Category

User Experience

Shoppers’ overall experience with an ecommerce site will make or break sales. Our comprehensive coverage addresses ease of use, home page design, accessibility, footers, navigation, colors, form design, mobile usability, and more.

Screenshot of Blue Bear tea product page
User Experience

Color Works Only through Contrast

October 27, 2026 •

Underlining every sentence in a book highlights nothing. Similarly, a single color means nothing stands out.

Frustrated female looking at a phone
User Experience

Desktop Habits Hide Mobile Friction

October 8, 2026 •
Mark Berkowitz
User Experience

Beardbrand’s Lawyer Recaps ADA Lawsuit

September 27, 2024 •
The words "Web Accessibility" on top of an illustration of graphs and analytics
User Experience

E.U. Accessibility Act Impacts Global Merchants

April 30, 2024 •
Screenshot of Hoka's mobile home page with text "Project Clifton"
User Experience

Simple Steps to Mobile-first Web Design

January 23, 2023 •
Screenshot from Allbirds home page.
User Experience

3 Questions Every Home Page Should Answer

September 20, 2022 •
Screenshot from Instagram ad of Love Fitness Apparel
User Experience

Design Every Page for the Desired Outcome

July 25, 2022 •
Illustration of the word "Accessible" on a keyboard
User Experience

6 Accessibility Basics Cause 97% of Errors

June 28, 2022 •
Screenshot of mountain illustration from Treecard's website
User Experience

How to Design a Website Footer

June 21, 2022 •
Photo of a multigenerational family
User Experience

Web Design for Everyone Pleases No One

May 17, 2022 •
Image of a dog from Crown and Paw website
User Experience

Visitors Seek Effortless Navigation and Design

April 18, 2022 •
Photo of Best Buy logo on a laptop screen
User Experience

The Best Navigation for Ecommerce Sites

March 27, 2022 •
Screenshot from Athena Club reading "Self-Care Reimagined"
User Experience

How Information Design Drives Conversions

February 22, 2022 •
Screenshot of a cookie from The Great Cookie
User Experience

Ecommerce Design Is Critical (but Misunderstood)

January 18, 2022 •
Minimalist Design Can Increase Ecommerce Sales
User Experience

Minimalist Design Can Increase Ecommerce Sales

October 21, 2019 •
9 Ways UX Improves Rankings and Revenue
User Experience

9 Ways UX Improves Rankings and Revenue

June 21, 2019 •
WCAG 2.1 a Welcome Update to Web Accessibility
User Experience

WCAG 2.1 a Welcome Update to Web Accessibility

February 18, 2019 •
The Legal Picture for Web Accessibility in 2019
User Experience

The Legal Picture for Web Accessibility in 2019

January 30, 2019 •
14 Usability Tools to Optimize Your Website
User Experience

14 Usability Tools to Optimize Your Website

November 26, 2018 •
SEO 8 Ways UX and Design Could Reduce Traffic
User Experience

SEO: 8 Ways UX and Design Could Reduce Traffic

January 29, 2018 •
SEO Design for People, Develop for Bots
User Experience

SEO: Design for People, Develop for Bots

July 21, 2017 •
SEO: What Google’s Mobile-first Index Means for Ecommerce
User Experience

SEO: What Google’s Mobile-first Index Means for Ecommerce

November 18, 2016 •
SEO- Rethinking Mobile Search, for Ecommerce
User Experience

SEO: Rethinking Mobile Search, for Ecommerce

October 21, 2016 •
Understanding ARIA, for Web Accessibility
User Experience

Understanding ARIA, for Web Accessibility

September 1, 2016 •
5 Basics to Make a Website Accessible
User Experience

5 Basics to Make a Website Accessible

May 27, 2016 •
How to Measure Color Contrast, for Web Accessibility
User Experience

How to Measure Color Contrast, for Web Accessibility

April 28, 2016 •
Using Keyboard-only Navigation, for Web Accessibility
User Experience

Using Keyboard-only Navigation, for Web Accessibility

March 30, 2016 •
How to Make Videos Accessible for Blind, Disabled Users
User Experience

How to Make Videos Accessible for Blind, Disabled Users

February 28, 2016 •

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