Influencers & Affiliates
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Influencers & Affiliates
Celebrity Curators Help Personalize Ecommerce
November 18, 2011 • Marcia Kaplan
How do you stand out in a crowded market with a sizeable number of players competing mostly on low prices and free shipping? By differentiating yourself. Several ecommerce websites are melding social media with personalization to create a more inviting and collaborative shopping experie...
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Influencers & Affiliates
Understanding Affiliate Marketing
October 27, 2011 • Carolyn Kmet
Editor's Note: We welcome as our newest contributor. She is director of affiliate marketing for Groupon, the deal-of-the day site, and the recent recipient of Affiliate Summit's "Affiliate Manager of the Year" award. Kmet's first piece — an overview of affiliate marketing — is below. ...
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Influencers & Affiliates
SEO: Using Affiliates for Search Marketing
October 13, 2011 • Jill Kocher Brown
Working in the organic search industry, I’ve often had large search marketing clients who envied the success of their affiliates, which sometimes outperformed their own in-house search marketing efforts. But Carolyn Tang Kmet opened my eyes to the ways that search affiliates can actuall...
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Influencers & Affiliates
The PeC Review: Google Affiliate Network is an Effective Marketing Tool
March 3, 2009 • Armando Roggio
Affiliate network marketing offers online retailers an effective, performance-based advertising channel with good conversion rates and a propensity to boosts sales. Like many affiliate programs, the Google Affiliate Network connects merchants with a network of website publishers. Aff...
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