Product Pages
-
Product Pages
Increase Apparel Conversions with These Sizing Tips
October 9, 2016 • Pamela Hazelton
Many women (and men) will tell you that buying clothes and shoes online is difficult, primarily because of sizing. Zappos does well with its “free shipping both ways” policy, but the ...
-
Product Pages
Before Advertising, Make Sure Pages Will Convert
June 22, 2016 • Pamela Hazelton
Visit an ecommerce group on Facebook or LinkedIn, and you’ll likely find one question asked repeatedly: “How do I use AdWords [or other advertising platform] more effectively, to get more ...
-
Product Pages
Value Propositions Increase Interest and Sales
June 7, 2016 • Pamela Hazelton
If an ecommerce storeowner were to focus on just one thing to increase sales, what should it be? While there are plenty of worthwhile features and policies, the store’s value proposition ...
-
Product Pages
How to ‘Manufacture’ Product Descriptions, for Ecommerce
May 9, 2016 • Armando Roggio
Thinking about ecommerce product descriptions like factory-built widgets manufactured to a set of specifications may help ecommerce business owners and managers overcome writer’s block and avoid publishing duplicate content. Writing product ...
-
Product Pages
Create Responsive Ecommerce Product Pages with Bootstrap
April 11, 2016 • Armando Roggio
The Bootstrap framework makes it easy to lay out responsive ecommerce product detail pages. Small business owners and even novice site designers can use Bootstrap to build a professional looking ...
-
Product Pages
How to Grow, Manage Customer Reviews
April 8, 2016 • Pamela Hazelton
A while back I addressed customer reviews and how they can help sell products. Amazon relies on customer reviews to sell everything from nail clippers to high-end appliances. Without ratings and reviews, it ...
-
Product Pages
4 Simple Product Page Layouts That Work
March 22, 2016 • Pamela Hazelton
I’ve written a great deal about design and functionality and the important role each plays in the usability of an online store. Usability is the driving force behind conversions. Even ...
-
Product Pages
3 Ways to Sell Products That Don’t Sell
March 8, 2016 • Pamela Hazelton
Most ecommerce sites have some products that are of great quality and do a good job, but don’t sell very well. The problem may be pricing, positioning, or presentation. Many storeowners ...
-
Product Pages
6 Tips to Improve Product Descriptions
February 22, 2016 • Pamela Hazelton
Images and video help sell products. Textual content, though, is of the utmost importance. Visitors need to understand exactly what you’re asking them to buy, and they need to be ...
-
Product Pages
9 Musts for a Competitive Edge in 2016, for Ecommerce
January 5, 2016 • Pamela Hazelton
It’s 2016. You can bet that hordes of new and existing online shoppers received a computer or smartphone for Christmas. New studies show that ecommerce will grow up to 20 percent ...
-
Product Pages
Mobile Product Page Design: The Inverted Pyramid
October 6, 2015 • Pamela Hazelton
Now that the holiday shopping season has started, make sure your mobile product pages are designed for conversion. While there is a time constraint, you may, nonetheless, want to look ...
-
Product Pages
3 Methods for Cross-selling on Product Pages
September 8, 2015 • Pamela Hazelton
Consumers want to find what they’re looking for quickly. They also want ideas or options should the product they select not exactly fit the bill. That’s why it is crucial to present options and alternate products in the best way for your target audience.
-
Product Pages
3 Ways to Personalize Products for the Shopper
August 24, 2015 • Pamela Hazelton
The Internet is full of conversion rate studies. Many ecommerce merchants use this data as an indication of how much their online stores should be converting and generating in revenue.
-
Product Pages
How to Use Bullet Points to Sell Products
August 5, 2015 • Pamela Hazelton
In our fast-paced world, everyone wants to get as much information as possible in the shortest amount of time. This rings especially true with product descriptions. While bullet points about products ...
-
Product Pages
How to Optimize Ecommerce Product Images for Faster Pages, High Conversion
July 6, 2015 • Armando Roggio
Ecommerce product photography must convey an item’s value and functionality while inspiring shoppers to buy. Whenever possible, product images should also be lean and fast loading.
-
Product Pages
How to Boost Sales on Gift-giving Pages
May 7, 2015 • Pamela Hazelton
During the holidays, specialty stores often see boosts in traffic as people hunt for both common and unique gifts. Most other stores put a great deal of focus on the ...
-
Product Pages
Optimizing Price for Products with Attributes, Options
April 21, 2015 • Pamela Hazelton
Many products sold online come in different colors, sizes, and flavors. When it comes to displaying such items to shoppers, it is important to make clear the options as well ...
-
Product Pages
7 Product Detail Page Differentiators for 2015
April 6, 2015 • Armando Roggio
Product videos, user content, and customer service options are among the features that leading online retailers are using to differentiate product detail pages and, possibly, boost sales. Good product detail pages ...
-
Product Pages
Inspiring Ecommerce Product Descriptions to Learn From
March 13, 2015 • Armando Roggio
Product descriptions are vital for ecommerce success. So when you see a great one take note, learn from it, and try to improve your own product detail pages. In a recent ...
-
Product Pages
Look to Other Industries for Ecommerce Inspiration
February 8, 2015 • Pamela Hazelton
When it comes to increasing the average time visitors spend at your online store, as well as the money they spend, look for non-related industries for ideas and inspiration. They ...
-
Product Pages
Drive Conversions with Supporting Product Content
January 22, 2015 • Pamela Hazelton
When it comes to ecommerce, not all sites are created equal. The successful ones listen to existing and potential customers, and provide the information necessary to make an educated decision. Supporting ...
-
Product Pages
Increase Conversions for Shopping by Color, Size, Style
January 8, 2015 • Pamela Hazelton
Stores that sell products in various colors, sizes, or styles can benefit by offering navigational filtering when shoppers search or browse. This is most apparent for online retailers offering apparel ...
-
Product Pages
Drive Ecommerce Conversions with First-person Statements
October 6, 2014 • Pamela Hazelton
If you want more people to create accounts, subscribe to your mailing list, and actually complete the checkout process, you have to stop telling them what they should do, and ...
-
Product Pages
5 Effective Ecommerce Product Pages
September 16, 2014 • Joe Robison
Product pages on ecommerce sites are a crucial step before visitors decide to buy, or not. Subtle design and user experience cues can entice shoppers to complete the purchase, or ...
-
Product Pages
Recipe for Responsive Ecommerce Product Pages in 2014
June 12, 2014 • Armando Roggio
Responsive site designs adapt to the user’s device, resizing navigation and images to provide a better mobile user experience. A well done responsive design, particularly for product pages, may lead ...
-
Product Pages
10 WordPress Ecommerce Plugins to Improve Product Pages
April 16, 2014 • Joe Robison
Your product pages are the core of your WordPress ecommerce site. This is where shoppers will decide to purchase or not. There is much financial incentive to optimize these pages ...
-
Product Pages
5 Ways to Add Personality to Your Product Descriptions
August 28, 2013 • Jerry Jao
If you’re doing business online, chances are you know other companies selling similar, if not identical items. With that in mind, how can you differentiate your products from those of the ...
-
Product Pages
6 Product Page Factors that Drive Sales
April 30, 2012 • Pablo Palatnik
Among the most underrated aspect of ecommerce websites are product pages. When consumers consider actual items to purchase, it's the product pages that determine if they want to buy from your website, or not. Product pages, in my view, are where the sales are really made. 6 Product Pa...
-
Product Pages
10 Most Important Features of Ecommerce Product Pages
March 2, 2012 • Pablo Palatnik
Editor's Note: We welcome Pablo Palatnik as our newest contributor. He is director of search marketing and search engine optimization for Fortune3, a shopping cart company. Palatnik's articles will address strategies for improving ecommerce product pages. His first piece is below. In...
-
Product Pages
Identifying Conversion Problems from the Product Page
February 21, 2012 • Pamela Hazelton
When vying to increase conversion rates, many storeowners mistakenly put primary focus on the checkout process. While a simplified checkout with ideal options — i.e. various payment and non-inflated shipping choices — will definitely help increase the percentage of visitors who complete...
6 Accessibility Basics Cause 97% of Errors
5 Predictions for the 2022 Holiday Shopping Season...
6 Email Triggers for Max Conversions
Ecommerce Profitability Revisited
Charts: Walmart's Ecommerce Sales, Outlook
Lessons from Shopify 2.0 Upgrade, New Theme
Expanding Internationally and Optimizing the Customer Experience
Stop Promo Abuse and Increase Revenue
How Retailers Use Marketplaces in 2022
