Ann Smarty
Ann Smarty is the founder of Smarty Marketing, a boutique SEO agency based in New York, and Viral Content Bee, a social media promotion tool.
Ann's search engine optimization career began in 2005. She is the former editor-in-chief of Search Engine Journal and contributor to prominent search and social blogs, including Small Business Trends and Mashable.
Ann is also a frequent speaker at Pubcon and many other digital marketing events.
Contact Ann via email or LinkedIn.
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Platforms & Apps
AI Tools to Convert Articles into Videos
May 14, 2024 • Ann Smarty
New AI tools can repurpose text into video — suitable for TikToks, Reels, YouTube Shorts, and more.
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Platforms & Apps
Using ChatGPT’s Memory Feature
May 6, 2024 • Ann Smarty
Enabling memory in ChatGPT facilitates personalized responses. The related "temporary chats" option is handy for privacy.
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SEO Tools
Gemini’s YouTube Extension Streamlines Marketing
May 2, 2024 • Ann Smarty
Google's Gemini offers extensions to expedite tasks — such as YouTube video marketing.
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Keyword Research
How AI Improves Keyword Research
April 25, 2024 • Ann Smarty
Traditional keyword tools expand on an existing core term. AI tools discover new terms.
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Platforms & Apps
Chrome Extensions for ChatGPT, Claude, Gemini
April 24, 2024 • Ann Smarty
We test third-party Chrome extensions for organization, productivity, and more.
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SEO Tools
Pinpoint Traffic Drops with Search Console, GA4
April 18, 2024 • Ann Smarty
The first step in diagnosing declines in organic search traffic is identifying which pages and queries account for the loss.
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On-page SEO
ChatGPT vs. Gemini for SEO Tasks
April 16, 2024 • Ann Smarty
Generative AI platforms such as ChatGPT and Gemini can suggest keywords, content, topics, and more.
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Technical SEO
SEO Takeaways from SGE’s Partial Rollout
April 11, 2024 • Ann Smarty
How will Google's Search Generative Experience impact organic listings?
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Social Media
AI Apps for Social Media Images, Videos, Infographics
April 8, 2024 • Ann Smarty
Visuals in social media posts drive engagment. New AI tools produce those visuals instantly from text prompts.
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SEO Tools
How to Discover Shoppers’ Questions
April 4, 2024 • Ann Smarty
Responding to questions of customers and prospects can generate traffic and sales.
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Design & Dev Tools
AI Tools for Meeting Notes, Recaps, To-dos
April 1, 2024 • Ann Smarty
Reviewing meeting recordings for takeaways and action items used to take hours. No more.
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Link Building
AI-powered Internal Linking Tools
March 28, 2024 • Ann Smarty
Internal links are critical for organic search rankings and, also, time-consuming to implement. AI can help.
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Platforms & Apps
AI Platforms for Competitor Research
March 25, 2024 • Ann Smarty
Competitor research was once limited to enterprise brands with big budgets. No more.
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Technical SEO
Traffic Recovery from Domain Changes
March 21, 2024 • Ann Smarty
Changing domain names can seriously reduce organic search traffic. Here's how to recover.
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Customer Retention
AI Tools for Ideal Customer Profiles
March 17, 2024 • Ann Smarty
"Ideal customer profiles" help merchants select marketing channels, create ad copy, narrow outreach, and more.
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On-page SEO
Google Spam Policies, Explained
March 13, 2024 • Ann Smarty
Google's latest updates prioritize spam — manually and algorithmically — in three key areas.
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Platforms & Apps
AI-powered Transcription Tools, Tested
March 11, 2024 • Ann Smarty
Today's transcription platforms are fast and sophisticated. We test three of them.
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On-page SEO
Helpful Content Recovery, per Studies
March 7, 2024 • Ann Smarty
Industry research finds correlations between site elements and Helpful Content impacts.
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Photography & Video
AI Tools for Video Captions
March 4, 2024 • Ann Smarty
Captions improve retention, comprehension, engagement, and accessibility.
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SEO Tools
Tools to Export Google’s SERPs
February 29, 2024 • Ann Smarty
Knowing the URLs in search engine result pages leads to further analysis, such as referring domains, page authority, word count, and more.
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Design & Dev Tools
AI Tools for Logos and Branding
February 27, 2024 • Ann Smarty
Impressive AI-driven branding platforms can create or perfect logos, colors, templates, and more.
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Platforms & Apps
AI Tools to Turn Text into Podcast Conversations
February 22, 2024 • Ann Smarty
Innovative technology can transform an article into an audio conversation, with realistic voices and dialog.
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Technical SEO
Google and EEAT, Explained
February 19, 2024 • Ann Smarty
Google coined "Experience, Expertise, Authoritativeness, and Trustworthiness" for its human evaluators, yet the concepts apply to all search optimizers.
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Platforms & Apps
AI Tools for Brand Monitoring
February 15, 2024 • Ann Smarty
What do customers and prospects think about you or your company? These tools analyze mentions across the web.
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SEO Tools
SEO Tools for YouTube Videos
February 12, 2024 • Ann Smarty
Elevating a video's organic search visibility on YouTube and Google involves keyword research, an optimized title and description, and structured data.
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Technical SEO
Google’s Core Update vs. Helpful Content
February 8, 2024 • Ann Smarty
Google's algorithm updates were once more or less apparent. No more. Here's the difference between the two primary types.
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Design & Dev Tools
ChatGPT Prompts for Competitor Analysis
February 5, 2024 • Ann Smarty
Digital transformation has spawned many new businesses and remade others. Identifying and monitoring competitors has never been more critical.
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Technical SEO
How Google Uses Keywords
February 1, 2024 • Ann Smarty
Search results in 2024 are driven by users' intent. Keywords are often the best indicator.
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Platforms & Apps
AI Tools for Sales Teams
January 29, 2024 • Ann Smarty
Modern sales platforms can find prospects, train staff, generate outreach emails, and more.
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Technical SEO
SEO: Crawled not Indexed, Explained
January 25, 2024 • Ann Smarty
A nonindexed page is not necessarily inferior, although an inferior page is certainly a nonindex candidate.
Data Suggest Solid 2024 Holiday Sales
Perplexity Shopping Tests Ecommerce SMBs
Action Steps for Bing’s AI SEO Guidelines
Wallet Passes Are a Mobile Marketing Channel
From Porsche to Purpose: A CMO's Journey
Passkeys Gain Traction with Ecommerce Shoppers
Drive More ROI from Meta and Google Ads
