The ideal customer — one who makes regular purchases over time — wants more than just good prices and an attractive return policy. The ideal customer wants a positive experience... Read More »
In April 2016, Google Analytics launched a new report called “User Explorer.” It allows you to see individual user behavior and interactions with your website. Each interaction is in order... Read More »
Merchants often argue that customer accounts should be optional. And they should be. But there are good reasons for encouraging shoppers to create accounts and, done right, this practice can... Read More »
Do you wonder how people navigate to find products on your ecommerce site? What about visitors that hit just one or two pages and then leave, without buying anything? Did they... Read More »
Facebook is steadily becoming a go-to platform for finding products online. That’s because the social network reaches more than 80 percent of Internet users, even if they primarily use Facebook... Read More »
In May 2016, Google Analytics launched new reports for analyzing organic search traffic. Now you can view search engine data and Google Analytics data side-by-side, in the same report, to... Read More »
Ecommerce merchants strive to optimize their returns on investment from advertising. Google Analytics can help, with its integration to Google AdWords that allows ecommerce sites to view advertising spend, revenue, and... Read More »
Many restaurant chains rely on SMS (text) messaging to entice customers. The text messages typically include a link to a special graphic, accompanied by textual content and a special code.... Read More »
Google Analytics provides a way to receive email and SMS alerts when something important occurs on your website, such as a traffic spike or a sudden traffic drop. The alerts... Read More »
While small business ecommerce continues to find ways to compete with large, branded sites and mobile apps, subscription models are getting more attractive. Amazon was one of the early adopters... Read More »
It is essential to optimize sales conversion rates to be successful as a niche ecommerce merchant. Potential customers are unforgiving. They will not struggle through a purchase process or checkout... Read More »
Visit an ecommerce group on Facebook or LinkedIn, and you’ll likely find one question asked repeatedly: “How do I use AdWords [or other advertising platform] more effectively, to get more... Read More »
If you help ecommerce shoppers quickly find what they are looking for, you will likely sell more. To accomplish this, look at your site’s navigation as well as its search... Read More »
The Internet is full of window shoppers. They look at products on virtual shelves, but most leave without buying anything, or at least that it what years of shopping cart... Read More »
If an ecommerce storeowner were to focus on just one thing to increase sales, what should it be?
While there are plenty of worthwhile features and policies, the store’s value proposition... Read More »
The percentage of people navigating sites via mobile devices continues to climb — some sites are as high as 75 percent. That means fast-loading images and descriptive video, among other... Read More »
Helping online shoppers navigate complex buying decisions may help ecommerce retailers improve conversion rates, reduce returns, and earn loyal, repeat shoppers.
Guided selling is a form of product recommendation to make... Read More »
Thinking about ecommerce product descriptions like factory-built widgets manufactured to a set of specifications may help ecommerce business owners and managers overcome writer’s block and avoid publishing duplicate content.
Writing product... Read More »
During a time of demanding shoppers, online merchants need to quickly address the most critical issues. Real-time analytics can help catch mistakes before they become massive deal killers.
By reviewing real-time data,... Read More »
The fantasy of ecommerce is that every user who visits a site is ready to buy. The data tells us otherwise. More than 90 percent of users leave without purchasing, and the... Read More »
If you’re relying solely on category and product pages to convert visitors into customers, you’re missing a good opportunity to build a loyal following. Today, more than ever, consumers rely... Read More »
A while back I addressed customer reviews and how they can help sell products. Amazon relies on customer reviews to sell everything from nail clippers to high-end appliances. Without ratings and reviews, it... Read More »
Monitoring an ecommerce business’s add-to-cart rate can identify and solve conversion problems, and, ultimately, help an online store earn more.
Add-to-cart rates track the percentage of site visitors who add a... Read More »
You’d be hard pressed to find an ecommerce operator that didn’t think that revenue was the most important metric. Revenue is easy to track, and most ecommerce platforms integrate revenue... Read More »
I’ve written a great deal about design and functionality and the important role each plays in the usability of an online store. Usability is the driving force behind conversions. Even... Read More »
Most ecommerce sites have some products that are of great quality and do a good job, but don’t sell very well. The problem may be pricing, positioning, or presentation.
Many storeowners... Read More »
Each month, we compile a list of the ten most popular articles published during the month, based on the number of page views. Here are the ten most popular for... Read More »
Images and video help sell products. Textual content, though, is of the utmost importance. Visitors need to understand exactly what you’re asking them to buy, and they need to be... Read More »
When the Powerball lottery hit $1 billion, a company had a brilliant marketing idea. It spent $20 on a lottery ticket and offered to share the winnings with anyone who... Read More »
Despite years of hype claiming that email is dead, it remains a highly valuable resource for small business owners. In fact, according to a 2015 survey by Salesforce.com, 73 percent... Read More »