December 24, 2014 • Jerry Jao
The rise of sophisticated data and reporting tools is providing tremendous insights for merchants. Etailers can now measure customer sentiment and even predict shoppers’ behavior.
But while such tools are indeed... Read More »
November 18, 2014 • Jerry Jao
“Selfies” — photographs that people take of themselves — can be rich sources of data for ecommerce businesses. They can also help enhance the online shopping experience.
In this article, I’ll... Read More »
October 14, 2014 • Jerry Jao
Tracking the competition is something every e-tailer should do. In addition to helping you better understand your market and industry, tracking competitors can also assist you when generating ideas for... Read More »
September 10, 2014 • Jerry Jao
The use of Big Data by ecommerce companies is increasingly common. To stay competitive, many companies, especially larger ones, use extensive datasets to better understand their customers and provide services,... Read More »
Collecting data from customers requires sensitivity. While analyzing that data largely involves using calculations and algorithms to spot trends and generate insights, retailers that do it also need to be... Read More »
Online retailers are finding the “bricks-and-clicks” strategy to be an effective way to serve and engage shoppers. Perhaps that is why an increasing number of ecommerce merchants — Bonobos, Birchbox,... Read More »
Ecommerce companies now have access to data sources and tools to empower decision-making. This post explores some of the sources and tools, and the kinds of decisions you can derive... Read More »
The use of customer data can help you make smarter decisions that can improve your store, enhance the shopper experience, and increase conversions. When used incorrectly, however, data can waste... Read More »
One of the biggest mistakes that small ecommerce merchants make with data security is assuming that they’re too insignificant to be targeted by hackers. This simply isn’t true.
According to Verizon’s... Read More »
Email marketing remains crucial to most ecommerce companies. Attracting and retaining new subscribers is key to that effort.
Merchants no longer have to guess which subscription offers have the widest appeal.... Read More »
February 27, 2014 • Jerry Jao
Collecting data about shoppers is essential for ecommerce businesses. Demographic, social, and behavioral data provides insights to merchants for marketing campaigns, product improvements, and to offer better customer service.
However, when... Read More »
February 13, 2014 • Jerry Jao
Ecommerce businesses increasingly rely on cloud-based applications, such as hosted shopping carts, analytics platforms, cloud-based accounting, customer service tools, and more.
To operating smoothly, a merchant’s cloud-based apps should integrate with... Read More »
January 23, 2014 • Jerry Jao
Implementing an effective content marketing strategy can be a challenge. Coming up with ideas, developing content, and distributing it takes work. Many businesses feel that they don’t have the time... Read More »
Fatigue or lack of enthusiasm in the afternoon is a common problem for many office workers. Those of us running Internet businesses are especially susceptible because most of our activities... Read More »
December 26, 2013 • Jerry Jao
Sending all traffic to a generic landing page can be a mistake for ecommerce owners.
Remember that shoppers who found your store via paid search are different from those who clicked... Read More »
December 17, 2013 • Jerry Jao
Outsourcing non-core or seasonal tasks can allow you to focus on essential duties. It can also be a wise financial decision because hiring freelancers doesn’t come with full-time expenses such... Read More »
November 28, 2013 • Jerry Jao
Online consumers generate an avalanche of data. Product purchases; Facebook Likes and comments; Twitter follows; Pinterest pins; on-site searches; pages viewed; recommendations; clicks — consumers do it all, from different... Read More »
November 13, 2013 • Jerry Jao
Ecommerce owners and managers seek improved productivity. Whether you’re looking to scale your business faster, launch new features, or streamline your operations, here are five productivity tips that I practice... Read More »
October 29, 2013 • Jerry Jao
Being productive isn’t about the things you do. It’s about the things that you don’t do. By eliminating distracting tasks such as following people on social media or checking your... Read More »
Lack of time is common among business owners. Between sales, marketing, customer service, accounting, and everything else, it’s no surprise that many entrepreneurs feel overwhelmed.
The good news is there is... Read More »
If you’re doing business online, chances are you know other companies selling similar, if not identical items. With that in mind, how can you differentiate your products from those of the... Read More »
Fortunately for ecommerce businesses, many back-to-school shoppers this year will shop online. According to a recent PriceGrabber survey, when asked where they would shop for back-to-school items, respondents selected discount stores... Read More »
As a small business owner, I am always looking for channels to reach a new audience. One way to do this is... Read More »
In "8 Tools to Personalize your Ecommerce Site," I discussed methods to customize visitors' experiences on your website. In this article, I'll... Read More »
Personalizing an ecommerce site doesn’t have to be difficult or expensive. Often, it’s just about finding the right tool, implementing it on... Read More »
Order fulfillment is a critical part of the ecommerce customer experience. As ecommerce operators, we need to ensure that our customers are... Read More »
Many online merchants who use live chat on their stores have seen significant increases in sales.
This includes Bloom Nation, an online... Read More »
Large online retailers may have the technology, marketing budget, and resources to automatically generate personalized websites or to build sophisticated marketing campaigns,... Read More »
Developing loyal customers isn’t always expensive or difficult for businesses with small marketing budgets. It may sound cliché, but when it comes... Read More »
A personalized shopping experience can increase conversions. There are many sophisticated personalization platforms that help with this. But there are... Read More »