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Marketing & Advertising
Print Ads Are an Ecommerce Opportunity
January 23, 2025 • Armando Roggio
Magazines and catalogs can provide valuable brand advertising, an often overlooked approach by marketers.
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SEO
The Local vs. Ecommerce SEO Puzzle
January 21, 2025 • Armando Roggio
Attracting online buyers and in-store traffic may seem different, but the SEO fundamentals are the same.
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Platforms & Apps
Squarespace’s Tools Aid Ecommerce Novices
January 19, 2025 • Armando Roggio
The platform's AI builder and snap-in-place grid are much easier than code-based modifiers and complicated editors.
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Social Media
How to Promote Products on X
January 12, 2025 • Armando Roggio
Online merchants serving civically engaged shoppers will find excellent promotional opportunities on the growing X platform.
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Conversion
Ecommerce Benefits of Dynamic Pricing
January 9, 2025 • Armando Roggio
AI-powered platforms transform a decades-old pricing practice.
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Photography & Video
Ecommerce SMBs Need Faceless Videos
January 5, 2025 • Armando Roggio
Videos are an excellent way to showcase products and convert shoppers. Thanks to ever-improving AI, they are relatively easy to produce.
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Content Marketing
5 Content Marketing Ideas for February 2025
January 2, 2025 • Armando Roggio
For February, consider Valentine's Day, the "Peanuts" cartoon creator, Pet Rocks, movies, "Cinderella," and shopper engagement.
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Social Media
Open a Facebook Shop in 2025
December 31, 2024 • Armando Roggio
More than 60% of Gen Zs and Millennials worldwide shop on social media platforms.
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Social Media
TikTok Shop’s Coming Seller Boom
December 29, 2024 • Armando Roggio
Eager online sellers, great and small, are waiting to learn how the ban plays out.
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Content Marketing
Large Reasoning Models Speed Content Marketing
December 22, 2024 • Armando Roggio
New genAI models are capable of problem-solving and complex reasoning, making them excellent research assistants.
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Amazon & Marketplaces
Temu’s U.S. Seller Program Is a DTC Opportunity
December 19, 2024 • Armando Roggio
DTC goods are unique and not sold by competing merchants. That’s the opportunity.
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Email & Text Marketing
How to Monitor Competitors’ Email Marketing
December 15, 2024 • Armando Roggio
Competitive email monitoring requires little more than the Zapier email parser and ChatGPT.
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Amazon & Marketplaces
How Amazon Haul Impacts Ecommerce SMBs
December 11, 2024 • Armando Roggio
Temu, Shein, and now Haul reflect an ecommerce trend of selling very cheap items.
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Platforms & Apps
Build Your Own Ecommerce Platform in 2025
December 8, 2024 • Armando Roggio
Advances in composable commerce allow even smaller merchants to pick and choose the right apps for their businesses.
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Customer Retention
How Lifecycle Marketing Powers Ecom SMBs
December 3, 2024 • Armando Roggio
A print-on-demand t-shirt store attracts and retains customers with a five-step marketing framework.
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Content Marketing
5 Content Marketing Ideas for January 2025
December 1, 2024 • Armando Roggio
Content marketers can kick the year off right, focusing on resets, AI-driven repurposes, cheese, hobbies, and more
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Customer Retention
Wallet Passes Are a Mobile Marketing Channel
November 24, 2024 • Armando Roggio
Merchants are finding success with digital representations of cards for auto insurance, loyalty programs, coupons, and memberships.
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Platforms & Apps
Perplexity Shopping Tests Ecommerce SMBs
November 21, 2024 • Armando Roggio
Perplexity's shopping assistant will likely make buying easier for consumers while complicating existing ecommerce businesses.
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Cross-border Selling
Looming Trade War Is Upending Supply Chains
November 17, 2024 • Armando Roggio
U.S.-imposed tariffs and changes in China trade relations force brand managers to rethink sourcing.
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Inventory
Can Ecommerce Spur On-Demand Manufacturing?
November 13, 2024 • Armando Roggio
The idea is straightforward: Don't build a product until someone orders it.
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Email & Text Marketing
AMP for Email Converts Inboxes to Ecommerce Stores
November 10, 2024 • Armando Roggio
A seemingly forgotten technology can drive more revenue, transforming email marketing.
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Content Marketing
5 Content Marketing Ideas for December 2024
November 2, 2024 • Armando Roggio
Christmas is not the only content marketing opportunity in December. Ever heard of Repeal Day?
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Email & Text Marketing
GenAI Nears Hyper-Personalization at Scale
October 27, 2024 • Armando Roggio
Merchants have long dreamed of delivering the perfect marketing message to a specific shopper at the ideal time to close a sale.
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SEO
New Google Shopping Is an SEO Reality Check
October 20, 2024 • Armando Roggio
How do merchants ensure their products are "relevant" to the new AI-driven Google Shopping?
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Platforms & Apps
Report: Gen AI to Transform Operations, Revenue
October 13, 2024 • Armando Roggio
A 2023 McKinsey study analyzed generative AI's potential impact on operations, productivity, revenue, profits, and more.
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Content Marketing
5 Content Marketing Ideas for November 2024
October 6, 2024 • Armando Roggio
Ideas for November include holiday shopping, Macy's Thanksgiving Day Parade, daylight saving time, military families, and winter previews.
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On-page SEO
Product Page SEO: 5 Content Tactics
September 29, 2024 • Armando Roggio
The content on a product page determines its search engine visibility. Here are five content tactics for better product page rankings.
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Inventory
Retail Arbitrage with AliExpress, Shopify, DSers
September 22, 2024 • Armando Roggio
Selling drop-shipped goods via retail arbitrage has never been easier (and more competitive).
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Marketing & Advertising
Attributing Marketing Expenses by Channel
September 16, 2024 • Armando Roggio
A channel might produce a lot of revenue, but at what cost?
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Code
GenAI Is a Potent Ecommerce Coding Tool
September 8, 2024 • Armando Roggio
Can ChatGPT generate code to auto-post a Google Doc into a Shopify blog?