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SEO
Sites Have Little Control in Google SERPs
July 21, 2025 • Ann Smarty
Over the years, Google has limited how websites can control their appearance in search results.
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Keyword Research
Keywords Don’t Work for AI SEO
July 14, 2025 • Ann Smarty
Merchants looking for AI visibility should create problem-solving content. Attempting to match keywords to prompts is fruitless.
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SEO
The End of Traffic-Only Content
July 9, 2025 • Ann Smarty
In 2025, only content relevant to a business's core mission or expertise drives visibility in organic search and large language models.
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SEO
How Co-Citations Drive AI SEO
June 30, 2025 • Ann Smarty
Co-citations are now critical because platforms such as AI Mode, ChatGPT, and Gemini rely on external lists for brand and product recommendations.
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SEO
How to Extract ChatGPT’s Fan-Out Queries
June 23, 2025 • Ann Smarty
Knowing the fan-out queries associated with an initial prompt helps publishers understand the platform's interpretations and priorities.
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SEO
Answer Engine Optimization, Explained
June 16, 2025 • Ann Smarty
AEO is not new. But with the rise of generative AI, optimizing content to appear as sources or citations is crucial.
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Keyword Research
SEO for Google’s AI Fan-Out Results
June 9, 2025 • Ann Smarty
Google's new AI Mode delivers "query fan out" search results. The term is new, but the concept is not.
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SEO
The Post-Traffic SEO Shift
June 2, 2025 • Ann Smarty
Brand mentions, entity recognition, and problem-solving now matter more than keywords and rankings.
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SEO
SEO for AI Mode, per Google
May 26, 2025 • Ann Smarty
Google's new post on optimizing content for AI answers offers few new tactics but does hint at the future of organic search traffic.
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SEO Tools
How Search Console Reveals AI Overviews
May 20, 2025 • Ann Smarty
Google provides no comprehensive reports of links in Overviews. We're left with Search Console.
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On-page SEO
Google’s EEAT Done Right
May 12, 2025 • Ann Smarty
Experience, Expertise, Authoritativeness, and Trustworthiness inform human evaluators and do not directly impact organic ranking algorithms.
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Platforms & Apps
Get Your Products on ChatGPT Shopping
May 5, 2025 • Ann Smarty
ChatGPT recommends products directly in search results for prompts with clear purchase intent.
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SEO
How to Track Visibility in GenAI Platforms
April 29, 2025 • Ann Smarty
How can brands evaluate their inclusion in generative AI answers? Three tools are attempting to fill the need.
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Link Building
How to Earn Backlinks as a Quoted Expert
April 21, 2025 • Ann Smarty
Being quoted in reputable publications drives backlinks and topical authority as an entity.
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Analytics & Data
How to Track ChatGPT Traffic in GA4
April 14, 2025 • Ann Smarty
Traffic from ChatGPT is low volume but often the most engaging referral source, even more than organic search.
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Keyword Research
How Keywords Drive Helpful Content
April 8, 2025 • Ann Smarty
Keywords no longer guarantee traffic, but they do reveal prospects' needs.
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Keyword Research
Search Volume Tools for Marketers
March 31, 2025 • Ann Smarty
Search terms rise and fall in popularity. Understanding the movements aids informed decisions.
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SEO
Brand Visibility Is the New SEO
March 24, 2025 • Ann Smarty
Search engines drive brand discovery for genAI platforms and research for humans.
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SEO
Bad SEO Advice: 5 Tips to Ignore
March 18, 2025 • Ann Smarty
Four common SEO recommendations that waste time, or worse.
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SEO
‘Do’ Queries Are an SEO Priority
March 11, 2025 • Ann Smarty
Google's quality raters' guidelines suggest a new approach to searchers' intent: "know simple," "know," and "do."
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SEO
Why Search Rankings Are Driving Less Traffic
March 4, 2025 • Ann Smarty
A drop in traffic usually stems from lower rankings. But what if rankings are unchanged?
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SEO
How to Optimize for GenAI Answers
February 24, 2025 • Ann Smarty
Consumers increasingly turn to ChatGPT and similar channels for product and brand recommendations.
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SEO
SEO Considerations for New Domain Names
February 17, 2025 • Ann Smarty
Shoppers are discovering brands on generative AI and then searching for them on Google.
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On-page SEO
‘Helpful Content’ per Google’s Latest Guidelines
February 10, 2025 • Ann Smarty
Google's core search algorithm includes a "helpful content" component, making its definition of the term critical.
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SEO Tools
It’s Time to Pay Attention to Bing
February 3, 2025 • Ann Smarty
ChatGPT uses Bing's index and search platform. And Bing's advertising program is growing.
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On-page SEO
‘Your Money or Your Life,’ Defined by Google
January 27, 2025 • Ann Smarty
YMYL topics affect a person’s health, safety, financial stability, and well-being.
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SEO Tools
How to Track Rankings with Search Console
January 20, 2025 • Ann Smarty
Google now blocks third-party organic rank-tracking tools. Here's how to monitor rankings in Search Console.
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Technical SEO
What to Know about Meta Descriptions
January 14, 2025 • Ann Smarty
Here's how meta descriptions impact traffic but not organic search rankings.
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Technical SEO
How Google Detects Duplicate Content
January 6, 2025 • Ann Smarty
Google seeks diverse search results and must choose when two or more pages are the same or similar.
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On-page SEO
Google’s Site Reputation Abuse Policy, Explained
December 9, 2024 • Ann Smarty
Sites that publish unrelated third-party content abuse their reputation, per Google, and risk penalties.