Practical Ecommerce

10 WordPress Ecommerce Plugins to Improve Product Pages

Your product pages are the core of your WordPress ecommerce site. This is where shoppers will decide to purchase or not. There is much financial incentive to optimize these pages as perfectly as possible.

Here are 10 WordPress plugins to help your product pages.

Product Photo Plugins

WooView – 360° Product Viewer.  Show your products off from every angle with the WooView plugin for WooCommerce. This plugin is especially useful for clothing and accessory shops where the product details are crucial. The plugin is also mobile optimized.

WooView 600

WooView 360 Product Viewer

YITH WooCommerce Zoom Magnifier.  This plugin has high reviews on the official WordPress plugin repository. The WooCommerce official extension sells for $49, but this one is free. Shoppers expect high quality product images. They also want fast page loads, and fast browsing on your site. Instead of clicking on the image and waiting for the lightbox, they simply hover over your photo and see the zoomed-in version with this plugin.


YITH Zoom Magnifier

Instagram Product Photos for WooCommerce.  With the Instagram Product Photos plugin, you can combine user-generated content, social media, and product photos. The plugin allows you to pull in photos tagged by users on Instagram that you set up for your products. This way you can quickly and easily add photos to your products with limited extra work involved. This plugin would be more suited for lifestyle product companies than B-to-B or generic products.

Instagram Product Photos

Instagram Product Photos

Product Video Plugins

Responsive YouTube Video Tab for Jigoshop. Video helps sell a product. With this Jigoshop plugin, you’ll add a new tab next to the description and reviews that allows for adding a video to your product page. Instead of messing with the video embed code, you can simply paste the YouTube URL and you’re set.

Jigoshop Video

Responsive YouTube Video Tab for Jigoshop

WooCommerce HTML5 Video.  This video plugin for WooCommerce allows you to upload your own MP4 or Ogg videos, or embed YouTube videos. This works similar to the above Jigoshop plugin in that it adds a new video tab near your description. It does not replace the product image (although I would like to see that in future versions). This plugin is free from the WordPress plugin repository.

Woo HTML5 Video

WooCommcerce HTML5 Video

WooCommerce Video Links – Product Embedded Videos.  This WooCommerce plugin solves the above-mentioned problem of including videos where the product image is. This plugin beautifully adds an inline video on the product page from a variety of sources including Vimeo, YouTube, Screenr, and SoundCloud. You can optionally load the videos in a lightbox with some configuration.

WooCommerce Embedded Video

WooCommerce Video Links

Related Products Plugins

WP e-Commerce Related Products.  This plugin for WP e-Commerce allows you to include related products on your product pages. You can select the amount of related products, control how the products are related, and display or hide the product prices and images. It’s free in the WordPress plugin repository and has high ratings.

WP e-Commerce Related

WP e-Commerce Related Products

WooCommerce Product Recommendations.  WooCommerce comes with native related products functionality, but this plugin is a product recommendation engine with more power. It emulates Amazon style recommendations and allows you to select among four types of recommendations: purchase history, recent views, frequently purchased together, and the built in related products functionality. It comes with widgets to display recommended products in the sidebar as well.

Woo Recommendation

WooCommerce Product Recommendation

Wish List Plugins

YITH WooCommerce Wishlist.  If a visitor to your store is not ready to purchase, encourage that purchase another day. The WooCommerce Wishlist plugin allows shoppers to add your product to their wish lists in lieu of purchasing immediately.

YITH Wishlist

YITH Wishlist

Jigoshop Wish List.  This wish list plugin is one of the most popular from Jigoshop on CodeCanyon, with high reviews and many purchases. Customers can easily add and remove items to their personalized wish lists directly from each product page. Users can also share a unique link to the wish list with others, or keep the list private.

Jigoshop Wishlist

Jigoshop Wish List

Joe Robison

Joe Robison

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  1. Mike April 16, 2014 Reply

    Thanks for sharing, I didn’t know about that 360 degree product viewer. Very cool. I just published a long post about some of my favorite Woocommerce plugins on Medium last night as well and find Codecanyon an indispensable resource.

  2. Krish TechnoLabs April 17, 2014 Reply

    It’s difficult to beat WordPress in terms of simplicity of use and flexibility. I’ve learned big things about woo commerce as well.

  3. Tarun Rai January 17, 2015 Reply

    Very interesting list you put up here with a lot of variety on the type of plugins. We recently built up a plugin to improve user experience on the product page by making it more interactive.

    The Custom Product Boxes plugin allows customers to create their own bundled product from a simple user friendly interface. I think its a very essential plugin for users selling bundled products.

  4. elyas February 18, 2016 Reply

    thank you for your all content

  5. Johnny April 25, 2016 Reply

    Great plugins, i have to suggest a new one, the product price styler >>>

    very good for better marketing

  6. Vince July 27, 2016 Reply

    Hi Joe, and great suggestions! I’m looking for a stable Plugin that can be used to create additional tabs beside the description and review tabs.. I need something like Technical Specs tab and Downloads tab. Is there a Plugin that can let me make a few more tabs beside the description and reviews tabs?

  7. Paul Stainly September 5, 2016 Reply

    I have visited all the sites you have mentioned, all are good. I, on the behalf of my personal experience recommend you to check this link for free and premium WooCommerce plugins. Because these plugins have more features than others and are cheap in rate.

  8. Behnam November 28, 2016 Reply

    Could you suggest a plugin which can list all products or products of a certain category as a list, i.e. without image or just with small thumbnails?

    Regards, Behnam.

  9. Rob Gelhausen November 28, 2016 Reply

    Great List! I especially like the WP e-Commerce Related Products. We have launched a new Plugin that replaces the default keyword related product suggestions with a real time algorithmic sales based related products grid,

  10. Steve December 8, 2016 Reply

    The article is a bit outdated. There are better WooCommerce wishlist plugins, like this one for example