Category

Influencers & Affiliates

Partnering with influencers and affiliates is a proven ecommerce revenue generator. Our articles include a seminal 8-part influencer marketing guide, types and examples of influencer marketing, profiles of merchants thriving with affiliate marketing, and more.

Image from The Inventory of a young woman in a bikini next to a swimming pool
Influencers & Affiliates

AI Forces Affiliates to Innovate or Die

June 28, 2026 •

The best affiliates will understand revenue per article, personalize follow-ups, test paid traffic, and build shopping interfaces.

Word cloud around the term "affiliate marketing"
Influencers & Affiliates

AI Shopping Tools Threaten Affiliates

August 11, 2025 •
Josh Durham
Influencers & Affiliates

A Playbook for Influencer Marketing

April 11, 2025 •
Image of a male and female influencers talking into a smartphone
Influencers & Affiliates

Influencers Are Remaking Product Discovery

December 9, 2024 •
Natalie Mounter
Influencers & Affiliates

Stay-at-home Moms Drive Totally Dazzled

June 21, 2024 •
Mike Lee
Influencers & Affiliates

Pro Boxer Pivots to CBD Wellness

April 14, 2023 •
Screenshot of a de-influencer on TikTok
Influencers & Affiliates

The Rise of De-influencers

March 8, 2023 •
Screenshot of Google's search screen on a laptop
Influencers & Affiliates

How Affiliates Address Google’s Product Review Updates

February 27, 2023 •
Image of Daniel Lacey
Influencers & Affiliates

Homes Smell Better with Pura

December 16, 2022 •
Screenshot of an advertisement from Lovevery
Influencers & Affiliates

Advertising Trends from Top DTC Brands in 2022

May 23, 2022 •
Image of a podcast microphone
Influencers & Affiliates

Podcast Advertising Basics for Ecommerce Brands

May 19, 2022 •
Photo of a young female Gymshark brand ambassador
Influencers & Affiliates

9 Types of Influencer Marketing Campaigns

February 8, 2022 •
Screenshot from Loot Crate video on YouTube
Influencers & Affiliates

4 Successful Influencer Marketing Campaigns

January 23, 2022 •
A Venn diagram with "Influencers" on the left; "Creators" on the right, and "Individuals" in the overlapping middle.
Influencers & Affiliates

Defining Influencers and Creators Requires a Venn Diagram

November 16, 2021 •
Image of a smartphone with the words "Influencer Marketing" on the screen
Influencers & Affiliates

Influencer Marketing, Part 8: Analyzing Performance

November 7, 2021 •
Screenshot of a smartphone screen that reads "influencer marketing"
Influencers & Affiliates

Influencer Marketing, Part 7: Your First Campaign

October 13, 2021 •
Roman Zrazhevskiy
Influencers & Affiliates

PPE Provider Thrives on Influencers (and Hollywood)

October 1, 2021 •
Image of a smartphone screen with the words "Influencer Marketing"
Influencers & Affiliates

Influencer Marketing Part 6: Pitching

September 15, 2021 •
Image of a smartphone with "Influencer Marketing" on the screen
Influencers & Affiliates

Influencer Marketing, Part 5: Choosing Influencers

August 16, 2021 •
Photo of a smartphone with "Influencer Marketing" on the screen
Influencers & Affiliates

Influencer Marketing, Part 4: Choosing Social Networks

July 27, 2021 •
Image of a smartphone screen showing the text "Influencer marketing"
Influencers & Affiliates

Influencer Marketing, Part 3: Setting Goals

June 17, 2021 •
Image of a smartphone with "Influencer Marketing" text on the screen
Influencers & Affiliates

Influencer Marketing, Part 2: Why Use It?

May 24, 2021 •
Photo of a smartphone with "Influencer Marketing" text on the screen
Influencers & Affiliates

Influencer Marketing, Part 1: What Is It?

May 9, 2021 •
Sean Frank, The Ridge
Influencers & Affiliates

Ridge Wallet Hits $50 Million with Influencer Marketing

February 12, 2021 •
Screenshot of Erik Voss video on YouTube
Influencers & Affiliates

How Influencer Marketing Drives Holiday Sales

December 13, 2020 •
Amazon Live 12 Shows from Influencers, Sellers, Brands
Influencers & Affiliates

Amazon Live: 12 Shows from Influencers, Sellers, Brands

September 21, 2020 •
Opening Up Influencer Marketing with Blockchain
Influencers & Affiliates

Opening Up Influencer Marketing with Blockchain

September 19, 2019 •
Affiliate Marketing Report Card WP Engine
Influencers & Affiliates

Affiliate Marketing Report Card: WP Engine

December 4, 2017 •

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