Ann Smarty
Ann Smarty is the brand and community manager at Internet Marketing Ninjas and the founder of Viral Content Bee. Ann's search engine optimization career began in 2010. She is the former editor-in-chief of Search Engine Journal and contributor to prominent search and social blogs, including Small Business Trends and Mashable.
Ann is also a frequent speaker at Pubcon and host of the Twitter chat #vcbuzz.
Email Ann.
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SEO
How to Generate Traffic from Google Discover
December 2, 2021 • Ann Smarty
Google is not just a search engine. It's also a discovery engine. The difference is huge. Searchers have an idea of what they are looking for. They know what they need. But the discovery engine attempts to discern the interests of searchers regardless of their queries. In a sense, Google Discover informs searchers of what they need before they realize it.
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SEO
3 Ways Google’s Search Console Improves Organic Clicks
November 25, 2021 • Ann Smarty
Google's Search Console is one of the most helpful search-engine-optimization tools. Moreover, Search Console provides data straight from the source: Google. It is also free. Here are three ways to use Search Console to generate more clicks from your organic listings.
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SEO
SEO: Google’s Video Carousels Are a Big Opportunity
November 18, 2021 • Ann Smarty
Google's search result pages have greatly changed over the past decade. In addition to clickable listings, we now see highly visible, often interactive results in diverse formats. One of the newer sections is video carousels.
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SEO
Structured Snippets: The Low-hanging Fruit of SEO
November 11, 2021 • Ann Smarty
I addressed rich snippets last week, explaining how they can enhance organic search listings for ecommerce product pages. Structured snippets are similar in concept, but they don't receive as much attention in the context of organic search. I'll address structured snippets in this post.
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SEO
Using Rich Snippets for Ecommerce Product Pages
November 4, 2021 • Ann Smarty
Rich snippets are additional details in organic listings that stand out in search results. Ratings, prices, FAQs, videos — all are examples of rich snippets. "Structured markup" is programming code that creates rich snippets. Any website can contain structured markup — Schema.org is the most popular type.
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