Commercial opportunities outweigh litigation risks as the main drivers of website accessibility. That’s according to a 2024 report by London Research in collaboration with Crownpeak, a user experience platform, titled “The State of Website Accessibility 2024” (PDF), based on a July 2023 survey of roughly 200 organizations in the United States and Europe.
The report examines how organizations intend to comply with new accessibility regulations, the advantages of collaborating with an accessibility partner, and the key factors driving investments in web accessibility.
According to the data, increased market opportunity is a major driver for 69% of respondents, improved brand perception for 65%, and improved search engine optimization for 62%.
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The data also shows that the leading accessibility barrier identified by respondents is their organization’s fragmented management of digital properties, which 39% view as a significant challenge.
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In addition, nearly 72% of companies intend to increase their investment in website accessibility technology over the next year. Fifty-nine percent plan to allocate more funds to external partners, while 54% aim to enhance internal resources.
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The top advantages of collaborating with an accessibility partner are saving time and reducing costs, highlighted by 76% of respondents.
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