Influencers & Affiliates

Partnering with influencers and affiliates is a proven ecommerce revenue generator. Our articles include a seminal 8-part influencer marketing guide, types and examples of influencer marketing, profiles of merchants thriving with affiliate marketing, and more.

Influencers & Affiliates
Affiliate Marketing: Optimize Creative Inventory

May 31, 2012 • Carolyn Kmet

Managing an affiliate marketing channel is more than just getting affiliates to join your program. It is also about optimizing ad placements on affiliate sites. Building Your Creative Inventory Different types of affiliates have different creative needs. Coupon and deal sites such...
Influencers & Affiliates
Affiliate Marketing: Communicating with Your Affiliates

May 1, 2012 • Carolyn Kmet

One of the important responsibilities of managing an affiliate marketing channel is communicating with affiliates. The most common form of communicating with them is an email newsletter. A question many affiliate managers ask is, “How often should I send a newsletter?” The concern is...
Influencers & Affiliates
Affiliate Marketing Case Study: CrazyForBargains.com

March 29, 2012 • Carolyn Kmet

CrazyForBargains.com is a small, family-owned retailer of fun, quality sleepwear. It sells everything from plush bathrobes to Batman pajamas, using the Yahoo! shopping cart. Melissa Canepa Murphy launched the company ...
Influencers & Affiliates
Affiliate Marketing: Segmenting Your Affiliates, Part 2

February 29, 2012 • Carolyn Kmet

Running an affiliate program often requires managing relationships with thousands of different advertising partners. This can be challenging, as different types of affiliates have different marketing needs. Last month, in "Segmenting Your Affiliates," I addressed two of the most commo...
Influencers & Affiliates
Affiliate Marketing: Segmenting Your Affiliates

January 31, 2012 • Carolyn Kmet

As a retailer, you likely segment your consumers. The segmentation can be a formal exercise, where preferred customers get preferential treatment; or it can even be informal, such as when you greet your regulars with a friendly wave or a cup of coffee. Segmentation is the practice of ...
Influencers & Affiliates
Affiliate-Marketing Events Worth Attending in 2012

January 2, 2012 • Carolyn Kmet

Are you looking to launch your own affiliate marketing program? There are many good events that can help you get started. You’ll be able to meet affiliates and vendors in person, and find out what tools are needed to run a successful affiliate program. You’ll also be able to connect ...
Influencers & Affiliates
Affiliate Marketing Metrics: A Primer

December 1, 2011 • Carolyn Kmet

One of the benefits of online marketing is all the data we have access to. Unlike brick-and-mortar establishments, an online retailer can determine product interest and then forecast sales based on how many people viewed a product. Take it a step further, and the online retailer can a...
Influencers & Affiliates
Celebrity Curators Help Personalize Ecommerce

November 18, 2011 • Marcia Kaplan

How do you stand out in a crowded market with a sizeable number of players competing mostly on low prices and free shipping? By differentiating yourself. Several ecommerce websites are melding social media with personalization to create a more inviting and collaborative shopping experie...
Influencers & Affiliates
Understanding Affiliate Marketing

October 27, 2011 • Carolyn Kmet

Editor's Note: We welcome as our newest contributor. She is director of affiliate marketing for Groupon, the deal-of-the day site, and the recent recipient of Affiliate Summit's "Affiliate Manager of the Year" award. Kmet's first piece — an overview of affiliate marketing — is below. ...
Influencers & Affiliates
SEO: Using Affiliates for Search Marketing

October 13, 2011 • Jill Kocher Brown

Working in the organic search industry, I’ve often had large search marketing clients who envied the success of their affiliates, which sometimes outperformed their own in-house search marketing efforts. But Carolyn Tang Kmet opened my eyes to the ways that search affiliates can actuall...
Influencers & Affiliates
The PeC Review: Google Affiliate Network is an Effective Marketing Tool

March 3, 2009 • Armando Roggio

Affiliate network marketing offers online retailers an effective, performance-based advertising channel with good conversion rates and a propensity to boosts sales. Like many affiliate programs, the Google Affiliate Network connects merchants with a network of website publishers. Aff...
Influencers & Affiliates
How Does an Affiliate Program Work?

October 1, 1999 • Dr. Ralph F. Wilson

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...