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Schools & Resources
Book Excerpt: ‘Buyer Personas: Insights into Customer Decisions’
October 1, 2024 • Jean Gazis
Organizations that listen and respond to buyers earn more business. A new book from Wiley urges marketers to lead that effort.
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Schools & Resources
Q&A: Joe Natoli, Author of ‘UX Team of One’
September 17, 2024 • Jean Gazis
Having spent 30 years as an ecommerce user-experience practitioner, Joe Natoli has a thought or two.
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Schools & Resources
11 Books on Jeff Bezos and the Rise of Amazon
September 2, 2024 • Jean Gazis
In just 30 years, Jeff Bezos's company upended entire industries. How did he do it?
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Schools & Resources
‘AI Snake Oil’ Sorts Promise from Hype
August 15, 2024 • Jean Gazis
A new book from Princeton University Press aims to separate reality from promotion and fear.
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Schools & Resources
New and Classic Books on Web Accessibility
August 1, 2024 • Jean Gazis
An accessible ecommerce site is good for sales and essential for legality. Here's our selection of eight new and timeless books on accessibility, UX, more.
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Schools & Resources
Top Books for Cross-Border Success
July 17, 2024 • Jean Gazis
Ecommerce connects global shoppers and affords merchants opportunities to sell across borders.
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Schools & Resources
10 New Ecommerce Books for Summer 2024
July 1, 2024 • Jean Gazis
This installment of our quarterly rundown includes fresh takes on economics and finance, AI, startups, marketing strategy, Amazon, and more.
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Schools & Resources
Get a Handle on AI with These 10 Books
June 16, 2024 • Jean Gazis
Artificial intelligence represents both opportunities and fear. Here are 10 respected books to help understand AI's promise and pitfalls for business and beyond.
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Content Marketing
Q&A: Joe Pulizzi, Content Entrepreneur
June 2, 2024 • Jean Gazis
Joe Pulizzi says authors no longer need traditional publishers to sell books. His latest title, "The Content Entrepreneur," is a collaboration among 33 content pros.
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Schools & Resources
Favorite Books of Ecommerce Pros Q2 2024
May 23, 2024 • Jean Gazis
We queried 30 founders, owners, marketers, and SEO specialists. Here's what they're reading.
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Schools & Resources
10 Leading Book Authors for Ecommerce and Marketing
April 28, 2024 • Jean Gazis
Our pick of expert authors with widespread appeal and real-world tactics.