Hamlet Batista

Hamlet Batista was CEO and founder of RankSense Inc., an SEO revenue reclamation platform for retailers. He passed away on January 26, 2021. We published our tribute shortly after his death.

He was the inventor and U.S. patent holder of "SEO Suite" and its components. He was also technical review editor of "The Art of SEO" and "Search Engine Marketing Inc.," both leading instructional books.

He was previously owner of Hamlet Batista Group LLC, a marketing consultancy.

Hamlet co-invented Altruik’s Page Priority®, an enterprise-level SEO software that pioneered automated resolution of site architecture issues. Using the software, clients experienced, on average, a double-digit increase in sales from organic search — a patent was filed for this invention.

RankSense, Hamlet's firm, is thriving. It offers a free SEO scan for ecommerce merchants. Learn which pages from your site are not optimized, and how to optimize them.