customer... Read More »
An ecommerce content audit may help a retail businesses identify valuable assets, discover new content or product ideas, improve site design or navigation, generate more site traffic, and even earn... Read More »