Platforms & Apps

AI Tools for Brand Monitoring

Brand monitoring is critical for protecting and enhancing an online presence. New artificial intelligence-driven tools assist companies in following how consumers perceive and discuss their brands across various platforms.

Here are three innovative tools to get started.

Track AI Answers

Screenshot from Track AI Answers for top U.K. food influencers and creators

Track AI Answers’ “top lists” are the most frequent brand mentions for a generative AI query. This example shows the top U.K. food influencers according to responses in ChatGPT and similar. Click image to enlarge.

Track AI Answers helps monitor generative chat questions and answers about a brand. It supports ChatGPT, Bing AI Chat, and Google Gemini.

The tool tracks a human name, a company name, and “top lists” to learn when AI platforms recommend you or your company in their answers. For example, the “top 10 food influencers in the U.K.” include all the names ChatGPT lists in response to that query.

Start by typing your name or company, and the tool will provide what AI knows about both. It can search platforms regularly and notify via email with new findings.

Track AI Answers is very helpful. I’m surprised no other company offers this kind of monitoring.

The tool starts at $9 per month to monitor one brand on ChatGPT only, with quarterly ranking updates. The $29 monthly plan includes more platforms and more frequent rankings.


Screenshot of a Brand24 graph for emotions behind the mentions of a particular brand

Brand24 evaluates consumers’ emotions, such as “admiration,” “fear,” and more. Click image to enlarge.

Brand24 tracks brand mentions across multiple channels, including:

  • Websites: news, blogs, forums,
  • Social media sites,
  • Newsletters,
  • Podcasts.

It then uses AI to analyze all the comments for emotion and sentiment. Users of Brand24 can compare their company to competitors, discover the most impactful brand mentions, and utilize the platform’s custom recommendations to improve visibility.

Brand 24 provides a free 14-day trial. Paid plans start at $99 per month.


Screenshot of an Agorapulse "Writing Assistant"reply.

Agorapulse’s “Writing Assistant” enhances a brand’s replies on social media or other web mentions. Click image to enlarge.

Agorapulse uses AI to reply to brand mentions. The feature, called “Writing Assistant,” enhances a reply to improve engagement (via emojis, better tone) or composes it from scratch. The tool integrates with Canva to generate social media images quickly.

Agorapulse offers a free 30-day trial. Paid plans start at $69 per month.

Ann Smarty
Ann Smarty
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