Hamlet Batista

Articles by: Hamlet Batista

Hamlet Batista is C.E.O. and founder of RankSense Inc., an SEO revenue reclamation platform for retailers. He is the inventor and U.S. patent holder of "SEO Suite" and its components. He is also technical review editor of The Art of SEO, and Search Marketing Inc, both leading SEO instructional books.

He was previously owner of Hamlet Batista Group LLC, a marketing consultancy.

Hamlet co-invented Altruik’s Page Priority®, an enterprise-level SEO software that pioneered automated resolution of site architecture issues. Using the software, clients experienced, on average, a double-digit increase in sales from organic search — a patent was filed for this invention.

RankSense offers a free SEO scan for ecommerce merchants. Learn which pages from your site are not optimized, and how to optimize them

Email Hamlet.

How to Optimize Mobile Search for Voice, Barcodes, and Images

April 18, 2018 • Hamlet Batista

The traditional behavior of typing keyword phrases in a Google’s search box is being replaced by searches for voice, barcodes, and images. It is impractical to type long-tail searches on... Read More »
How to Quickly Drop Seconds from a Site’s Load Time

March 13, 2018 • Hamlet Batista

There are good reasons to improve your online store’s page speed, especially for mobile. However, I’ve found that improving speed can require a lot of expensive developer work. usually following standard... Read More »
4 Ways to Increase Revenue from Organic Search Traffic

February 13, 2018 • Hamlet Batista

If you have been working for months trying to get higher search rankings with little to show for it, you are not alone. Chasing high rankings typically falls flat. You... Read More »
SEO: How to Identify High Rankings That Produce No Clicks

January 14, 2018 • Hamlet Batista

Google's AdWords Keyword Planner is helpful for keyword research, as are many third-party tools. But Google Search Console can also identify keyword optimization opportunities. I'll explain in this post. Many search... Read More »
How to Increase Click-throughs on Organic Search Listings

January 4, 2018 • Hamlet Batista

Finding new keywords to target and developing content around them is a common practice for search engine optimization. But optimizing for a keyword does not necessarily mean a searcher will... Read More »
SEO: How to Perform a Flash Audit, to Restore Traffic

November 14, 2017 • Hamlet Batista

I’m often asked to help reverse drops in traffic from organic search. It usually occurs from major site developments, such as redesigns and ecommerce platform changes. Traffic drops can be... Read More »
SEO: How to Improve Site-specific Ranking Factors

October 10, 2017 • Hamlet Batista

A client recently attended a webinar where a presenter provided a list of the top search engine ranking factors. The client wanted me to confirm the list, or provide my... Read More »
How to Incrementally Move an Ecommerce Site to HTTPS

August 27, 2017 • Hamlet Batista

In October, Google Chrome will release version 62, which will warn website visitors with a “Not Secure” message when they type in data — such as site searches and newsletter... Read More »
3 SEO Wins (Often Overlooked) for Ecommerce Sites

July 16, 2017 • Hamlet Batista

There is more to search engine optimization than keywords, titles, meta descriptions, and H1s. In this post, I’ll address three valuable, and often overlooked, SEO opportunities for ecommerce sites: PDFs,... Read More »
Ad Blockers Can Affect Analytics Reporting

June 8, 2017 • Hamlet Batista

Ad blocking software doesn’t just block ads. It also blocks most tracking beacons used by analytics tools, such as Google Analytics, Adobe Analytics, and others. Jason Packer, with Quantable, an optimization... Read More »
Using Google Data Studio for SEO

May 3, 2017 • Hamlet Batista

In “Using Server Logs to Uncover SEO Problems,” I explained that web server logs can be helpful, but the data is raw and requires transformation and analysis. In this post,... Read More »
Using Server Logs to Uncover SEO Problems

April 11, 2017 • Hamlet Batista

Sometimes websites have search-engine-optimization problems that Google Search Console, Google Analytics, and off-the shelf SEO tools cannot locate. When this occurs, I often rely on an old-school method: web server logs. What... Read More »
SEO: How to Detect, Correct Duplicate Content Pages

March 23, 2017 • Hamlet Batista

Duplicate content remains a common obstacle when it comes to increasing organic search traffic on retailer websites. Here are some of the advantages of addressing duplicate content to increase SEO performance,... Read More »
SEO: How to Migrate an Ecommerce Site to HTTPS

March 8, 2017 • Hamlet Batista

Google began encouraging websites to move to encrypted SSL connections, which carry the HTTPS reference in the URL, as early as 2014. Google promised a ranking boost to sites that... Read More »
How to Avoid SEO Disaster from a Replatform

February 22, 2017 • Hamlet Batista

Redesigning your ecommerce site or changing platforms is nerve racking. It’s easy to miss an important step and lose valuable organic search traffic and revenue. I have assisted many ecommerce sites... Read More »
SEO: How to Quickly Reverse a Traffic Downtrend

January 31, 2017 • Hamlet Batista

During a website redesign, re-platform, or domain change, it is not uncommon to see a reduction in organic search traffic. The panic generally starts weeks after trying one thing after... Read More »