Your product pages are the core of your WordPress ecommerce site. This is where shoppers will decide to purchase or not. There is much financial incentive to optimize these pages as perfectly as possible.
Here are 10 WordPress plugins to help your product pages.
Product Photo Plugins
WooView – 360° Product Viewer. Show your products off from every angle with the WooView plugin for WooCommerce. This plugin is especially useful for clothing and accessory shops where the product details are crucial. The plugin is also mobile optimized.
YITH WooCommerce Zoom Magnifier. This plugin has high reviews on the official WordPress plugin repository. The WooCommerce official extension sells for $49, but this one is free. Shoppers expect high quality product images. They also want fast page loads, and fast browsing on your site. Instead of clicking on the image and waiting for the lightbox, they simply hover over your photo and see the zoomed-in version with this plugin.
Instagram Product Photos for WooCommerce. With the Instagram Product Photos plugin, you can combine user-generated content, social media, and product photos. The plugin allows you to pull in photos tagged by users on Instagram that you set up for your products. This way you can quickly and easily add photos to your products with limited extra work involved. This plugin would be more suited for lifestyle product companies than B-to-B or generic products.
Product Video Plugins
Responsive YouTube Video Tab for Jigoshop. Video helps sell a product. With this Jigoshop plugin, you’ll add a new tab next to the description and reviews that allows for adding a video to your product page. Instead of messing with the video embed code, you can simply paste the YouTube URL and you’re set.
WooCommerce HTML5 Video. This video plugin for WooCommerce allows you to upload your own MP4 or Ogg videos, or embed YouTube videos. This works similar to the above Jigoshop plugin in that it adds a new video tab near your description. It does not replace the product image (although I would like to see that in future versions). This plugin is free from the WordPress plugin repository.
WooCommerce Video Links – Product Embedded Videos. This WooCommerce plugin solves the above-mentioned problem of including videos where the product image is. This plugin beautifully adds an inline video on the product page from a variety of sources including Vimeo, YouTube, Screenr, and SoundCloud. You can optionally load the videos in a lightbox with some configuration.
Related Products Plugins
WP e-Commerce Related Products. This plugin for WP e-Commerce allows you to include related products on your product pages. You can select the amount of related products, control how the products are related, and display or hide the product prices and images. It’s free in the WordPress plugin repository and has high ratings.
WooCommerce Product Recommendations. WooCommerce comes with native related products functionality, but this plugin is a product recommendation engine with more power. It emulates Amazon style recommendations and allows you to select among four types of recommendations: purchase history, recent views, frequently purchased together, and the built in related products functionality. It comes with widgets to display recommended products in the sidebar as well.
Wish List Plugins
YITH WooCommerce Wishlist. If a visitor to your store is not ready to purchase, encourage that purchase another day. The WooCommerce Wishlist plugin allows shoppers to add your product to their wish lists in lieu of purchasing immediately.
Jigoshop Wish List. This wish list plugin is one of the most popular from Jigoshop on CodeCanyon, with high reviews and many purchases. Customers can easily add and remove items to their personalized wish lists directly from each product page. Users can also share a unique link to the wish list with others, or keep the list private.