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Email Marketing
How to Re-engage Email Subscribers Right
February 3, 2025 • Vonnie Williams
Dormant subscribers are a reality for email marketers, but an active re-engagement strategy can minimize the loss.
Vonnie Williams is a freelance content and marketing strategist with nearly a decade of experience working in martech startups and B2B and B2C clients across ecommerce, retail, consumer goods, travel, and hospitality, including household brands such as DoorDash, Toast POS, and McCormick.
With expertise spanning content, email, SMS, customer retention, and brand strategy, Vonnie excels in crafting solutions that bridge the gap between strategy and execution for online merchants.
Vonnie holds a B.A. in Clinical Psychology from The College of New Jersey and an M.A. in Public Relations from Montclair State University.
Contact Vonnie on her website or via email or LinkedIn.
Dormant subscribers are a reality for email marketers, but an active re-engagement strategy can minimize the loss.
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