Marcia Yudkin

Articles by: Marcia Yudkin

Marcia Yudkin is founder of No-Hype Marketing Academy, which offers on-demand online courses on copywriting, marketing, and publicity. The author of 17 books, including Persuading People to Buy, Meatier Marketing Copy, and 6 Steps to Free Publicity, she has been a consultant for small-to-medium-sized companies and professional services firms since the early dot-com years.

Marcia divides her time between the island of Maui and the woods of Western Massachusetts.

Follow her "Marketing for Introverts" channel on YouTube.

Email Marcia.

7 Key Details to Enhance an Ecommerce Blog

April 12, 2018 • Marcia Yudkin

Many ecommerce merchants publish a blog. But they don’t always assess its overall effectiveness. Has it boosted sales? Does it generate reader engagement? In this post, I’ll review a strategy for... Read More »
Photo Captions (Greatly) Help Ecommerce Conversions

March 15, 2018 • Marcia Yudkin

“A picture is worth a thousand words.” Many of us conclude that pictures make words unnecessary. We believe images are so explicit and clear that they communicate fully on their... Read More »
5 Writing Tools to Improve Grammar, Readability

February 19, 2018 • Marcia Yudkin

If you never understood grammar in school, or if you learned English as a second or third language, you may be looking for a software tool to help. In this... Read More »
Proofreading Pitfalls That Trip Up Even Watchful Wordsmiths

February 13, 2018 • Marcia Yudkin

Shoppers are taken aback when they spot a typo on a website that seems to them obviously careless or ridiculous. In some instances, it’s not habitual sloppiness or lack of... Read More »
Use Your ‘About’ Page to Build Trust with First-time Visitors

January 16, 2018 • Marcia Yudkin

Scammers don’t go to the trouble of creating a company history with its values and original photos. Consumers know this — they are reassured by original content on your “About”... Read More »
4 Ways to Jazz-up Product Descriptions (without Hype)

December 5, 2017 • Marcia Yudkin

According to Karon Thackston, author of Amazon Advantage: Product Listing Strategies to Boost Your Sales, successful ecommerce merchants avoid hype. Moreover, Amazon’s official terms of service for sellers forbid the... Read More »
Seasonal Copy Perks Up Promotions and Triggers Purchases

November 6, 2017 • Marcia Yudkin

A few years ago, I started to read a four-page flyer from the hip grocery chain Trader Joe’s and could not stop. I was astounded at its creativity. It promoted... Read More »
Editing Bullet Points for Maximum Impact

October 11, 2017 • Marcia Yudkin

Most product descriptions include a section of bullet points — a succession of quick facts. It makes information easy for the eye and brain to scan. Shoppers either gaze down... Read More »
How to Communicate Value in Product Descriptions

August 23, 2017 • Marcia Yudkin

Not everyone shops for the least expensive products from the lowest-priced vendor. Even so, no one wants to waste money. When you are not the bargain-basement option, it’s important to provide... Read More »
To Drive Conversions, Don’t Forget Clueless Shoppers

August 14, 2017 • Marcia Yudkin

Whether you’re selling eyeglass frames or earphones, swimsuits or swing sets, you’ll inevitably have shoppers unaccustomed to buying them online — or buying them ever. Others are trying to buy... Read More »
Avoid Bland Wording for a Unique Company Personality

July 11, 2017 • Marcia Yudkin

One of the best ways to make sure that shoppers who find your company seek it out again is to establish a consistent and distinctive personality. Just as people might be brash,... Read More »