Technical SEO

Technical search engine optimization refers to the structure and organization of a site for maximum search engine visibility. Our coverage addresses structured data (Schema.org), website hierarchy, menus, categories, page speed, bot crawlers (including Googlebot), domain names, and more.

Technical SEO
PageRank: What Is It? And How Do You Calculate It?

December 19, 2008 • Armando Roggio

Google’s PageRank technology plays an important role in how online stores show up in search results. Understanding how this ranking system works will help ecommerce merchants improve their search engine optimization and potentially increase website traffic. PageRank is a proprie...
Technical SEO
SEO: Breadcrumb Trail Boosts Rankings

September 1, 2006 • Stephan Spencer

Breadcrumbs are text-based navigation showing visitors where they are in a website's navigation. While helpful for humans, breadcrumbs also greatly help with search engine optimization.
Technical SEO
Optimize Your HTML For Search Engines

February 1, 2006 • Stephan Spencer

SEO can be broken into two distinct areas – "onpage" factors and "off-page" factors. On-page factors include anything that you can affect on the page itself, such as the title tag, body copy, H1 heading tags, image “alt” attributes, etc. Off-page factors encompass things that influence...