Influencers & Affiliates

Partnering with influencers and affiliates is a proven ecommerce revenue generator. Our articles include a seminal 8-part influencer marketing guide, types and examples of influencer marketing, profiles of merchants thriving with affiliate marketing, and more.

Influencers & Affiliates
Celebrity Curators Help Personalize Ecommerce

November 18, 2011 • Marcia Kaplan

How do you stand out in a crowded market with a sizeable number of players competing mostly on low prices and free shipping? By differentiating yourself. Several ecommerce websites are melding social media with personalization to create a more inviting and collaborative shopping experie...
Influencers & Affiliates
Understanding Affiliate Marketing

October 27, 2011 • Carolyn Kmet

Editor's Note: We welcome as our newest contributor. She is director of affiliate marketing for Groupon, the deal-of-the day site, and the recent recipient of Affiliate Summit's "Affiliate Manager of the Year" award. Kmet's first piece — an overview of affiliate marketing — is below. ...
Influencers & Affiliates
SEO: Using Affiliates for Search Marketing

October 13, 2011 • Jill Kocher Brown

Working in the organic search industry, I’ve often had large search marketing clients who envied the success of their affiliates, which sometimes outperformed their own in-house search marketing efforts. But Carolyn Tang Kmet opened my eyes to the ways that search affiliates can actuall...
Influencers & Affiliates
The PeC Review: Google Affiliate Network is an Effective Marketing Tool

March 3, 2009 • Armando Roggio

Affiliate network marketing offers online retailers an effective, performance-based advertising channel with good conversion rates and a propensity to boosts sales. Like many affiliate programs, the Google Affiliate Network connects merchants with a network of website publishers. Aff...