Influencers & Affiliates
Opening Up Influencer Marketing with Blockchain
September 19, 2019 • Brandon Bidlack
Influencer marketing has become a meaningful customer acquisition channel for many brands. The channel is not foolproof, however. It has challenges for both advertisers and influencers. Fortunately, blockchain can help overcome these obstacles.
Blockchain Is Transforming the Retail Supply Chain
August 20, 2019 • Brandon Bidlack
Of all the areas in which blockchain applies to commerce, supply chain applications are the furthest along in development and usage. This stems primarily from the database-like features of blockchain combined with traceability and security benefits, which are a natural fit for reducing costs as well as ensuring that a company fulfills its brand promise for product sourcing or quality.
How Blockchain Is Changing Loyalty Programs
July 15, 2019 • Brandon Bidlack
Ecommerce merchants have hundreds of potential technologies and techniques to encourage customer loyalty, but blockchain technology and blockchain-based crypto tokens offer unique advantages.
Will Facebook’s GlobalCoin Impact Ecommerce?
June 12, 2019 • Brandon Bidlack
Facebook is rolling out a digital payments system next year that will allow Facebook users (as well as WhatsApp and Instagram users) to pay for goods and services using Facebook’s own cryptocurrency, dubbed “GlobalCoin.”
3 Immediate Blockchain Uses for Ecommerce Companies
May 14, 2019 • Brandon Bidlack
Blockchain technology offers much potential for ecommerce businesses. Payments, supply chain, and decentralized marketplaces are the three main uses, currently. But many more applications are in the works.