Keyword Research

Keyword research is fundamental to search engine optimization. Our library of keyword-research content includes basic instruction, little-known tactics, mapping keywords to content, helpful tools, assessing keyword difficulty, and more.

Keyword Research
Ecommerce Know-How: Understanding Brand-Influenced Search Queries

August 25, 2009 • Armando Roggio

When shoppers navigate to a search engine and begin their queries, they usually have some idea of what they are looking for. In many cases, that initial idea is the result of brand-influence. In very general terms, search engine queries fall on a specificity scale. On one end of this s...
Keyword Research
SEO: Estimating Sales Potential from Keywords and Phrases

February 19, 2009 • Jill Kocher Brown

The perception that search engine optimization is a limitless source of free traffic and sales is one reason that SEO campaigns sometimes fail to live up to expectations. Yes, SEO efforts can deliver excellent returns on investment. But how much expected return is realistic? This articl...
Keyword Research
PeC Traffic Report: Use Blog Titles that Reflect Keywords and Content

December 26, 2008 • Armando Roggio

Blog titles play an important role in how search engines index blog posts. Bloggers that want to get the most web traffic possible seed post titles with important keywords and make interesting promises about the content. Many online retailers use blogs to both communicate with consumer...
Keyword Research
Keyword Research: Wordpot Rivals KeywordDiscovery, Wordtracker

September 4, 2008 • Jeff Muendel

While website architecture, link building, and template coding all affect search engine optimization, keyword research and placement is perhaps the easiest SEO attribute to implement. It is often the low hanging fruit of an SEO campaign. To that end, a few months ago, I wrote about Goog...
Keyword Research
SEO: Optimizing Your Content

May 1, 2006 • Stephan Spencer

This month, I'd like to build on what I've already covered in past issues regarding keyword research (November 2005 issue) and writing for search engines (December 2005 issue) and integrate them together into a plan for optimizing your site's content. A “SMART” goal is one that is spec...
Keyword Research
Keyword Sleuthing: Locate the Right Word

November 1, 2005 • Stephan Spencer

Effective SEO starts with keyword research. Chasing after the wrong keywords is a waste, costing time and effort. The "right" keywords are the ones that are not only relevant to your business, but are al...