Ann Smarty - Practical Ecommerce - Page 4 of 9

Articles by: Ann Smarty

Ann Smarty

Ann Smarty

Ann Smarty is the founder of Smarty Marketing, a boutique SEO agency based in New York, focusing on viral and Reddit marketing as well as cross-channel organic visibility.

Ann's search engine optimization career began in 2005. She is the former editor-in-chief of Search Engine Journal and contributor to prominent search and social blogs, including Small Business Trends and Mashable.

Ann is also a frequent speaker at Pubcon and many other digital marketing events.

Contact Ann via email or LinkedIn.

Technical SEO
Google and EEAT, Explained

February 19, 2024 • Ann Smarty

Google coined "Experience, Expertise, Authoritativeness, and Trustworthiness" for its human evaluators, yet the concepts apply to all search optimizers.
Platforms & Apps
AI Tools for Brand Monitoring

February 15, 2024 • Ann Smarty

What do customers and prospects think about you or your company? These tools analyze mentions across the web.
SEO Tools
SEO Tools for YouTube Videos

February 12, 2024 • Ann Smarty

Elevating a video's organic search visibility on YouTube and Google involves keyword research, an optimized title and description, and structured data.
Technical SEO
Google’s Core Update vs. Helpful Content

February 8, 2024 • Ann Smarty

Google's algorithm updates were once more or less apparent. No more. Here's the difference between the two primary types.
Design & Dev Tools
ChatGPT Prompts for Competitor Analysis

February 5, 2024 • Ann Smarty

Digital transformation has spawned many new businesses and remade others. Identifying and monitoring competitors has never been more critical.
Technical SEO
How Google Uses Keywords

February 1, 2024 • Ann Smarty

Search results in 2024 are driven by users' intent. Keywords are often the best indicator.
Platforms & Apps
AI Tools for Sales Teams

January 29, 2024 • Ann Smarty

Modern sales platforms can find prospects, train staff, generate outreach emails, and more.
Technical SEO
SEO: Crawled not Indexed, Explained

January 25, 2024 • Ann Smarty

A nonindexed page is not necessarily inferior, although an inferior page is certainly a nonindex candidate.
Design & Dev Tools
ChatGPT Prompts for Customer Personas

January 22, 2024 • Ann Smarty

Identify and target personas of keywords, competitors, Reddit discussions, and more.
Amazon & Marketplaces
How to Research Amazon Keywords

January 18, 2024 • Ann Smarty

Searchers on Amazon use commercial-intent keywords, which inform rankings on Google and elsewhere.
Social Media
Reddit Is a Marketing Goldmine

January 15, 2024 • Ann Smarty

Reddit posts reveal brand awareness, sentiment, and more. Increasingly they appear in Google search results.
SEO Tools
6 Handy SEO Autocomplete Tools

January 11, 2024 • Ann Smarty

Autocomplete suggestions are based on search volume and thus helpful for keyword research.
Design & Dev Tools
AI Is Transforming Online Video

January 9, 2024 • Ann Smarty

New tools are crazy advanced, mimicking a user's speech, voice, and lip movements.
Technical SEO
AI SEO for Brand Names

January 4, 2024 • Ann Smarty

Consumers search companies' names during purchase journeys. AI-driven search results complicate optimization tactics.
Design & Dev Tools
Does ChatGPT Know Your Company?

January 2, 2024 • Ann Smarty

Marketers are now tracking a brand's inclusion in ChatGPT responses.
SEO
My Top SEO Tutorials for Beginners

December 28, 2023 • Ann Smarty

Optimizing a site for search engines is complicated. Here are helpful primers for getting started.
SEO Tools
AI Tools for SEO Keyword Intent

December 26, 2023 • Ann Smarty

The intention of searchers drives Google's organic rankings more than keywords alone.
SEO
10 Do-it-yourself SEO Tips to Save Money

December 21, 2023 • Ann Smarty

With time and effort — not money — merchants of any size can improve organic search rankings.
Content Marketing
AI Tools for SEO Content Briefs

December 19, 2023 • Ann Smarty

The power of AI to digest data from many sources results in next-generation content briefs.
SEO Tools
Clean Up XML Sitemaps with Search Console

December 14, 2023 • Ann Smarty

Error-free sitemaps streamline Googlebot crawls, elevating indexation and assisting in understanding the structure.
Design & Dev Tools
AI Tools for Video Timestamps, ‘Key Moments’

December 11, 2023 • Ann Smarty

Timestamps on a YouTube video help Google understand it for "key moments" in organic search results.
Technical SEO
SEO Signals from SERPs

December 7, 2023 • Ann Smarty

The search result page for any query provides signals for optimizing for that term.
Design & Dev Tools
AI Tools to Analyze Complex Documents

December 5, 2023 • Ann Smarty

Deciphering a long or complex document is daunting and time-consuming. Enter AI.
Link Building
How Topic Authority Impacts SEO

November 30, 2023 • Ann Smarty

Google's assessment of expertise and trust is critical in achieving top rankings.
Design & Dev Tools
Custom GPTs for Marketers

November 27, 2023 • Ann Smarty

Creative GPTs can generate logos, web layouts, content analysis, brand messaging, and much more.
Technical SEO
3 New Metrics for Today’s SEO

November 23, 2023 • Ann Smarty

Modern search result pages are much more than 10 blue links. SEO performance metrics have changed, too.
SEO Tools
3 AI-powered SERP Analyzers

November 21, 2023 • Ann Smarty

Google has long relied on AI for organic rankings. Now search optimizers are using it too.
Analytics & Data
GA4: User Acquisition vs. Sessions

November 16, 2023 • Ann Smarty

Google Analytics 4 segregates traffic reports by user and session. Here's the difference.
Social Media
AI Tools to Create Reels, TikToks, Shorts

November 14, 2023 • Ann Smarty

Producing mini videos for social media once took hours. No more.
Keyword Research
SEO: Targeting the Long Tail for More Sales

November 9, 2023 • Ann Smarty

Targeting niche "long tail" queries has changed from exact-match keywords to understanding a searcher's intent and meaning.

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