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Email Marketing
Email Delivery, Explained
February 26, 2024 • Andrew Aversa
The best email offers are meaningless if recipients never see them. Here's how to ensure messages reach inboxes.
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Email Marketing
Secrets of Email Segmentation
January 17, 2024 • Andrew Aversa
Segmenting emails puts the right offers and messaging in front of the right people at the right time.
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Checkout Tactics
How I Restrict Coupon Abuse
December 18, 2023 • Andrew Aversa
Will widespread abuse of coupon codes prompt merchants to seek other types of promotions?