April 30, 2012 • Pablo Palatnik
Among the most underrated aspect of ecommerce websites are product pages. When consumers consider actual items to purchase, it's the product pages that determine if they want to buy from your website, or not. Product pages, in my view, are where the sales are really made. 6 Product Pa...
April 5, 2012 • Pablo Palatnik
Search engine optimization can be the difference between ecommerce businesses that thrive, and those that don't. Optimizing product pages for search engines is especially important. Below are eight pointers to make sure your product pages are properly optimized. 1. Place Keywords i...
March 2, 2012 • Pablo Palatnik
Editor's Note: We welcome Pablo Palatnik as our newest contributor. He is director of search marketing and search engine optimization for Fortune3, a shopping cart company. Palatnik's articles will address strategies for improving ecommerce product pages. His first piece is below. In...