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Marketing & Advertising
Flash Sales without Brand Damage
May 19, 2025 • Vonnie Williams
The best flash sales build urgency that aligns with long-term goals, brand positioning, and channel constraints.
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Customer Retention
Why Your Loyalty Program Isn’t Working
April 30, 2025 • Vonnie Williams
Done well, loyalty programs focus on psychological impact and behavioral science — not discounts alone.
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Email & Text Marketing
Rethink Your Email Sunset Policy
April 16, 2025 • Vonnie Williams
A nuanced strategy for suppressing subscribers recognizes attribution is messy and engagement signals are fuzzy.
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Email & Text Marketing
Better ‘Welcome’ Emails for Ecommerce
April 1, 2025 • Vonnie Williams
Done well, welcome emails drive revenue and long-term customers.
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Content Marketing
Top Ecommerce Blogs Are More Than Blogs
March 26, 2025 • Vonnie Williams
The best blogs do more than drive traffic — they fuel other marketing campaigns.
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Social Media
Social Media Marketing beyond the Algorithm
March 3, 2025 • Vonnie Williams
It's easy to think one post will go viral, racking-up millions of views. But what happens next?
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Email & Text Marketing
How to Re-engage Email Subscribers Right
February 3, 2025 • Vonnie Williams
Dormant subscribers are a reality for email marketers, but an active re-engagement strategy can minimize the loss.