Marcia Yudkin

Articles by: Marcia Yudkin

Marcia Yudkin is founder of No-Hype Marketing Academy, which offers on-demand online courses on copywriting, marketing, and publicity. The author of 17 books, including Persuading People to Buy, Meatier Marketing Copy, and 6 Steps to Free Publicity, she has been a consultant for small-to-medium-sized companies and professional services firms since the early dot-com years.

Marcia divides her time between the island of Maui and the woods of Western Massachusetts.

Follow her "Marketing for Introverts" channel on YouTube.

Email Marcia.

Conversion

Editing Bullet Points for Maximum Impact

October 11, 2017 • Marcia Yudkin

Most product descriptions include a section of bullet points — a succession of quick facts. It makes information easy for the eye and brain to scan. Shoppers either gaze down ... Read More »
Conversion

How to Communicate Value in Product Descriptions

August 23, 2017 • Marcia Yudkin

Not everyone shops for the least expensive products from the lowest-priced vendor. Even so, no one wants to waste money. When you are not the bargain-basement option, it’s important to provide ... Read More »
Conversion

To Drive Conversions, Don’t Forget Clueless Shoppers

August 14, 2017 • Marcia Yudkin

Whether you’re selling eyeglass frames or earphones, swimsuits or swing sets, you’ll inevitably have shoppers unaccustomed to buying them online — or buying them ever. Others are trying to buy ... Read More »
Marketing

Avoid Bland Wording for a Unique Company Personality

July 11, 2017 • Marcia Yudkin

One of the best ways to make sure that shoppers who find your company seek it out again is to establish a consistent and distinctive personality. Just as people might be brash, ... Read More »