Marcia Kaplan

Articles by: Marcia Kaplan

Marcia Kaplan

Marcia Kaplan is a longtime contributor to Practical Ecommerce, addressing capital markets, global online trends, and more since 2011.

She is also a seasoned business writer and technology market research analyst, having written for trade magazines and newspapers, including CRN, Silicon Valley Business Journal, and Ziff Davis. Her consulting clients include Fortune 500 companies as well as startups

Marcia holds an M.B.A. from San Jose State University in California and a B.A. in sociology from Binghamton University in New York.

Email Marcia.

Finance
Amazon Becomes a Proponent of Uniform Internet Sales Tax

September 29, 2011 • Marcia Kaplan

Two months ago I wrote "California Joins the Internet Sales Tax Fray; Federal Legislation Coming?," a description of the latest efforts by states to get online sellers to pay sales tax. Several new developments warrant another look. California and Amazon Come to Terms After we publish...
Finance
Consumers Use Tablets for Shopping; 70 Million Units in 2011

September 22, 2011 • Marcia Kaplan

When Apple introduced the iPad in April 2010, people ridiculed the name. Nobody is mocking it anymore. While other companies, including Microsoft, tinkered with tablets earlier, none of them made much of an impression on consumers. With its sleek design backed by Apple's marketing magic...
Finance
Amazon Prime: 5 Million Members, 20 Percent Growth

September 16, 2011 • Marcia Kaplan

For $79 a year, Amazon customers who join the Prime membership program get unlimited free two-day shipping on eligible items with no minimum order size. For $3.99 an item, a ...
Finance
How to Read a Financial Statement

September 8, 2011 • Marcia Kaplan

Having a good accountant is important to the success of every small business. But do you really understand all the terms in the documents your accountant prepares? Relying too heavily ...
Finance
How to Choose a Business Credit Card, Part Two

August 26, 2011 • Marcia Kaplan

In “Part 1” of this two-part series, I provided some tips for choosing a business credit card. In this “Part 2” installment, I provide details on specific cards as evaluated ...
Finance
How to Choose a Business Credit Card, Part 1

August 25, 2011 • Marcia Kaplan

Unhappy with your current business credit card? Cheer up. As a business owner you have many choices. But a card that is right for one business may not be advantageous for another. Cash flow, credit rating, and the amount of business travel can influence your choice of cards. This is "...
Finance
Will the S&P Downgrade Affect Smaller Ecommerce Businesses?

August 18, 2011 • Marcia Kaplan

The downgrading of U.S. creditworthiness from AAA to AA+ by Standard and Poor's has dominated the news over the past two weeks. Since 1941, the U.S. credit rating has been AAA — the highest rating — denoting a safe investment. While S&P's action will doubtless have repercussions,...
Finance
How to Find Venture Capital Investors For Your Company

August 12, 2011 • Marcia Kaplan

If you have a great idea for a start-up — or if you have an existing business that needs money to grow — the main options are to borrow from friends and family, borrow from a bank, or seek equity funding from a venture capital firm. Banks are skittish about lending to small businesses i...
Finance
Does the SEC Fail Small Internet Businesses?

August 5, 2011 • Marcia Kaplan

As retailing migrates online, an increasing number of ecommerce and Internet business will seek to raise public capital. Many of them will be smaller companies. But a growing number of observers believe the U.S. Securities and Exchange Commission is failing smaller businesses and In...
Finance
Need Funding for Your Company? Look Online

July 29, 2011 • Marcia Kaplan

It used to be that if you wanted capital for your business, whether a loan or equity investment, you had to prepare lots of Excel spreadsheets, put on a suit and tie or a dress, and spend an uncomfortable amount of time being grilled by potential funders. Today all that is unnecessary t...
Finance
California Joins the Internet Sales Tax Fray; Federal Legislation Coming?

July 21, 2011 • Marcia Kaplan

The Internet sales tax issue continues to roil, with California the most recent state to enact a bill mandating that out-of-state online retailers with affiliates in the state collect state sales tax. Amazon and Overstock immediately responded by cutting off their affiliates in Californ...
Finance
Groupon Files for IPO: Rapid Growth, No Profits

July 15, 2011 • Marcia Kaplan

Founded in Chicago in November 2008, Groupon filed to go public last month after reportedly rejecting a $6 billion takeover offer from Google last December. As with other recent filings by ecommerce firms, a few surprises emerged. Groupon is a pioneering marketing company that has achie...
Finance
Zynga Opens the Kimono; We See Facebook

July 8, 2011 • Marcia Kaplan

If you have ever played FarmVille, CityVille or Zynga Poker you're in good company — 148 million other people in 166 countries play Zynga's games monthly. And because people usually play more than one game each month, they account for 232 million monthly visits. All of this is disclosed...
Finance
Our List of Publicly-Traded Ecommerce Companies

June 30, 2011 • Marcia Kaplan

The rise of online retailing has fostered many companies in that industry to become publicly owned, selling shares on major stock exchanges. We've been tracking publicly-traded ecommerce companies, and we've prepared a list of them, together with publicly traded, pure-play Internet com...
Finance
How LinkedIn Makes Money; Behind the IPO Numbers

June 23, 2011 • Marcia Kaplan

In May, LinkedIn went public. To much fanfare, the business-oriented social networking site sold common shares at $45 each, for a total offering of $352.8 million and an overall valuation — public and private shares — of $4.3 billion. It was the biggest Internet initial public offering ...