Product Pages
A good product page provides the essential details to close sales — images, specs, descriptions, and pricing. Our Product Pages category addresses those details and more, offering product description composition tips, trust signals, and smartphone tactics.
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Product Pages
7 Product Detail Page Differentiators for 2015
April 6, 2015 • Armando Roggio
Product videos, user content, and customer service options are among the features that leading online retailers are using to differentiate product detail pages and, possibly, boost sales. Good product detail pages ...
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Product Pages
Inspiring Ecommerce Product Descriptions to Learn From
March 13, 2015 • Armando Roggio
Product descriptions are vital for ecommerce success. So when you see a great one take note, learn from it, and try to improve your own product detail pages. In a recent ...
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Product Pages
Look to Other Industries for Ecommerce Inspiration
February 8, 2015 • Pamela Hazelton
When it comes to increasing the average time visitors spend at your online store, as well as the money they spend, look for non-related industries for ideas and inspiration. They ...
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Product Pages
Drive Conversions with Supporting Product Content
January 22, 2015 • Pamela Hazelton
When it comes to ecommerce, not all sites are created equal. The successful ones listen to existing and potential customers, and provide the information necessary to make an educated decision. Supporting ...
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Product Pages
Increase Conversions for Shopping by Color, Size, Style
January 8, 2015 • Pamela Hazelton
Stores that sell products in various colors, sizes, or styles can benefit by offering navigational filtering when shoppers search or browse. This is most apparent for online retailers offering apparel ...
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Product Pages
Visitors’ Devices Affect Ecommerce Conversions
October 24, 2014 • Pamela Hazelton
Narrowing down the problem spots in an online store is not a simple task. While analytics shows us which pages and content performs better than others, we often miss the ...
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Product Pages
Drive Ecommerce Conversions with First-person Statements
October 6, 2014 • Pamela Hazelton
If you want more people to create accounts, subscribe to your mailing list, and actually complete the checkout process, you have to stop telling them what they should do, and ...
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Product Pages
5 Effective Ecommerce Product Pages
September 16, 2014 • Joe Robison
Product pages on ecommerce sites are a crucial step before visitors decide to buy, or not. Subtle design and user experience cues can entice shoppers to complete the purchase, or ...
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Product Pages
Recipe for Responsive Ecommerce Product Pages in 2014
June 12, 2014 • Armando Roggio
Responsive site designs adapt to the user’s device, resizing navigation and images to provide a better mobile user experience. A well done responsive design, particularly for product pages, may lead ...
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Product Pages
10 WordPress Ecommerce Plugins to Improve Product Pages
April 16, 2014 • Joe Robison
Your product pages are the core of your WordPress ecommerce site. This is where shoppers will decide to purchase or not. There is much financial incentive to optimize these pages ...
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Product Pages
5 Ways to Add Personality to Your Product Descriptions
August 28, 2013 • Jerry Jao
If you’re doing business online, chances are you know other companies selling similar, if not identical items. With that in mind, how can you differentiate your products from those of the ...
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Product Pages
3 Tips for Encouraging Product Reviews
October 15, 2012 • Armando Roggio
Online product reviews can be an influential form of marketing, with the potential to help merchants make more sales. Properly encouraging reviews includes making reviews obvious on a site, giving reviewers expert status and prestige, and making it very easy to review products. There i...
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Product Pages
6 Product Page Factors that Drive Sales
April 30, 2012 • Pablo Palatnik
Among the most underrated aspect of ecommerce websites are product pages. When consumers consider actual items to purchase, it's the product pages that determine if they want to buy from your website, or not. Product pages, in my view, are where the sales are really made. 6 Product Pa...
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Product Pages
10 Most Important Features of Ecommerce Product Pages
March 2, 2012 • Pablo Palatnik
Editor's Note: We welcome Pablo Palatnik as our newest contributor. He is director of search marketing and search engine optimization for Fortune3, a shopping cart company. Palatnik's articles will address strategies for improving ecommerce product pages. His first piece is below. In...
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Product Pages
Identifying Conversion Problems from the Product Page
February 21, 2012 • Pamela Hazelton
When vying to increase conversion rates, many storeowners mistakenly put primary focus on the checkout process. While a simplified checkout with ideal options — i.e. various payment and non-inflated shipping choices — will definitely help increase the percentage of visitors who complete...
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Product Pages
5 Simple Ways to Promote Multi-Item Orders
October 21, 2011 • Pamela Hazelton
Thanksgiving has nearly disappeared at many retail outlets, as companies push customers into holiday shopping even before Halloween candy has had a chance to be cleared from the shelves. Shoppers are quickly reminded that Christmas is less than 10 weeks away, and they’ll be combing on...
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Product Pages
SEO: Convert More Before Driving More
October 20, 2011 • Jill Kocher Brown
Many organic search marketers focus on increasing rankings and traffic to a site. What happens to that traffic once it hits the site, they assume, is someone else's problem. This is a wrong approach. Search marketing's ultimate goal isn't usually to drive more traffic; it's to convert m...
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Product Pages
Best Policy for Inventory Stock Status? Be Transparent
September 20, 2011 • Pamela Hazelton
Most customers can deal with miniscule shipping mistakes. The majority are forgiving when damaged shipments are quickly addressed or replaced, and most will even return shop if their issues are fixed expeditiously. But what if the order is never fulfilled due to lack of inventory? Las...
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Product Pages
10 Compelling Product Descriptions
April 1, 2011 • Armando Roggio
Product descriptions help to sell products. That's an obvious but sometimes overlooked reality. Too often, online merchants are happy to simply copy a manufacturer's product description and call it good. But since that merchant is probably not the only one just copying and pasting, t...
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Product Pages
Emphasize Key Details for Effective Product Descriptions; 5 Pointers
March 24, 2011 • Pamela Hazelton
When describing products and services, remember that consumers want to know why they need those items. Use bullet points and lists to present need-to-know information in an easy-to-read format. Furniture stores, for example, would use bullet points to display measurements, color and mat...
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Product Pages
How to Write Product Descriptions that Sell, Boost SEO Efforts
March 18, 2011 • Armando Roggio
Compelling, informative, and unique product descriptions can help your ecommerce business increase sales. Moreover, original product descriptions can help avoid Google's so-called "Farmer algorithm" penalty, which can affect retailers that copy product descriptions from competitors, or ...
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Product Pages
Volume Discounts: Choose the Right Words to Boost Sales
January 27, 2011 • Pamela Hazelton
Websites like Groupon, which allow people to “crowd purchase” products and services from local retailers, are becoming popular, mostly due to current economies. It makes sense for online stores selling items normally used in bulk to offer volume discounts, but what about specialty or hi...
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Product Pages
8 Last Minute Holiday-Sales Boosters
November 18, 2010 • Pamela Hazelton
I'll be honest. The key elements for increasing traffic and sales this holiday season should have been put in place by October 15th. That doesn't mean, however, that all hope is lost for those who've procrastinated or otherwise failed to implement seasonal changes. Whether you didn’t g...
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Product Pages
Conversion Tip: Put Facebook ‘Like’ on Product Detail Pages
September 2, 2010 • Charles Nicholls
Editor's Note: Charles Nicholls is an ecommerce conversion expert and the founder and chief technical officer of SeeWhy, a conversion and abandonment-recovery firm. The "Conversion Tip" below continues our series from Nicholls on his ideas to convert more ecommerce visitors to buyers. ...
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Product Pages
Eight Copywriting Rules for Increasing Conversion
July 22, 2010 • Pamela Hazelton
When merchants talk about ecommerce conversion, it usually centers on design, button placement and ease of checkout. The process, though, actually starts the second someone lands on any web page. This is why textual content is so important. Here are eight rules for using text on your e...
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Product Pages
The PEC Review: RateVoice Offers Product Reviews with Social Twist
March 3, 2010 • Armando Roggio
Adding product reviews to your ecommerce site will boost sales, drive additional traffic, and help you optimize your product catalog. In 2007, when PETCO added customer product reviews to its site, this purveyor of pet products enjoyed a 49 percent increase in sales conversions for its...
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Product Pages
Ecommerce Know-How: Writing Product Descriptions that Sell
May 13, 2009 • Armando Roggio
An ecommerce website, boiled down to its dry essence, is a virtual salesman at best and a slow-to-deliver electronic vending machine at worst. Consciously or not, online stores are conceived, designed, and created to sell products while making as little personal contact with a customer ...
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Product Pages
Product Pages: 6 Tips to Transform Them Into Sales Magnets
December 4, 2008 • Michael Stearns
Oftentimes a site owner will pour his heart into a home page. And this is rightly so. If a shopper isn't hooked on your home page, he or she will likely exit before taking a look at what you have to offer. But if you are an ecommerce site owner, save a little mojo for your product pag...
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Product Pages
Showcase Products Via Podcasts
July 1, 2006 • Pamela Hazelton
I’m addicted to the They Might Be Giants podcasts. I'm convinced they helped sell tickets for their latest tour by offering up free music, coupled with tour advertisements, in their weekly podcasts. I'll bet podcasting some of the tours' live performances also helped. But, can podcasti...
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Product Pages
Show Off Your Products
June 1, 2006 • Pamela Hazelton
I just got my email alert on the latest kitchen styles from IKEA. The site’s not the easiest to shop – mostly because you really have to know what you’re looking for – but it boasts a vast amount of interactive tools. People like me (I do an enormous amount of shopping online) love seei...
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