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Social Media
Meerkat, Periscope Pioneer Video-streaming Apps
April 28, 2015 • Samantha Collier
Periscope and Meerkat are apps that stream video content live and promote the streams through Twitter. These apps take real-time communication into the era of unlimited mobile data packages. Previously, Twitter ...
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Social Media
Comparing Facebook Video to YouTube, for Ecommerce
April 1, 2015 • Samantha Collier
Facebook’s video capabilities are gaining momentum, with new functionality and advertising options. Video is taking over our Facebook newsfeeds. Many ecommerce video marketers are starting to question whether they should emphasize Facebook ...
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Social Media
6 Compelling Twitter Lessons from Small Businesses
March 2, 2015 • Samantha Collier
There are plenty of ways that small businesses can grow a Twitter following without spending a lot of money. Here are six examples. Tyres 2 U: @tyres2u Twitter followers: 7,350 Tyres 2 U ...
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Social Media
WhatsApp to Change Social Media Marketing?
January 29, 2015 • Samantha Collier
WhatsApp is a mobile messaging app that allows users to communicate via free SMS style messages within the app. It launched in 2009 and gained popularity as a way of ...
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Social Media
Review Social Media Channels for 2015
January 5, 2015 • Samantha Collier
This article will address how to review and retool social media marketing for 2015, to improve its effectiveness. 1. Conduct a Channel Audit You can’t retool until you know what you have to work ...
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Social Media
8 Favorite Social Media Campaigns in 2014
December 3, 2014 • Samantha Collier
It’s time to round up the social media campaigns in 2014 that have stood out from the crowd. Here are my favorites. 1. Cancer Research #NoMakeUpSelfie First up is a huge charity ...
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Social Media
Social Media-based Customer Service: Dos and Don’ts
October 31, 2014 • Samantha Collier
Customer service can make or break an online business. A willingness by merchants to address customer feedback demonstrates concern, which helps assure new shoppers. It also encourages repeat purchases. Merchants increasingly ...
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Social Media
4 Ways to Create Social Media Images, for Ecommerce
September 24, 2014 • Samantha Collier
The use of quality images can be the difference between 50 or 500 social media followers. From Facebook to Twitter to Pinterest to Tumblr, the emphasis is now on imagery.
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Social Media
4 Alternative Social Sites for Ecommerce Merchants
August 29, 2014 • Samantha Collier
Facebook, Twitter, and YouTube are the social media sites most used by ecommerce merchants. Google+ and Pinterest are quickly gaining ground. However, these are not the only social platforms that ...
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Social Media
Instagram vs. Vine: Which Is Better for Ecommerce?
July 29, 2014 • Samantha Collier
Instagram added video to its app in the summer of 2013. This feature came just five months after the launch of Vine, the video-sharing app. Both apps allow the creation ...
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Social Media
Reddit for Ecommerce Marketers: Dos and Don’ts
June 30, 2014 • Samantha Collier
Reddit is a thriving social community based around sharing content. With more than 113 million monthly unique users, you may think this would be the perfect place for ecommerce marketers.
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Social Media
What Does Snapchat Mean for Ecommerce?
April 30, 2014 • Samantha Collier
Snapchat has been one of the biggest social media breakthroughs of the last year. With limited web presence, this mobile-only messaging app focuses on personal and time-limited content. Snapchat’s private ...
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Social Media
How to Plan Social Media Responses
April 1, 2014 • Samantha Collier
In the excitement offered by social media, businesses often push out messages with little consideration to how consumers use these channels to talk back. Businesses see social media as 9-to-5 marketing ...
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Social Media
Social Media Scheduling for Ecommerce Merchants
February 26, 2014 • Samantha Collier
Using social media for ecommerce takes time. Running campaigns across several different networks is a challenge. And just when you seem to have it mastered, along comes a new network ...
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Marketing & Advertising
8 Social Media Lessons from QVC
February 12, 2014 • Samantha Collier
Television shopping channel QVC launched in the U.K. in 1993. It has been hugely successful. QVC (“Quality, Value, Convenience”) excels at building trust in its service and convincing its audience to ...