Beata Twardowska
Beata Twardowska is co-founder of Dajemy Słowo, a content marketing agency in Poland launched in 2012.
Beata works with European ecommerce and technology companies, including Naturaily (website development) and Autopay (payment gateway), to adapt their content and messaging to local consumer expectations.
She holds a B.A. in Journalism and Social Communications from the University of Information Technology and Management in Rzeszów and an M.A. in Journalism from the University of Wrocław.
Contact Beata via LinkedIn.
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Influencers & Affiliates
Influencers Mostly Skip Disclosure
September 4, 2026 • Beata Twardowska
The challenge with enforcing disclosure rules starts with the definition.
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Cross-border Selling
Auto-Translate Won’t Win E.U. Shoppers
August 25, 2026 • Beata Twardowska
Localization for merchants can seem as simple as automatic translation. But readable is not the same as credible.
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Cross-border Selling
How E.U. Warranties Trap U.S. Sellers
June 23, 2026 • Beata Twardowska
U.S. and other foreign sellers frequently apply domestic warranty practices to E.U. sales, a big mistake.
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Cross-border Selling
E.U. Product Safety Laws Reach Sellers
May 19, 2026 • Beata Twardowska
The revised General Product Safety Regulation applies to all merchants selling into the E.U., including those based in the U.S.
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Cross-border Selling
Big Difference in E.U., U.S. Return Rules
April 14, 2026 • Beata Twardowska
A single global returns policy creates either compliance risk in the E.U. or unnecessary costs in the U.S.
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Amazon & Marketplaces
E.U. Law Tightens Marketplace Selling
March 17, 2026 • Beata Twardowska
Verification and transparency are becoming routine for marketplace sellers in the E.U.
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Cross-border Selling
Low-Value Imports Upend E.U. Ecommerce
February 17, 2026 • Beata Twardowska
The surge in imports valued at €150 or less is reshaping the region's online retailing.
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Cross-border Selling
Why E.U. Ecommerce Rules Seem Complex
January 12, 2026 • Beata Twardowska
E.U. ecommerce regulations start with the European Commission, yet overlap, with no single framework.
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Cross-border Selling
The Top Conversion Barrier in the E.U.
December 16, 2025 • Beata Twardowska
Ecommerce traction in Europe starts with understanding the trust factors shaping the customer journey.
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Cross-border Selling
How U.S. Merchants Fail E.U. Consumers
December 1, 2025 • Beata Twardowska
The European Union harmonizes cross-border commerce rules, but it doesn't harmonize the people doing the buying.
Contribution Margin Guides Ecommerce Growth
The Race to Own AI Shopping
Google's Redirects Blur Search Rankings
New Ecommerce Tools: August 26, 2026