Marcia Kaplan | Practical Ecommerce

Articles by: Marcia Kaplan

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Marcia Kaplan

Marcia Kaplan

Marcia Kaplan is a contributor for Practical Ecommerce. She's also a freelance business writer and researcher, living in Santa Fe, New Mexico. She has written for trade magazines, newspapers, and technology companies.

Marcia has an M.B.A. from San Jose State University in California and a B.A. in sociology from Binghamton University in New York. Email Marcia.

Management & Finance
Direct Public Offerings: Unconventional but Gaining Traction

May 9, 2019 • Marcia Kaplan
Management & Finance
Is Experiential Retail Working?

April 25, 2019 • Marcia Kaplan
Management & Finance
Ecommerce Briefs: Amazon Shipping, Kohl’s Collaboration, Teen Shopping

April 12, 2019 • Marcia Kaplan
Management & Finance
Pinterest Files for an IPO; Focuses on Shopping

March 28, 2019 • Marcia Kaplan
Management & Finance
Online Marijuana Sales a Burgeoning Market in North America

March 13, 2019 • Marcia Kaplan
Management & Finance
Shopify Excelled in 2018, Attracted More Merchants

February 27, 2019 • Marcia Kaplan
Amazon & Marketplaces
Amazon Posts Stellar 2018 Financial Results; 2019 Not as Bright

February 14, 2019 • Marcia Kaplan
Management & Finance
New Indian Investment Rules Limit Amazon, Walmart

January 29, 2019 • Marcia Kaplan
Management & Finance
Ecommerce Briefs: Holiday Sales, Retail Chains, 2019 Predictions

January 17, 2019 • Marcia Kaplan
Management & Finance
2018 Holiday Sales Wrap-up

January 6, 2019 • Marcia Kaplan
Management & Finance
Ecommerce Briefs: Walmart vs. Jet, FedEx and DHL Enhancements, Product Returns

December 20, 2018 • Marcia Kaplan
Amazon & Marketplaces
Will Amazon’s Private Labels Squeeze Out Smaller Brands?

December 13, 2018 • Marcia Kaplan
Management & Finance
Sales Report: 2018 Thanksgiving, Black Friday, Cyber Monday

November 28, 2018 • Marcia Kaplan
Management & Finance
Alibaba’s 2018 Singles Day: Record Sales, Slower Growth

November 14, 2018 • Marcia Kaplan
Management & Finance
Ecommerce Merchants Embrace Clicks-to-bricks

October 25, 2018 • Marcia Kaplan
Management & Finance
Luxury Ecommerce Merchant Farfetch Goes Public

October 14, 2018 • Marcia Kaplan
Management & Finance
Ecommerce Briefs: Casper, PayPal Options, Amazon Ads

September 26, 2018 • Marcia Kaplan
Management & Finance
8 Successful Ecommerce Startups Founded by Females

September 13, 2018 • Marcia Kaplan
Marketing & Advertising
Should Merchants Sell on Social Platforms?

August 29, 2018 • Marcia Kaplan
Management & Finance
Does Dual-class Stock Hurt Independent Investors?

August 16, 2018 • Marcia Kaplan
Amazon & Marketplaces
Why Wall Street Loves Amazon, Not Facebook

August 2, 2018 • Marcia Kaplan
Management & Finance
How the Trade War Affects Ecommerce and the U.S. Economy

July 25, 2018 • Marcia Kaplan
Amazon & Marketplaces
Amazon’s 2018 Prime Day Sets Record Despite Glitches

July 19, 2018 • Marcia Kaplan
Management & Finance
Chinese Consumers Are Eager to Buy Foreign Goods

June 20, 2018 • Marcia Kaplan
Management & Finance
Africa: An Emerging Ecommerce Market with Many Challenges

June 13, 2018 • Marcia Kaplan
Amazon & Marketplaces
Retailers (including Amazon) Crack Down on Return Fraud

June 6, 2018 • Marcia Kaplan
Amazon & Marketplaces
Ecommerce Briefs: Walmart Wins Flipkart; Amazon Expands Prime; Target Beefs Up

May 23, 2018 • Marcia Kaplan
Amazon & Marketplaces
Amazon Has Superlative First Quarter, Raises Prime Fee

May 10, 2018 • Marcia Kaplan
Management & Finance
Ecommerce Merchants Embrace Brick-and-mortar

April 26, 2018 • Marcia Kaplan
Amazon & Marketplaces
Ecommerce Briefs: Walmart, Amazon Vie for Flipkart; Etsy and Adidas Refocus

April 11, 2018 • Marcia Kaplan

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