Ann Smarty
Ann Smarty is the founder of Smarty Marketing, a boutique SEO agency based in New York, and Viral Content Bee, a social media promotion tool.
Ann's search engine optimization career began in 2005. She is the former editor-in-chief of Search Engine Journal and contributor to prominent search and social blogs, including Small Business Trends and Mashable.
Ann is also a frequent speaker at Pubcon and many other digital marketing events.
Contact Ann via email or LinkedIn.
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Technical SEO
SEO: Google’s Video Carousels Are a Big Opportunity
November 18, 2021 • Ann Smarty
Google's search result pages have greatly changed over the past decade. In addition to clickable listings, we now see highly visible, often interactive results in diverse formats. One of the newer sections is video carousels.
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Technical SEO
Structured Snippets: The Low-hanging Fruit of SEO
November 11, 2021 • Ann Smarty
I addressed rich snippets last week, explaining how they can enhance organic search listings for ecommerce product pages. Structured snippets are similar in concept, but they don't receive as much attention in the context of organic search. I'll address structured snippets in this post.
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Technical SEO
Using Rich Snippets for Ecommerce Product Pages
November 4, 2021 • Ann Smarty
Rich snippets are additional details in organic listings that stand out in search results. Ratings, prices, FAQs, videos — all are examples of rich snippets. "Structured markup" is programming code that creates rich snippets. Any website can contain structured markup — Schema.org is the most popular type.
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