Conversion
Fewer than 5% of visitors to an ecommerce site typically convert to customers. In this Conversion category, we offer insights to increase that percentage. Our expert contributors address ratings and reviews, social proof, site search, product page enhancements, product descriptions, checkout options, live chat, and much more — anything to help close online sales.
Analytics & Data | Checkout Tactics | Customer Retention | Customer Service | Photography & Video | Product Pages-
Photography & Video
12 AR and VR Examples from Brands
June 27, 2023 • Sig Ueland
Immersive online shopping experiences via augmented and virtual realities create the feeling of being physically present.
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Product Pages
Quick Answers Drive Conversions
June 12, 2023 • Pamela Hazelton
Shoppers have questions. The quicker the answer, the more likely they will click "add to cart."
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Analytics & Data
Charts: Top Global Retailers 2022
May 31, 2023 • Adel Boukarroum
The top 250 worldwide retailers grew revenue by 8.5% in 2022. We tell the story in four charts.
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Customer Retention
ChatGPT Prompts for Customer Support
May 30, 2023 • Ann Smarty
AI chatbots for customer support are not new. ChatGPT can do better, addressing common support scenarios and specific use cases.
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Conversion
Use ‘Look Inside’ to Sell More Products
May 25, 2023 • Pamela Hazelton
The benefits of Amazon's "Look inside" book label applies to many products. Apparel, bags, housewares, and more could experience more conversions with an inside peek.
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Customer Retention
FTC Rules Would Impact Ecommerce Subscriptions
May 22, 2023 • Armando Roggio
The April 2023 "click to cancel" proposal by the U.S. Federal Trade Commission would require subscription sellers to post obvious and simple opt-out buttons.
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Customer Retention
Pet Chinchillas Save Family Business
May 19, 2023 • Eric Bandholz
Josh Paulson acquired his grandfather's pet-accessories business when it was losing $25,000 per month. Focusing on pet chinchillas provided the long-term turnaround.
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Product Pages
11 Product Labels for Max Conversions
May 8, 2023 • Pamela Hazelton
Paraphrasing technical product details into easy-to-understand labels drives ecommerce conversions. Here's how, with examples.
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Photography & Video
4 AI Generators for Images, Videos, Presentations, Voice
May 2, 2023 • Ann Smarty
Artificial-intelligence-driven tools can create stunning visuals and audio, streamlining many marketing tasks.
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Customer Retention
Post-Covid Shoppers Are Omnichannel
April 30, 2023 • Marcia Kaplan
Consumers are returning to in-store shopping — after they research online and while they compare competitive prices on-premises.
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Customer Retention
How to Map a Customer Journey
April 25, 2023 • Armando Roggio
A customer journey map outlines the process of buyers leading to a purchase. Optimizing each step can greatly increase conversions.
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Customer Retention
Repurpose Core Products for Repeat Sales
April 23, 2023 • Pamela Hazelton
New product configurations, promotions, and presentations can appeal to loyal customers. Here are eight tips to get started.
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Customer Service
Can ChatGPT Improve Customer Service?
April 13, 2023 • Marcia Kaplan
Cost cuts and employee turnover have taken a toll on customer service. Are conversational AI tools the answer?
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Product Pages
How to Optimize Full-funnel Product Pages
April 12, 2023 • Armando Roggio
Today's product detail pages engage and convert all shoppers — new or returning. Here's how.
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Customer Retention
How Private-label Goods Spur Online Retail
April 5, 2023 • Pamela Hazelton
Private-label accessories are an affordable option for even smaller retailers. Shoppers love the convenience; merchants value the revenue.
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Customer Retention
Vehicle Subscriptions Gaining Traction
March 26, 2023 • Armando Roggio
The future of automotive retail will be digital and direct-to-consumer, per McKinsey & Company. Will that include subscribing online to a vehicle?
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Customer Retention
Revenue Boosters in a Rough Economy
March 23, 2023 • Pamela Hazelton
The post-pandemic hangover and an uneven economy can create ecommerce uncertainties. Here are six pointers to boost online revenue.
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Customer Retention
Digital Downloads Boost Sales and Loyalty
March 7, 2023 • Pamela Hazelton
Digital goods such as tutorials, instructions, and courses add value to the sale of physical products. When sold separately, digital downloads boost revenue and expand global reach.
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Customer Retention
9 Ways to Grow Repeat Buyers
February 21, 2023 • Pamela Hazelton
Repeat customers are the lifeblood of successful ecommerce stores. Here are helpful tips for encouraging buyers for the long term.
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Customer Service
6 Customer Service Examples from Online Retailers
February 13, 2023 • Samantha Collier
Changing consumer expectations and advances in technology provide merchants the opportunity to test customer support options. Many reduce costs while improving shoppers' experiences.
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Photography & Video
Getting Started with Live-stream Selling
February 7, 2023 • Pamela Hazelton
Live-stream selling builds community, generates sales, lowers support requests, and reduces returns. It's coming to the U.S. and Europe — in a big way.
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Analytics & Data
2022 Holiday Shopping Wrap-up
January 30, 2023 • Marcia Kaplan
U.S. holiday 2022 ecommerce sales were slightly higher than 2021 — confounding skeptics who predicted a decline — and comprised 21.6% of total retail spend.
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Conversion
How ChatGPT Drives Ecommerce Conversions
January 29, 2023 • Pamela Hazelton
ChatGPT can suggest bullet points, email subject lines, A/B tests, product recommendations, FAQs, and more. The suggestions aren't perfect but definitely helpful.
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Customer Retention
First Steps to Sustainable Ecommerce
January 10, 2023 • Pamela Hazelton
Shifting to sustainable business practices can seem overwhelming. Here are simple, elementary steps for getting started.
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Customer Service
8 Customer Service Channels for Ecommerce
January 10, 2023 • Samantha Collier
Online customer service ranges from live agents to static FAQs. Here are eight common customer service options with pros and cons of each.
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Customer Retention
Master Customer Retention in 2023
January 1, 2023 • Pamela Hazelton
Retaining customers is the key to long-term ecommerce success. Here are pointers to increase your company's retention rate in 2023 and beyond.
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Customer Retention
Amid a Cash Crunch, OneBlade Retrenches
December 30, 2022 • Eric Bandholz
COO Charles Pyles implemented forced economizing when the company's sole investor couldn't inject additional funds. He shares his story in this week's "Ecommerce Conversations."
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Customer Retention
PetPlate Exec on Selling ‘Human-grade’ Dog Food
December 23, 2022 • Eric Bandholz
PetPlate makes and sells dog food via subscriptions, having launched in 2016. The company's in-house advertising exec describes acquisition tactics and more.
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Customer Retention
How to Turn Holiday Returns into Sales
December 11, 2022 • Pamela Hazelton
Consumers who seek to return holiday gifts are an opportunity for engagement, acquisition, and long-term revenue.
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Checkout Tactics
10 Last-minute Holiday Revenue Boosters
November 27, 2022 • Pamela Hazelton
Plenty of late-season marketing and selling tactics can boost holiday ecommerce revenue. Here are 10 of them.
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