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SEO
SERP Signs of a Trusted Brand
September 21, 2023 • Ann Smarty
A site's trustworthiness could be its top ranking factor. Google provides clues on search result pages.
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Content Marketing
Best Content Types for ChatGPT
September 19, 2023 • Ann Smarty
ChatGPT cannot share personal experiences, but it can help with rote descriptions, repurposed text, and more.
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On-page SEO
Cross-border SEO for Same-language Sites
September 14, 2023 • Ann Smarty
How do merchants optimize organic rankings for country-specific sites, all in the same language?
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Platforms & Apps
How to Train ChatGPT for Better Responses
September 12, 2023 • Ann Smarty
ChatGPT's responses are generic by default. Here's how to customize them to your business or product.
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On-page SEO
SEO for Events
September 7, 2023 • Ann Smarty
Tactics include title keywords, consistent URLs, schema markup, speaker pages, and more.
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Technical SEO
How Google Personalizes Search Results
August 29, 2023 • Ann Smarty
Search results differ based on a user's history, interactions, location, and more.
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Photography & Video
4 Handy AI Video Generators
August 28, 2023 • Ann Smarty
Sophisticated tools offer many languages, avatars, voices, editing options, and more.
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Technical SEO
How to Remove a Web Page from Google
August 24, 2023 • Ann Smarty
Legit reasons for removing a page from search results include confidentiality, premium content, dated info, and more.
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Google Ads
ChatGPT Prompts for Pay-per-click Ads
August 21, 2023 • Ann Smarty
Grouping keywords, estimating budgets, generating copy — ChatGPT can streamline paid search and social media campaigns.
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On-page SEO
SEO and Old Content
August 17, 2023 • Ann Smarty
Yes, fewer articles help Google crawl a site. No, deleting old articles does not automatically improve rankings.
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Content Marketing
ChatGPT Prompts for Content Ideas
August 15, 2023 • Ann Smarty
Specificity and persistence are keys for generating meaningful results from ChatGPT.
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On-page SEO
SEO and Internal Anchor Text
August 10, 2023 • Ann Smarty
A website's internal links help search bots and humans. So does the links' anchor text.
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Design & Dev Tools
Google’s Advice on Domain Names
August 3, 2023 • Ann Smarty
Three Google veterans discussed domain name practices in a recent podcast. Here are their suggestions — and ours.
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Content Marketing
AI-based Content Curation Tools
August 2, 2023 • Ann Smarty
AI-driven platforms can locate, analyze, summarize, and repurpose content. Here are five handy tools to get started.
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Technical SEO
Dos and Don’ts for 301 Redirects
July 27, 2023 • Ann Smarty
301 redirects are essential for search engine optimization. But improper use can do more harm than good.
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Platforms & Apps
12 Shopify Apps with ChatGPT Integration
July 25, 2023 • Ann Smarty
Shopify app developers are embracing ChatGPT for customer service, product descriptions, and more.
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SEO Tools
SEO Product Releases: July 2023
July 20, 2023 • Ann Smarty
There's no shortage of tools and platforms to help optimize a site for search engines. Here's our rundown of the latest releases.
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Photography & Video
AI Background Generators for Product Photos
July 18, 2023 • Ann Smarty
The background of product images is critical for clarity and impact. These seven tools will remove, alter, or generate backgrounds for any photo, including products.
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Link Building
Social Media Tools for Link-building
July 13, 2023 • Ann Smarty
Journalists and writers are heavy social media users. Finding and connecting with them is the first step to earning a link.
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Content Marketing
AI Tools for Better Headlines
July 11, 2023 • Ann Smarty
Headlines are often more difficult to compose than an article's body copy. Fortunately, AI tools can help.
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SEO Tools
Tools for SEO Email Alerts
July 6, 2023 • Ann Smarty
Optimizing a site for search engines involves monitoring a lot of metrics. Configuring email alerts for changes in those metrics is a must.
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Social Media
5 AI Social Media Tools to Boost Productivity
July 4, 2023 • Ann Smarty
Integrations with ChatGPT and other AI chatbots are seriously streamlining social media management.
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Content Marketing
10 Tools for ChatGPT Prompt Ideas
June 27, 2023 • Ann Smarty
An effective prompt is the first step in benefitting from ChatGPT. That's the challenge — an effective prompt.
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SEO Tools
Search Console Integrations for Insights, Productivity
June 22, 2023 • Ann Smarty
Google Search Console is an essential tool for analyzing and improving organic rankings. These integrations allow easy access from browser, among other benefits.
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Design & Dev Tools
6 AI Presentation Tools for Webinars, Promos, More
June 20, 2023 • Ann Smarty
Creating attractive presentation decks has never been easier with sophisticated AI tools. We take a look at six compelling options.
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SEO Tools
How to Track Competitors’ Traffic, Engagement, Backlinks
June 15, 2023 • Ann Smarty
Identifying organic-search competitors and their tactics is not easy. Here are three tools to help.
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Content Marketing
AI Search Engines for Content Marketing
June 13, 2023 • Ann Smarty
New search engines are emerging that repurpose and reorder results to assist writers and researchers. Here are four options.
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Link Building
ChatGPT Prompts for SEO Link-building
June 8, 2023 • Ann Smarty
Quality backlinks remain critical for driving organic search rankings. ChatGPT can help with ideas for linkable digital assets, interview opportunities, and more.
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Design & Dev Tools
6 Image-to-text Tools, AI-powered
June 6, 2023 • Ann Smarty
AI-powered tools can now analyze an image and describe it in words — handy for alt text, article drafts, and more.
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Technical SEO
Reasons to Avoid Nofollow Link Attributes
June 1, 2023 • Ann Smarty
Google in 2023 views nofollow link attributes as hints, not commands. Here's a rundown of common nofollow mistakes and the (limited) cases for using them.