Technical SEO
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Technical SEO
SEO: Optimal Ecommerce URLs
February 1, 2013 • Jill Kocher Brown
The ecommerce platform that hosts a site determines the URL structure, which in turn can have an impact on the site’s search engine optimization. Each platform creates URLs according to its own rules, but nearly all can be modified for greater SEO and brand recognition. In years past, ...
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Technical SEO
SEO: Understanding XML Sitemaps
June 29, 2012 • Jill Kocher Brown
XML sitemaps serve a very niche purpose in search engine optimization: facilitating indexation. Posting an XML sitemap is kind of like rolling out the red carpet for search engines and giving them a roadmap of the preferred routes through the site. It’s the site owner’s chance to tell c...
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Technical SEO
SEO Benefits of Responsive Web Design
March 1, 2012 • Jill Kocher Brown
Site owners have many competing needs when developing mobile sites. Different devices, different capabilities, different screen sizes and resolutions, all have an impact on designing and developing mobile sites today. According to Mongoose Metrics, a tracking and analysis firm, only 9...
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Technical SEO
How to Increase Page Speed and Help Search-Engine Rankings
May 11, 2011 • Michael Stearns
In the spring of 2010, Google announced it would factor page speed more heavily into its search ranking algorithm. "Faster sites create happy users," Google stated in the blog post describing the algorithm change. Your ability — as an ecommerce merchant — to improve your site's speed d...
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Technical SEO
The PEC Review: Online Image Optimizer Speeds Load Times
July 26, 2010 • Armando Roggio
A slow-loading retail site is akin to the store clerk who ignores you in a brick-and-mortar shop. On a recent trip, I stopped at a small antique store. My wife and I entered the store, walked around for about 20 minutes, examined dozens of items, and never once during the entire experi...
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Technical SEO
The PEC Review: Speedtest.net
May 17, 2010 • Armando Roggio
Most ecommerce merchants are digital natives, spending hours each day online, managing orders, marketing, or just staying ahead of the competition. When so much of your working day is spent on the Internet, even modest changes in upload and download speeds can have a major impact on pr...
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Technical SEO
Ask An Expert: How to Redirect URLs Without Losing Link Juice
January 21, 2010 • PEC Staff
"Ask an Expert" is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, we address a question about redirecting users from old URLs to new ones. It comes from Brian Rogers, web merchandising manager for 511 Tactical, an online (and ...
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Technical SEO
Ecommerce Know-How: Adobe Flash vs. Search Engine Optimization
July 27, 2009 • Armando Roggio
New technology, user demand, and search-engine-optimized design are making it possible for search engines to index, rank and display sites developed completely with the Adobe Flash platform. To be sure, rich Internet applications (RIAs), like those created with Flash and Flex, are a ch...
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Technical SEO
Optimize Your HTML For Search Engines
February 1, 2006 • Stephan Spencer
SEO can be broken into two distinct areas – "onpage" factors and "off-page" factors. On-page factors include anything that you can affect on the page itself, such as the title tag, body copy, H1 heading tags, image “alt” attributes, etc. Off-page factors encompass things that influence...
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