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Technical SEO
SEO Signals from SERPs
December 7, 2023 • Ann Smarty
The search result page for any query provides signals for optimizing for that term.
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Design & Dev Tools
AI Tools to Analyze Complex Documents
December 5, 2023 • Ann Smarty
Deciphering a long or complex document is daunting and time-consuming. Enter AI.
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Link Building
How Topic Authority Impacts SEO
November 30, 2023 • Ann Smarty
Google's assessment of expertise and trust is critical in achieving top rankings.
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Design & Dev Tools
Custom GPTs for Marketers
November 27, 2023 • Ann Smarty
Creative GPTs can generate logos, web layouts, content analysis, brand messaging, and much more.
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Technical SEO
3 New Metrics for Today’s SEO
November 23, 2023 • Ann Smarty
Modern search result pages are much more than 10 blue links. SEO performance metrics have changed, too.
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SEO Tools
3 AI-powered SERP Analyzers
November 21, 2023 • Ann Smarty
Google has long relied on AI for organic rankings. Now search optimizers are using it too.
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Analytics & Data
GA4: User Acquisition vs. Sessions
November 16, 2023 • Ann Smarty
Google Analytics 4 segregates traffic reports by user and session. Here's the difference.
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Social Media
AI Tools to Create Reels, TikToks, Shorts
November 14, 2023 • Ann Smarty
Producing mini videos for social media once took hours. No more.
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Keyword Research
SEO: Targeting the Long Tail for More Sales
November 9, 2023 • Ann Smarty
Targeting niche "long tail" queries has changed from exact-match keywords to understanding a searcher's intent and meaning.
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Social Media
AI Tools for Better Social Media Profiles
November 7, 2023 • Ann Smarty
Done well, social media profiles entice followers and drive website engagement.
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SEO Tools
How to Set up Organization Schema
November 2, 2023 • Ann Smarty
Google's use of structured data is shifting from producing rich snippets to explaining purpose and content.
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SEO Tools
2 (Imperfect) Ways to Block Bard
October 31, 2023 • Ann Smarty
How to block Google Bard without jeopardizing organic search traffic?
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Technical SEO
SEO: How to Target Countries
October 26, 2023 • Ann Smarty
Cross-border ecommerce is booming. Here's how to ensure a site ranks in organic search for a targeted country.
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Technical SEO
SEO for SGE
October 24, 2023 • Ann Smarty
Google's AI-powered Search Generative Experience will soon roll out to all users, replacing the current layout and results.
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SEO Tools
Google’s SITE Operator Is a Top SEO Tool
October 19, 2023 • Ann Smarty
Google's site: is a longstanding advanced search operator. It's handy for finding indexing errors, internal pages for linking and updating, and much more.
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Design & Dev Tools
4 AI Tools to Condense Text, Audio, Video
October 17, 2023 • Ann Smarty
Sophisticated tools can now analyze, summarize, repurpose, and explain content — supercharging productivity.
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On-page SEO
How to Recover from Google’s Helpful Content Update
October 15, 2023 • Ann Smarty
Google's helpful content guidelines aren't particularly helpful. Here are suggestions for affected sites.
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Social Media
AI Tools to Create Social Media Videos
October 10, 2023 • Ann Smarty
Producing social media videos has never been easier or more impactful.
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SEO Tools
4 Uses of Google’s URL Inspection Tool
October 5, 2023 • Ann Smarty
Search Console can identify non-indexed pages, duplicate content, crawl errors, and more.
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Design & Dev Tools
Comparing 4 Image-to-text AI Tools
October 3, 2023 • Ann Smarty
Drop a photo into an AI vision technology tool and receive product descriptions, social media captions, and more. We test four leading providers.
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Technical SEO
How 404s Impact Organic Rankings
September 28, 2023 • Ann Smarty
A deleted page is not the issue. The harm is from broken backlinks to that page.
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Social Media
ChatGPT Prompts for Social Media Marketing
September 26, 2023 • Ann Smarty
The right prompts can increase social media productivity with idea suggestions, sample posts, repurposed content, and more.
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SEO
SERP Signs of a Trusted Brand
September 21, 2023 • Ann Smarty
A site's trustworthiness could be its top ranking factor. Google provides clues on search result pages.
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Content Marketing
Best Content Types for ChatGPT
September 19, 2023 • Ann Smarty
ChatGPT cannot share personal experiences, but it can help with rote descriptions, repurposed text, and more.
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On-page SEO
Cross-border SEO for Same-language Sites
September 14, 2023 • Ann Smarty
How do merchants optimize organic rankings for country-specific sites, all in the same language?
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Platforms & Apps
How to Train ChatGPT for Better Responses
September 12, 2023 • Ann Smarty
ChatGPT's responses are generic by default. Here's how to customize them to your business or product.
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On-page SEO
SEO for Events
September 7, 2023 • Ann Smarty
Tactics include title keywords, consistent URLs, schema markup, speaker pages, and more.
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Technical SEO
How Google Personalizes Search Results
August 29, 2023 • Ann Smarty
Search results differ based on a user's history, interactions, location, and more.
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Photography & Video
4 Handy AI Video Generators
August 28, 2023 • Ann Smarty
Sophisticated tools offer many languages, avatars, voices, editing options, and more.
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Technical SEO
How to Remove a Web Page from Google
August 24, 2023 • Ann Smarty
Legit reasons for removing a page from search results include confidentiality, premium content, dated info, and more.