Matthew Umbro | Practical Ecommerce

Articles by: Matthew Umbro

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Matthew Umbro

Matthew Umbro

Matthew Umbro is associate director of search at Hanapin Marketing and has been in the pay-per-click advertising industry since 2007. He works and collaborates with clients across several industries to attain better ROIs, improved lead generation, and increased brand awareness.

He enjoys writing about paid search and leadership tactics. He is also the founder of #PPCChat, a weekly Twitter chat for industry specialists.

Marketing & Advertising
Understanding Google’s Smart Shopping Campaigns

November 2, 2020 • Matthew Umbro
Marketing & Advertising
Google Ads Decreases Search Terms Visibility

October 4, 2020 • Matthew Umbro
Marketing & Advertising
4 More Google Ads Scripts to Automate Tasks, Save Time

September 6, 2020 • Matthew Umbro
Marketing & Advertising
‘Buy On Google’ Opens to All Merchants

August 5, 2020 • Matthew Umbro
Marketing & Advertising
The Anatomy of a Text Ad

June 30, 2020 • Matthew Umbro
Marketing & Advertising
Guide to Google Ads Automated Bidding Options

June 4, 2020 • Matthew Umbro
Marketing & Advertising
Don’t Drop Google Shopping Ads Despite the Free Listings

May 7, 2020 • Matthew Umbro
Marketing & Advertising
In Google Ads, Balance Automated Bids with User Control

April 8, 2020 • Matthew Umbro
Marketing & Advertising
Assessing All Google Ad Extensions for 2020 (and a Couple from Microsoft)

March 3, 2020 • Matthew Umbro
Marketing & Advertising
3 New Google Ads Image Formats Could Help Merchants

February 4, 2020 • Matthew Umbro
Marketing & Advertising
Using Google’s Dynamic Ads to Personalize, Drive Conversions

January 6, 2020 • Matthew Umbro
Marketing & Advertising
3 Handy Google Ads Scripts to Automate Tasks

November 25, 2019 • Matthew Umbro
Marketing & Advertising
Using Audiences in Google Search Campaigns

October 25, 2019 • Matthew Umbro
Marketing & Advertising
Do Responsive Search Ads Improve Performance?

October 1, 2019 • Matthew Umbro
Marketing & Advertising
Understanding Google Ads’ New Conversion Action Sets

September 2, 2019 • Matthew Umbro
Marketing & Advertising
Using Google AdWords Countdown Script, for Urgency

May 27, 2014 • Matthew Umbro
Marketing & Advertising
The New Google Shopping: What Merchants Need to Know

April 21, 2014 • Matthew Umbro
Marketing & Advertising
Demystifying Google AdWords Keyword Variants

March 27, 2014 • Matthew Umbro
Conversion
AdWords: Understanding Flexible Conversion Tracking

March 4, 2014 • Matthew Umbro
Marketing & Advertising
Pay-per-click Ads: Importance of Bid Modifiers

January 28, 2014 • Matthew Umbro
Marketing & Advertising
3 Tactics to Reassess Paid Search in 2014

January 3, 2014 • Matthew Umbro
Marketing & Advertising
Using AdWords’ Cost-per-acquisition Flexible Bidding

December 5, 2013 • Matthew Umbro
Marketing & Advertising
5 Tips for Google’s Enhanced Campaigns

October 24, 2013 • Matthew Umbro
Marketing & Advertising
Dynamic Search Ads Complement Pay-per-click Efforts

October 1, 2013 • Matthew Umbro
Marketing & Advertising
5 Pay-per-click Filters to Avoid Drowning in Data

September 3, 2013 • Matthew Umbro
Marketing & Advertising
5 Pay-per-click Holiday Tasks to Do Now

August 6, 2013 • Matthew Umbro
Marketing & Advertising
4 Lessons from Google’s Dynamic Remarketing Ads

July 9, 2013 • Matthew Umbro