Many ecommerce merchants publish a blog. But they don’t always assess its overall effectiveness. Has it boosted sales? Does it generate reader engagement?
In this post, I’ll review a strategy for... Read More »
“A picture is worth a thousand words.” Many of us conclude that pictures make words unnecessary. We believe images are so explicit and clear that they communicate fully on their... Read More »
If you never understood grammar in school, or if you learned English as a second or third language, you may be looking for a software tool to help. In this... Read More »
Shoppers are taken aback when they spot a typo on a website that seems to them obviously careless or ridiculous. In some instances, it’s not habitual sloppiness or lack of... Read More »
Scammers don’t go to the trouble of creating a company history with its values and original photos. Consumers know this — they are reassured by original content on your “About”... Read More »
According to Karon Thackston, author of Amazon Advantage: Product Listing Strategies to Boost Your Sales, successful ecommerce merchants avoid hype. Moreover, Amazon’s official terms of service for sellers forbid the... Read More »
A few years ago, I started to read a four-page flyer from the hip grocery chain Trader Joe’s and could not stop. I was astounded at its creativity. It promoted... Read More »
Most product descriptions include a section of bullet points — a succession of quick facts. It makes information easy for the eye and brain to scan. Shoppers either gaze down... Read More »
Not everyone shops for the least expensive products from the lowest-priced vendor. Even so, no one wants to waste money.
When you are not the bargain-basement option, it’s important to provide... Read More »
Whether you’re selling eyeglass frames or earphones, swimsuits or swing sets, you’ll inevitably have shoppers unaccustomed to buying them online — or buying them ever. Others are trying to buy... Read More »
One of the best ways to make sure that shoppers who find your company seek it out again is to establish a consistent and distinctive personality.
Just as people might be brash,... Read More »