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Local Business
Retail Apocalypse Reversal?
October 5, 2022 • Armando Roggio
Physical retail stores face challenges amid ecommerce, supply chain issues, and labor shortages. A Shopify-like approach for brick-and-mortar businesses could be the answer.
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Local Business
Should Ecommerce Brands Sell via Dealers?
October 2, 2022 • Armando Roggio
A brick-and-mortar dealer network could help online businesses. We explain the pros and cons, and how to get started.
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Platforms & Apps
The Rise of the Ecommerce Marketer
September 26, 2022 • Armando Roggio
With new sophisticated tools and platforms, the ecommerce industry has shifted from requiring highly-technical leaders to primarily needing marketers.
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Content Marketing
5 Content Marketing Ideas for October 2022
September 20, 2022 • Armando Roggio
Since 2014 Senior Contributor Armando Roggio has published a monthly idea generator for content marketing. This October 2022 installment includes financial planning, holiday gifting, and Internet Day.
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Social Media
Building the Perfect Twitter Thread
September 19, 2022 • Armando Roggio
A Twitter thread is a series of connected tweets that function as a sort-of short blog post. It's a good way to grow followers and subscribers. We explain.
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Social Media
Twitter Profiles Are Serious Sales Channels
September 13, 2022 • Armando Roggio
Creator-type entrepreneurs offer lessons to all merchants for optimizing a Twitter profile. We explain.
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Analytics & Data
Tools for Data-driven Ecommerce Decisions Trending
September 6, 2022 • Armando Roggio
Ecommerce businesses often face the dilemma of too much data or too little, complicating critical decision-making. Hence, the need for data intelligence tools.
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Business
Inflation May Lead to Early Christmas Shopping
August 25, 2022 • Armando Roggio
With prices on the rise, many consumers are tightening their budgets. Some may start holiday shopping earlier while costs are lower.
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Social Media
Has Apple Changed the Advertising Industry?
August 23, 2022 • Armando Roggio
U.S. marketing expenditures are the highest in years. Could Apple's iOS privacy changes be the cause?
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Shipping & Fulfillment
3 Ways to Offset Shipping Rate Increases
August 15, 2022 • Armando Roggio
The U.S. Postal Service has announced a temporary increase in holiday shipping rates. Such increases from all carriers are inevitable. Merchants should adopt a shipping strategy to manage costs over the long term.
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Email Marketing
7 Ideas to Grow an Ecommerce SMS List
August 14, 2022 • Armando Roggio
Many consumers prefer text messages to email. Moreover, SMS subscribers are "owned" media, the best kind of marketing.
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Content Marketing
Content Marketing in a World of Creators
August 9, 2022 • Armando Roggio
How does a content marketer compete in an avalanche of choices? Two ways: Develop better content or distribute in alternative mediums. We explain.
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Content Marketing
Editorial Newsletters Are the New Blogs
August 5, 2022 • Armando Roggio
Editorial newsletters are booming, offering content marketers an opportunity to engage an audience personally, strengthen relationships, and attract subscribers.
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Content Marketing
5 Content Marketing Ideas for September 2022
August 1, 2022 • Armando Roggio
This month's installment of ecommerce content ideas includes back-to-school suggestions, "ultimate guides," "Shut up and take my money," and more.
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Technical SEO
Running Low on SEO Link Juice? Try These Tactics
July 26, 2022 • Armando Roggio
On-page optimization plays an important role in organic search rankings. But it's possible to overdo it to the detriment of other SEO alternatives.
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Content Marketing
AI Tools Streamline Content Marketing and SEO
July 21, 2022 • Armando Roggio
Combining the features of RankIQ and Jasper, two artificial-intelligence-based tools, can quickly produce compelling content drafts optimized for search engines. We explain in this helpful tutorial.
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Shipping & Fulfillment
How to Price Shipping and Handling Fees
July 18, 2022 • Armando Roggio
Today's consumers expect free shipping for most items. But it's not always obvious for merchants to know when and how to offer it. Here's our all-new update for analyzing shipping costs and free delivery.
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Email Marketing
Drive Email Engagement with Embedded Video
July 12, 2022 • Armando Roggio
Embedded videos in marketing emails can increase clicks by upwards of 300%. Here's our primer on dos, don'ts, and getting started.
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Shipping & Fulfillment
How to Offer Free Shipping without Going Broke
July 11, 2022 • Armando Roggio
Online consumers expect free shipping. But small and mid-size merchants sometimes struggle with the cost. Here are innovative approaches to meet shopper expectations without losing money.
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Payments
Does Ecommerce Need a New Payment System?
July 7, 2022 • Armando Roggio
Ecommerce payments in 2022 largely involve a Byzantine setup of intermediaries. Is now the time for a more efficient method of exchanging value?
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Content Marketing
5 Content Marketing Ideas for August 2022
July 5, 2022 • Armando Roggio
Focusing on events occurring on a certain day can inspire content marketing ideas. For August content, senior contributor Armando Roggio suggests focusing on the 22nd.
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Design & Dev Tools
No-code Apps Are Everywhere
July 3, 2022 • Armando Roggio
No-code tools and platforms allow users without programming skills to create apps and workflows. Shopify, Squarespace, Webflow, BigCommerce, Wix — all offer no-code capabilities.
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Business
5 Predictions for the 2022 Holiday Shopping Season
June 27, 2022 • Armando Roggio
Since 2013 senior contributor Armando Roggio has predicted ecommerce sales for the upcoming holiday season. His 2022 predictions consider inflation, which he believes could have multiple impacts.
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Shipping & Fulfillment
7 Reasons to Consider USPS Flat Rate Shipping
June 22, 2022 • Armando Roggio
Merchants in North America have many carrier choices for delivering goods to customers. The U.S. Postal Service's flat-rate shipping boxes can save money in certain instances. We compare prices in this post.
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Platforms & Apps
Dropbox Shop and Creator Ecommerce
June 21, 2022 • Armando Roggio
The creator economy is embracing ecommerce. Dropbox Shop is among the most recent examples of SaaS platforms jumping at the opportunity.
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Customer Retention
Is Text Messaging the Next Commerce Channel?
June 16, 2022 • Armando Roggio
Gary Vaynerchuk's Wine Text is a pioneer in selling goods via text messaging. Other services have followed. Will consumers embrace text commerce?
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Amazon & Marketplaces
Network Effects Drive Ecommerce Marketplace Growth
June 9, 2022 • Armando Roggio
The collective value buyers and sellers provide to a marketplace is known as the network effect. Longtime contributor Armando Roggio discusses.
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Staffing
Feeling Stuck or Burned Out? Get a Fresh Start
June 6, 2022 • Armando Roggio
When work performance is down, a fresh start might be just the thing to spark a breakthrough. Take Major League Baseball, for example.
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Content Marketing
5 Content Marketing Ideas for July 2022
June 1, 2022 • Armando Roggio
This installment of our long-running content ideas series suggests focusing on patriotic holidays, newsletters, culture, and more.
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Content Marketing
How to Find Content Topics for SEO
May 30, 2022 • Armando Roggio
Content marketing can attract potential customers, especially if it ranks highly in organic search results. Here's a primer on selecting search-worthy topics.