Category

Google Ads

  • Google Ads

    Paid Search With Online Yellow Pages

    June 17, 2008 •

    You are probably familiar with Google AdWords, Yahoo! Search Marketing, and MSN AdCenter, the three largest paid search advertising opportunities. However, have you considered running a paid search campaign using the online yellow pages? Even if you’re an online retailer that does not h...

  • Google Ads

    Pay-Per-Click Tools Improve Productivity

    May 19, 2008 •

    Daily pay-per-click management routine is not a lot of fun. Thankfully, there are a few tools out there that make the work much more efficient and allow search engine marketing professionals to look at the big picture. Below is a list of software tools that every pay-per-click account o...

  • Google Ads

    Alternative Pay-per-click Advertising

    April 9, 2008 •

    When should you consider advertising your products on sites other than on Google, Yahoo! and MSN? By properly identifying and evaluating various second-tier PPC advertising options, you may uncover a diamond in the rough. Investigate options Investigating your options is not as hard a...

  • Google Ads

    Negative Keywords For Your PPC Campaign

    January 9, 2008 •

    Keywords are an integral part of any online advertising campaign. However, what is sometimes overlooked is the equal importance of negative keywords, which are word filters that disqualify ads from being triggered by users’ search queries. For example, if the term “iPhone” is one of you...

  • Google Ads

    Pay-Per-Click Account Tools

    January 7, 2008 •

    A daily pay-per-click management routine can sometimes be a source of frustration. Thankfully, there are a few tools out there to streamline the process. What follows is a list of software that every pay-per-click account owner should consider. AdWords Editor AdWords Editor is Google’...

  • Google Ads

    Critique Part Two: Pay-Per-Click Advertising

    May 30, 2007 •

    The Problem: A quick glance at Daddies Board Shop's Google account indicates in-depth keyword research was not performed. The Fix: It appears that the company chose keywords based on insider business knowledge but hasn't considered what terms people actually use to search. For example,...

  • Google Ads

    Tips & Tricks for Discovering Lowcost Keywords

    July 1, 2006 •

    Keywords are considered the lifeline of any successful pay per click campaign. If you select the wrong ones, you can zip through your entire advertising budget without getting anything in return. If you choose the right ones, you can beat your competition to the punch and get a better R...

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