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Fraud Prevention
How SPF, DKIM, DMARC Drive Email Delivery, Security
November 28, 2022 • Armando Roggio
There's no shortage of crooks looking to impersonate an authentic email sender. These three authentication tools prevent that from happening while improving deliverability.
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Technical SEO
How to Create and Manage 301 Redirects with Shopify
November 23, 2022 • Armando Roggio
Redirecting one URL to another is a common web-management task. Changing platforms, for example, typically involves redirects. Here's how to manage redirects in Shopify.
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Content Marketing
How to Write a Tutorial to Attract Customers
November 21, 2022 • Armando Roggio
Tutorials are a vital component of content marketing and a way to provide value to your target audience. Here are the fundamentals of creating them.
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Customer Retention
A New Voice for Ecommerce Customer Retention
November 14, 2022 • Armando Roggio
Amazon sends customers voice notifications for delivery and order status. Smaller merchants can do the same, increasing engagement and retention.
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Content Marketing
5 Content Marketing Ideas for December 2022
November 7, 2022 • Armando Roggio
This installment of our long-running content ideas series suggests focusing on teaching a skill, end-of-year top 10 lists, lager beer, and more.
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Inventory
5 Tips for after-Christmas Promotions
November 6, 2022 • Armando Roggio
The January sales lull can be frightening for merchants. An after-Christmas promotional event can provide a necessary boost.
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Link Building
The Black Art of Backlink Buying
November 1, 2022 • Armando Roggio
Buying backlinks to improve search engine rankings is a black art. But what if the link has the "sponsored" attribute?
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Social Media
Is Musk’s Twitter a Marketing Opportunity?
October 30, 2022 • Armando Roggio
Elon Musk's background of innovation and business-building suggests his acquisition of Twitter could be an opportunity for marketers.
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SEO Tools
AI-based Content Is the Next SEO Tool
October 25, 2022 • Armando Roggio
Over time, SEO practitioners and content marketers will likely need artificial intelligence to keep up in the organic-search arms race. We explain in this must-read piece.
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Social Media
Market to Moms on Twitter
October 24, 2022 • Armando Roggio
Twitter is an underutilized ecommerce marketing channel. The opportunities for engaging with mothers are especially strong. Here's our recipe for getting started.
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Platforms & Apps
3 Up-and-coming Mobile Shopping Experiences
October 23, 2022 • Armando Roggio
The evolution of smartphone-based shopping continues. Three technologies could soon dominate that experience. We explain.
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Content Marketing
5 Content Marketing Ideas for November 2022
October 18, 2022 • Armando Roggio
Since 2014, we've published a monthly list of content ideas for merchants. This November 2022 installment includes topics celebrating vegans, letters to Santa, local businesses, and more.
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Email Marketing
Build a Cyber Monday SMS List Now
October 12, 2022 • Armando Roggio
Text-message marketing is relatively less competitive than other promotional channels. Heading into the holiday selling season, it's an opportunity.
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Finance
Financing Options for SMB Ecommerce Merchants
October 10, 2022 • Armando Roggio
Amazon's Community Lending is one of many loan options for small and mid-sized sellers. Here's a rundown, with pointers to consider.
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Local Business
Retail Apocalypse Reversal?
October 5, 2022 • Armando Roggio
Physical retail stores face challenges amid ecommerce, supply chain issues, and labor shortages. A Shopify-like approach for brick-and-mortar businesses could be the answer.
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Local Business
Should Ecommerce Brands Sell via Dealers?
October 2, 2022 • Armando Roggio
A brick-and-mortar dealer network could help online businesses. We explain the pros and cons, and how to get started.
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Platforms & Apps
The Rise of the Ecommerce Marketer
September 26, 2022 • Armando Roggio
With new sophisticated tools and platforms, the ecommerce industry has shifted from requiring highly-technical leaders to primarily needing marketers.
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Content Marketing
5 Content Marketing Ideas for October 2022
September 20, 2022 • Armando Roggio
Since 2014 Senior Contributor Armando Roggio has published a monthly idea generator for content marketing. This October 2022 installment includes financial planning, holiday gifting, and Internet Day.
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Social Media
Building the Perfect Twitter Thread
September 19, 2022 • Armando Roggio
A Twitter thread is a series of connected tweets that function as a sort-of short blog post. It's a good way to grow followers and subscribers. We explain.
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Social Media
Twitter Profiles Are Serious Sales Channels
September 13, 2022 • Armando Roggio
Creator-type entrepreneurs offer lessons to all merchants for optimizing a Twitter profile. We explain.
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Analytics & Data
Tools for Data-driven Ecommerce Decisions Trending
September 6, 2022 • Armando Roggio
Ecommerce businesses often face the dilemma of too much data or too little, complicating critical decision-making. Hence, the need for data intelligence tools.
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Business
Inflation May Lead to Early Christmas Shopping
August 25, 2022 • Armando Roggio
With prices on the rise, many consumers are tightening their budgets. Some may start holiday shopping earlier while costs are lower.
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Social Media
Has Apple Changed the Advertising Industry?
August 23, 2022 • Armando Roggio
U.S. marketing expenditures are the highest in years. Could Apple's iOS privacy changes be the cause?
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Shipping & Fulfillment
3 Ways to Offset Shipping Rate Increases
August 15, 2022 • Armando Roggio
The U.S. Postal Service has announced a temporary increase in holiday shipping rates. Such increases from all carriers are inevitable. Merchants should adopt a shipping strategy to manage costs over the long term.
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Email Marketing
7 Ideas to Grow an Ecommerce SMS List
August 14, 2022 • Armando Roggio
Many consumers prefer text messages to email. Moreover, SMS subscribers are "owned" media, the best kind of marketing.
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Content Marketing
Content Marketing in a World of Creators
August 9, 2022 • Armando Roggio
How does a content marketer compete in an avalanche of choices? Two ways: Develop better content or distribute in alternative mediums. We explain.
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Content Marketing
Editorial Newsletters Are the New Blogs
August 5, 2022 • Armando Roggio
Editorial newsletters are booming, offering content marketers an opportunity to engage an audience personally, strengthen relationships, and attract subscribers.
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Content Marketing
5 Content Marketing Ideas for September 2022
August 1, 2022 • Armando Roggio
This month's installment of ecommerce content ideas includes back-to-school suggestions, "ultimate guides," "Shut up and take my money," and more.
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Technical SEO
Running Low on SEO Link Juice? Try These Tactics
July 26, 2022 • Armando Roggio
On-page optimization plays an important role in organic search rankings. But it's possible to overdo it to the detriment of other SEO alternatives.
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Content Marketing
AI Tools Streamline Content Marketing and SEO
July 21, 2022 • Armando Roggio
Combining the features of RankIQ and Jasper, two artificial-intelligence-based tools, can quickly produce compelling content drafts optimized for search engines. We explain in this helpful tutorial.