Marcia Yudkin | Practical Ecommerce

Articles by: Marcia Yudkin

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Marcia Yudkin

Marcia Yudkin is founder of No-Hype Marketing Academy, which offers on-demand online courses on copywriting, marketing, and publicity. The author of 17 books, including Persuading People to Buy, Meatier Marketing Copy, and 6 Steps to Free Publicity, she has been a consultant for small-to-medium-sized companies and professional services firms since the early dot-com years.

Marcia divides her time between the island of Maui and the woods of Western Massachusetts.

Follow her "Marketing for Introverts" channel on YouTube.

Conversion
Shopper’s Journey: Lessons from a Gift Search

December 11, 2018 • Marcia Yudkin
Marketing & Advertising
16 Quick and Free Grammar and Usage Resources

November 11, 2018 • Marcia Yudkin
Marketing & Advertising
5 Ways to Land Your Company in the News

October 13, 2018 • Marcia Yudkin
Conversion
Product Descriptions: 17 Fresh Writing Angles

September 9, 2018 • Marcia Yudkin
Conversion
6 Misconceptions about Negative Reviews

August 8, 2018 • Marcia Yudkin
Conversion
7 Ways to Address Concerns of Online Shoppers

July 10, 2018 • Marcia Yudkin
Shipping & Fulfillment
How to (Clearly) Explain Shipping and Return Policies

June 13, 2018 • Marcia Yudkin
Marketing & Advertising
Overlooked Ways to Encourage Repeat Business

May 13, 2018 • Marcia Yudkin
Marketing & Advertising
7 Key Details to Enhance an Ecommerce Blog

April 12, 2018 • Marcia Yudkin
Conversion
Photo Captions (Greatly) Help Ecommerce Conversions

March 15, 2018 • Marcia Yudkin
Management & Finance
5 Writing Tools to Improve Grammar, Readability

February 19, 2018 • Marcia Yudkin
Management & Finance
Proofreading Pitfalls That Trip Up Even Watchful Wordsmiths

February 13, 2018 • Marcia Yudkin
Conversion
Use Your ‘About’ Page to Build Trust with First-time Visitors

January 16, 2018 • Marcia Yudkin
Conversion
4 Ways to Jazz-up Product Descriptions (without Hype)

December 5, 2017 • Marcia Yudkin
Marketing & Advertising
Seasonal Copy Perks Up Promotions and Triggers Purchases

November 6, 2017 • Marcia Yudkin
Conversion
Editing Bullet Points for Maximum Impact

October 11, 2017 • Marcia Yudkin
Conversion
How to Communicate Value in Product Descriptions

August 23, 2017 • Marcia Yudkin
Conversion
To Drive Conversions, Don’t Forget Clueless Shoppers

August 14, 2017 • Marcia Yudkin
Marketing & Advertising
Avoid Bland Wording for a Unique Company Personality

July 11, 2017 • Marcia Yudkin