-
Email Marketing
Study: Klaviyo, Text Messaging Drive DTC Ecommerce
March 14, 2023 • Armando Roggio
We researched how 50 direct-to-consumer ecommerce brands deploy email marketing. Most used Klaviyo and most solicited mobile phone numbers.
-
Marketing & Advertising
Unsure of Brand Ads? Just Do It
March 12, 2023 • Armando Roggio
In a data-driven, pay-per-click age, brand advertising is seemingly a lost art. But it's arguably the most important type of promotion. Ask Nike.
-
Content Marketing
5 Content Marketing Ideas for April 2023
March 5, 2023 • Armando Roggio
Since 2014 we've published a monthly series of content marketing ideas. This installment focuses on articles and videos with April-holiday themes.
-
Keyword Research
AI Chat and Keyword Research
February 26, 2023 • Armando Roggio
ChatGPT, Jasper, and other AI-powered tools are handy idea generators for SEO keywords, including query intent, entities, search volume, and more.
-
Technical SEO
How to Optimize for AI ‘Answer Engines’
February 20, 2023 • Armando Roggio
The merging of AI-driven chat into traditional search engines could transform organic results, producing relatively few answers to queries rather than an extended list of URLs.
-
SEO Tools
AI Won’t Kill SEO, but Plan Anyway
February 12, 2023 • Armando Roggio
AI-driven search is coming. Despite rampant speculation, it will not doom organic search traffic. It may even be an opportunity.
-
Platforms & Apps
4 Ecommerce Growth Levers
February 7, 2023 • Armando Roggio
Ecommerce success depends on compelling products that consumers want to buy. Beyond that are critical foundational levers — technology, people, content, and money.
-
Content Marketing
5 Content Marketing Ideas for March 2023
February 5, 2023 • Armando Roggio
Content opportunities in March extend beyond St. Patrick's Day. Observances throughout the month address nutrition, vintage goods, sleeping, water, and the weather.
-
Inventory
The 5 R’s of Merchandising (for Ecommerce)
January 30, 2023 • Armando Roggio
A 100-year-old merchandising concept applies to modern-day ecommerce retailers — the right people, right product, right quantity, right price, right time.
-
Inventory
3 Flaws of Cost-plus Pricing
January 22, 2023 • Armando Roggio
Cost-plus pricing on the surface seems straightforward. But then market forces intervene.
-
Staffing
Does Your Business Need an AI Operator?
January 15, 2023 • Armando Roggio
Selecting artificial intelligence tools is one thing, but using them is another. It takes skill and training. Dedicated "AI operators" could be the answer.
-
Content Marketing
5 Content Marketing Ideas for February 2023
January 9, 2023 • Armando Roggio
Our monthly content-ideas article is a long-running series to help merchants attract prospects. This month's ideas include Groundhog Day, Black History Month, more.
-
Email Marketing
Boost Email Marketing Results with BIMI
January 4, 2023 • Armando Roggio
The BIMI specification allows marketers to display their logo next to email messages in recipients' inboxes. The practice drives opens and clicks and increases brand recall.
-
Schools & Resources
A Practical Guide to Starting an Ecommerce Business
January 2, 2023 • Armando Roggio
Starting an ecommerce business can be the first step in a rewarding career. But it's not easy. This guide by Senior Contributor Armando Roggio, a 20-year ecommerce veteran, is realistic and thus enormously helpful.
-
Marketing & Advertising
A Gathering Storm for Digital Ad Tracking?
December 19, 2022 • Armando Roggio
The rise of consumer privacy initiatives will likely upend cross-platform ad tracking. Or it already has. Welcome to the "first-party data arms race"
-
Amazon & Marketplaces
Amazon’s ‘Customers ask Alexa’ Is a Marketing Opportunity
December 12, 2022 • Armando Roggio
Amazon's new "Customers ask Alexa" could be a marketing opportunity for brands and retailers. Here's how to get started.
-
Content Marketing
5 Content Marketing Ideas for January 2023
December 6, 2022 • Armando Roggio
This installment of our monthly content series offers ideas for improving a blog, publishing an editorial newsletter, starting a podcast, launching videos, and teaching a class.
-
Fraud Prevention
How SPF, DKIM, DMARC Drive Email Delivery, Security
November 28, 2022 • Armando Roggio
There's no shortage of crooks looking to impersonate an authentic email sender. These three authentication tools prevent that from happening while improving deliverability.
-
Technical SEO
How to Create and Manage 301 Redirects with Shopify
November 23, 2022 • Armando Roggio
Redirecting one URL to another is a common web-management task. Changing platforms, for example, typically involves redirects. Here's how to manage redirects in Shopify.
-
Content Marketing
How to Write a Tutorial to Attract Customers
November 21, 2022 • Armando Roggio
Tutorials are a vital component of content marketing and a way to provide value to your target audience. Here are the fundamentals of creating them.
-
Customer Retention
A New Voice for Ecommerce Customer Retention
November 14, 2022 • Armando Roggio
Amazon sends customers voice notifications for delivery and order status. Smaller merchants can do the same, increasing engagement and retention.
-
Content Marketing
5 Content Marketing Ideas for December 2022
November 7, 2022 • Armando Roggio
This installment of our long-running content ideas series suggests focusing on teaching a skill, end-of-year top 10 lists, lager beer, and more.
-
Inventory
5 Tips for after-Christmas Promotions
November 6, 2022 • Armando Roggio
The January sales lull can be frightening for merchants. An after-Christmas promotional event can provide a necessary boost.
-
Link Building
The Black Art of Backlink Buying
November 1, 2022 • Armando Roggio
Buying backlinks to improve search engine rankings is a black art. But what if the link has the "sponsored" attribute?
-
Social Media
Is Musk’s Twitter a Marketing Opportunity?
October 30, 2022 • Armando Roggio
Elon Musk's background of innovation and business-building suggests his acquisition of Twitter could be an opportunity for marketers.
-
SEO Tools
AI-based Content Is the Next SEO Tool
October 25, 2022 • Armando Roggio
Over time, SEO practitioners and content marketers will likely need artificial intelligence to keep up in the organic-search arms race. We explain in this must-read piece.
-
Social Media
Market to Moms on Twitter
October 24, 2022 • Armando Roggio
Twitter is an underutilized ecommerce marketing channel. The opportunities for engaging with mothers are especially strong. Here's our recipe for getting started.
-
Platforms & Apps
3 Up-and-coming Mobile Shopping Experiences
October 23, 2022 • Armando Roggio
The evolution of smartphone-based shopping continues. Three technologies could soon dominate that experience. We explain.
-
Content Marketing
5 Content Marketing Ideas for November 2022
October 18, 2022 • Armando Roggio
Since 2014, we've published a monthly list of content ideas for merchants. This November 2022 installment includes topics celebrating vegans, letters to Santa, local businesses, and more.
-
Email Marketing
Build a Cyber Monday SMS List Now
October 12, 2022 • Armando Roggio
Text-message marketing is relatively less competitive than other promotional channels. Heading into the holiday selling season, it's an opportunity.