Matthew Umbro | Practical Ecommerce

Articles by: Matthew Umbro

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Matthew Umbro

Matthew Umbro

Matthew Umbro is the Director of Paid Search at Exclusive Concepts. He has been in the PPC industry since 2007, working with over 100 clients across multiple industries to attain profitable ROIs, improved lead generation and better brand awareness. He is a regular speaker at the most in-depth PPC marketing conference in the country, Hero Conf.

Marketing & Advertising
Using Google AdWords Countdown Script, for Urgency

May 27, 2014 • Matthew Umbro
Marketing & Advertising
The New Google Shopping: What Merchants Need to Know

April 21, 2014 • Matthew Umbro
Marketing & Advertising
Demystifying Google AdWords Keyword Variants

March 27, 2014 • Matthew Umbro
Conversion
AdWords: Understanding Flexible Conversion Tracking

March 4, 2014 • Matthew Umbro
Marketing & Advertising
Pay-per-click Ads: Importance of Bid Modifiers

January 28, 2014 • Matthew Umbro
Marketing & Advertising
3 Tactics to Reassess Paid Search in 2014

January 3, 2014 • Matthew Umbro
Marketing & Advertising
Using AdWords’ Cost-per-acquisition Flexible Bidding

December 5, 2013 • Matthew Umbro
Marketing & Advertising
5 Tips for Google’s Enhanced Campaigns

October 24, 2013 • Matthew Umbro
Marketing & Advertising
Dynamic Search Ads Complement Pay-per-click Efforts

October 1, 2013 • Matthew Umbro
Marketing & Advertising
5 Pay-per-click Filters to Avoid Drowning in Data

September 3, 2013 • Matthew Umbro
Marketing & Advertising
5 Pay-per-click Holiday Tasks to Do Now

August 6, 2013 • Matthew Umbro
Marketing & Advertising
4 Lessons from Google’s Dynamic Remarketing Ads

July 9, 2013 • Matthew Umbro