Instagram has become one of the most popular social media apps, with over 400 million active monthly users and 80 million photos uploaded daily. Instagram’s move to open up advertising to... Read More »
Using YouTube for your business is easy. Simply set up a channel and start uploading videos. But as your investment in video grows, so does the pressure to make sure... Read More »
Twitter announced its new polling feature in October and quickly rolled it out across the desktop site, mobile site, and mobile app.
Here is Twitter’s announcement video.
Coming soon! We’re rolling out the ability for everyone... Read More »
Emojis are symbols or icons that express an idea or an emotion. Unlike emoticons, which use plain text to create a facial expression — like this :-D — emojis are... Read More »
The British Broadcasting Corporation operates 11 U.K.-based radio networks, 10 television channels, and popular consumer broadcasts — such as Top Gear, The Great British Bake Off, and Strictly Come Dancing.... Read More »
With 300 million active monthly users and 30 billion photos shared to date, Instagram is one of social media’s great success stories. This social channel is entirely visual, focused on... Read More »
Once you come to grips with social media, the main functions of each network — posting, sharing, liking, commenting — become second nature. But there’s a hidden world of advanced... Read More »
It can be easy to fall back on tried and trusted formats when developing content for social media channels. Sometimes there isn’t time to think more widely about the types... Read More »
Planning social media content across multiple platforms can be complicated. Social media schedules typically include multiple events and wider marketing initiatives; a seemingly simple social media plan can quickly turn complex.
In this post,... Read More »
Periscope and Meerkat are apps that stream video content live and promote the streams through Twitter. These apps take real-time communication into the era of unlimited mobile data packages.
Previously, Twitter... Read More »
Facebook’s video capabilities are gaining momentum, with new functionality and advertising options. Video is taking over our Facebook newsfeeds. Many ecommerce video marketers are starting to question whether they should emphasize Facebook... Read More »
There are plenty of ways that small businesses can grow a Twitter following without spending a lot of money. Here are six examples.
Tyres 2 U: @tyres2u
Twitter followers: 7,350
Tyres 2 U... Read More »
WhatsApp is a mobile messaging app that allows users to communicate via free SMS style messages within the app. It launched in 2009 and gained popularity as a way of... Read More »
This article will address how to review and retool social media marketing for 2015, to improve its effectiveness.
1. Conduct a Channel Audit
You can’t retool until you know what you have to work... Read More »
It’s time to round up the social media campaigns in 2014 that have stood out from the crowd. Here are my favorites.
1. Cancer Research #NoMakeUpSelfie
First up is a huge charity... Read More »
Customer service can make or break an online business. A willingness by merchants to address customer feedback demonstrates concern, which helps assure new shoppers. It also encourages repeat purchases.
Merchants increasingly... Read More »
The use of quality images can be the difference between 50 or 500 social media followers. From Facebook to Twitter to Pinterest to Tumblr, the emphasis is now on imagery.... Read More »
Facebook, Twitter, and YouTube are the social media sites most used by ecommerce merchants. Google+ and Pinterest are quickly gaining ground. However, these are not the only social platforms that... Read More »
Instagram added video to its app in the summer of 2013. This feature came just five months after the launch of Vine, the video-sharing app. Both apps allow the creation... Read More »
Reddit is a thriving social community based around sharing content. With more than 113 million monthly unique users, you may think this would be the perfect place for ecommerce marketers.... Read More »
Snapchat has been one of the biggest social media breakthroughs of the last year. With limited web presence, this mobile-only messaging app focuses on personal and time-limited content. Snapchat’s private... Read More »
In the excitement offered by social media, businesses often push out messages with little consideration to how consumers use these channels to talk back.
Businesses see social media as 9-to-5 marketing... Read More »
Using social media for ecommerce takes time. Running campaigns across several different networks is a challenge. And just when you seem to have it mastered, along comes a new network... Read More »
Television shopping channel QVC launched in the U.K. in 1993. It has been hugely successful.
QVC (“Quality, Value, Convenience”) excels at building trust in its service and convincing its audience to... Read More »