Category

Technical SEO

Technical search engine optimization refers to the structure and organization of a site for maximum search engine visibility. Our coverage addresses structured data (Schema.org), website hierarchy, menus, categories, page speed, bot crawlers (including Googlebot), domain names, and more.

Laptop screen with Google logo and the letters "E - E- A - T"
Technical SEO

Google and EEAT, Explained

Google coined “Experience, Expertise, Authoritativeness, and Trustworthiness” for its human evaluators, yet the concepts apply to all search optimizers.

Illustration of the letters S - E- O with cartoon figures
Technical SEO

Google’s Core Update vs. Helpful Content

Illustration of the word "Keywords" behind a magnifying glass
Technical SEO

How Google Uses Keywords

Screenshot of a web page with the letters "S E O" circled in red
Technical SEO

SEO: Crawled not Indexed, Explained

Google logo behind a magnifying glass
Technical SEO

AI SEO for Brand Names

Google logo on a computer screen
Technical SEO

SEO Signals from SERPs

Illustration of a column chart
Technical SEO

3 New Metrics for Today’s SEO

Illustration of a flat world map with the letters "Commerce" on top
Technical SEO

SEO: How to Target Countries

Bard logo on a smartphone screen
Technical SEO

SEO for SGE

Illustration of a laptop with "404" on the screen
Technical SEO

How 404s Impact Organic Rankings

Illustration of a magnifying glass overlaying search results
Technical SEO

How Google Personalizes Search Results

Google search page on a smartphone screen
Technical SEO

How to Remove a Web Page from Google

Illustration of the text "SEO" in front of a laptop screen
Technical SEO

Dos and Don’ts for 301 Redirects

Illustration of the word "Search" behind a magnifying glass
Technical SEO

How Google’s AI Search Could Impact Ecommerce

Illustration of a screen with the word Link on it
Technical SEO

Reasons to Avoid Nofollow Link Attributes

Google AI logo on a smartphone
Technical SEO

AI Pushes SEO to Social and More

Google logo on a smartpone screen
Technical SEO

SEO for Domain Clustering Is Risky

OpenAI logo on phone in a hand and blurred Microsoft
Technical SEO

How to Optimize for AI ‘Answer Engines’

Google logo behind a magnifying glass
Technical SEO

SEO: How to Index a Page in Google

Screenshot of a Shopify logo on a smartphone screen
Technical SEO

How to Create and Manage 301 Redirects with Shopify

Illustration of the letters S - E- O
Technical SEO

SEO: Answer Boxes vs. Featured Snippets

Illustration of Google logo on a keyboard
Technical SEO

SEO for Sitelinks

Flat design modern vector illustration concept of website analytics and SEO data analysis using modern electronic and mobile devices. Isolated on grey background
Technical SEO

4 SEO Opportunities in Google Search Console

Photo of a video player icon on a laptop screen
Technical SEO

FAQs for ‘Video pages’ in Search Console

Screenshot from Memobottle of an animated GIF (a reusable bottle)
Technical SEO

SEO for Animated GIFs

Illustration of a search box
Technical SEO

SEO for Featured Snippets

Creative SEO backdrop: Author Peshkova Deposit photos.
Technical SEO

Running Low on SEO Link Juice? Try These Tactics

Line-art illustraton of two duplicate pages
Technical SEO

SEO: 2 Good Ways to Remove Duplicate Content, and 8 Bad Ones

x