3 AI Prompts for Google Ads

Artificial intelligence is core to Google Ads, but for advertisers, account management goes beyond the platform. Powerful AI prompts can improve ad messaging, user experience, and more. Here are my three favorite prompts, which likely require tweaking depending on an advertiser’s needs.

Stand out from competitors

This prompt asks how my client differs from competitors and what messaging highlights those disparities.

Please review my site, [www.example.com], against these competitors:

[www.example1.com]
[www.example2.com]
[www.example3.com]

Tell me how my brand is better than those companies. Write theme-based ad headlines and descriptions that focus on the differences. Headlines should not exceed 30 characters, including spaces, and descriptions no more than 90 characters. Include the themes below, and add more based on your findings.

Benefits and outcomes – What problems do my products solve, and what is their value to users? For example, do the products automate tasks and save time? 

Product and technical features – What product features should the ads highlight? For example, “long-lasting battery” or “5 megabyte storage.”

General features – What brand features should the ads highlight, such as “free shipping” or “in business since 1900”?

Industry speak – What verbiage speaks to target customers? In mountain biking, for example, a section of trail covered in large rocks is called a rock garden.

Please write at least 10 headlines and 10 descriptions for each theme.

I can amend the prompt to include sitelink, callout, and structured snippet assets. I sometimes use it to generate messaging based on a specific web page or section. I’ll ask AI to review the page and generate assets that match its content, ensuring alignment from ad to landing page.

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Create landing page content

This prompt generates content for those landing pages. Perhaps I want to test keywords and need relevant pages. Or a keyword may drive high click volume but have a low conversion rate.

Please generate landing page content focused on keyword [X]. The page’s goal is to collect signups to an email newsletter. Use the language tone of my site, [www.example.com].

The page’s headline should include the keyword or a variation. The body should not exceed 200 words and combine a paragraph with bullet points. The page should contain the keyword or variation at least twice, with no maximum limit.

Generate three versions of the page, each addressing:

Urgency – Why it’s important to fill out the form.

Benefits and outcomes – How completing the form benefits the user.

Comforting – Use a calm, reassuring tone.

Depending on the AI’s output, I may request a combination of those items, such as addressing the benefits and outcomes urgently. The prompt can emphasize other triggers, but the three above are the priority.

Define the audience

Identifying the right audience is as important as the keywords, if not more. Google offers multiple audience-targeting choices, including custom segments, in-market audiences, and affinity segments. This prompt finds your ideal customer profile and aligns it to Google’s options.

Review my site at [www.example.com], and define my target audience(s). Then create two custom segments for Google Ads campaigns. Base the segments on keywords or phrases that represent my ideal customer.

The first segment is people with any of these interests or purchase intentions. The second is those who searched for any of the keywords or phrases across Google properties, including YouTube. Both lists should include URLs and apps that the prospects might visit and use.

Then tell me which in-market audiences and affinity categories (listed here) correspond with those segments.

In-market audiences and affinity segments do not always produce an exact match. For example, an ideal customer profile may be trail runners, but Google’s closest in-market audience is “running apparel.” Your targeting could be conservative (exact matches) or aggressive (inexact).