Ann Smarty - Practical Ecommerce - Page 3 of 8

Articles by: Ann Smarty

Ann Smarty

Ann Smarty

Ann Smarty is the founder of Smarty Marketing, a boutique SEO agency based in New York, and Viral Content Bee, a social media promotion tool.

Ann's search engine optimization career began in 2005. She is the former editor-in-chief of Search Engine Journal and contributor to prominent search and social blogs, including Small Business Trends and Mashable.

Ann is also a frequent speaker at Pubcon and many other digital marketing events.

Contact Ann via email or LinkedIn.

Link Building
AI-powered Internal Linking Tools

March 28, 2024 • Ann Smarty

Internal links are critical for organic search rankings and, also, time-consuming to implement. AI can help.
Platforms & Apps
AI Platforms for Competitor Research

March 25, 2024 • Ann Smarty

Competitor research was once limited to enterprise brands with big budgets. No more.
Technical SEO
Traffic Recovery from Domain Changes

March 21, 2024 • Ann Smarty

Changing domain names can seriously reduce organic search traffic. Here's how to recover.
Customer Retention
AI Tools for Ideal Customer Profiles

March 17, 2024 • Ann Smarty

"Ideal customer profiles" help merchants select marketing channels, create ad copy, narrow outreach, and more.
On-page SEO
Google Spam Policies, Explained

March 13, 2024 • Ann Smarty

Google's latest updates prioritize spam — manually and algorithmically — in three key areas.
Platforms & Apps
AI-powered Transcription Tools, Tested

March 11, 2024 • Ann Smarty

Today's transcription platforms are fast and sophisticated. We test three of them.
On-page SEO
Helpful Content Recovery, per Studies

March 7, 2024 • Ann Smarty

Industry research finds correlations between site elements and Helpful Content impacts.
Photography & Video
AI Tools for Video Captions

March 4, 2024 • Ann Smarty

Captions improve retention, comprehension, engagement, and accessibility.
SEO Tools
Tools to Export Google’s SERPs

February 29, 2024 • Ann Smarty

Knowing the URLs in search engine result pages leads to further analysis, such as referring domains, page authority, word count, and more.
Design & Dev Tools
AI Tools for Logos and Branding

February 27, 2024 • Ann Smarty

Impressive AI-driven branding platforms can create or perfect logos, colors, templates, and more.
Platforms & Apps
AI Tools to Turn Text into Podcast Conversations

February 22, 2024 • Ann Smarty

Innovative technology can transform an article into an audio conversation, with realistic voices and dialog.
Technical SEO
Google and EEAT, Explained

February 19, 2024 • Ann Smarty

Google coined "Experience, Expertise, Authoritativeness, and Trustworthiness" for its human evaluators, yet the concepts apply to all search optimizers.
Platforms & Apps
AI Tools for Brand Monitoring

February 15, 2024 • Ann Smarty

What do customers and prospects think about you or your company? These tools analyze mentions across the web.
SEO Tools
SEO Tools for YouTube Videos

February 12, 2024 • Ann Smarty

Elevating a video's organic search visibility on YouTube and Google involves keyword research, an optimized title and description, and structured data.
Technical SEO
Google’s Core Update vs. Helpful Content

February 8, 2024 • Ann Smarty

Google's algorithm updates were once more or less apparent. No more. Here's the difference between the two primary types.
Design & Dev Tools
ChatGPT Prompts for Competitor Analysis

February 5, 2024 • Ann Smarty

Digital transformation has spawned many new businesses and remade others. Identifying and monitoring competitors has never been more critical.
Technical SEO
How Google Uses Keywords

February 1, 2024 • Ann Smarty

Search results in 2024 are driven by users' intent. Keywords are often the best indicator.
Platforms & Apps
AI Tools for Sales Teams

January 29, 2024 • Ann Smarty

Modern sales platforms can find prospects, train staff, generate outreach emails, and more.
Technical SEO
SEO: Crawled not Indexed, Explained

January 25, 2024 • Ann Smarty

A nonindexed page is not necessarily inferior, although an inferior page is certainly a nonindex candidate.
Design & Dev Tools
ChatGPT Prompts for Customer Personas

January 22, 2024 • Ann Smarty

Identify and target personas of keywords, competitors, Reddit discussions, and more.
Amazon & Marketplaces
How to Research Amazon Keywords

January 18, 2024 • Ann Smarty

Searchers on Amazon use commercial-intent keywords, which inform rankings on Google and elsewhere.
Social Media
Reddit Is a Marketing Goldmine

January 15, 2024 • Ann Smarty

Reddit posts reveal brand awareness, sentiment, and more. Increasingly they appear in Google search results.
SEO Tools
6 Handy SEO Autocomplete Tools

January 11, 2024 • Ann Smarty

Autocomplete suggestions are based on search volume and thus helpful for keyword research.
Design & Dev Tools
AI Is Transforming Online Video

January 9, 2024 • Ann Smarty

New tools are crazy advanced, mimicking a user's speech, voice, and lip movements.
Technical SEO
AI SEO for Brand Names

January 4, 2024 • Ann Smarty

Consumers search companies' names during purchase journeys. AI-driven search results complicate optimization tactics.
Design & Dev Tools
Does ChatGPT Know Your Company?

January 2, 2024 • Ann Smarty

Marketers are now tracking a brand's inclusion in ChatGPT responses.
SEO
My Top SEO Tutorials for Beginners

December 28, 2023 • Ann Smarty

Optimizing a site for search engines is complicated. Here are helpful primers for getting started.
SEO Tools
AI Tools for SEO Keyword Intent

December 26, 2023 • Ann Smarty

The intention of searchers drives Google's organic rankings more than keywords alone.
SEO
10 Do-it-yourself SEO Tips to Save Money

December 21, 2023 • Ann Smarty

With time and effort — not money — merchants of any size can improve organic search rankings.
Content Marketing
AI Tools for SEO Content Briefs

December 19, 2023 • Ann Smarty

The power of AI to digest data from many sources results in next-generation content briefs.

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