Product Pages
A good product page provides the essential details to close sales — images, specs, descriptions, and pricing. Our Product Pages category addresses those details and more, offering product description composition tips, trust signals, and smartphone tactics.
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Product Pages
Careless Product Descriptions Can Cost Big Money
October 23, 2017 • Pamela Hazelton
When it comes to describing the products you sell, it pays to use the right words — not just the best trigger words that encourage purchases, but also the proper ...
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Product Pages
8 Ways to Supercharge Calls to Action, for Ecommerce
October 6, 2017 • Pamela Hazelton
A primary call to action is essential on product and landing pages. It’s easy for add-to-cart buttons to get overshadowed by other necessary options, such as adding an item to ...
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Product Pages
5 Must-haves for 2017 Holiday Sales
September 21, 2017 • Pamela Hazelton
The 2017 holiday shopping season is around the corner. Selecting products and deals to spotlight — beginning November 1 — is key for most online businesses. Grabbing the attention of ...
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Product Pages
4 Ways to Explain How Products Solve Problems
September 7, 2017 • Pamela Hazelton
The most successful companies make or distribute products and services that solve common problems. The smartphone, for example, solves many problems, such as not being able to check email while ...
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Product Pages
How to Communicate Value in Product Descriptions
August 23, 2017 • Marcia Yudkin
Not everyone shops for the least expensive products from the lowest-priced vendor. Even so, no one wants to waste money. When you are not the bargain-basement option, it’s important to provide ...
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Product Pages
Optimize These 12 Types of Conversions for Ecommerce Success
August 8, 2017 • Pamela Hazelton
There are many types of “conversions” on ecommerce sites. Certainly a purchase is a conversion. But there are also newsletter signups, account creations, social shares, and other actions that indicate visitors’
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Product Pages
10 Tips for Better Product Category Pages in 2017
June 27, 2017 • Armando Roggio
Product category pages play an important role in an online shopper’s journey, acting as a hub for filtering products on the path toward making a purchase. A well-made product category page ...
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Product Pages
Need More Conversions? Review Your Calls to Action
June 21, 2017 • Pamela Hazelton
I’ve said many times that store pages need a definitive call to action. I fear, though, that I’ve been remiss in explaining what a CTA is and the importance of ...
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Product Pages
9 Tips to Build the Best Product Images
May 25, 2017 • Armando Roggio
The product detail page on an ecommerce site is where a shopper usually decides to buy. And when the shopper is about to make the decision, there are few things ...
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Product Pages
How to Sell High-priced (and High-quality) Products
March 6, 2017 • Pamela Hazelton
In the 1950s, most products were built to last. Companies knew that manufacturing long-lasting products would spread word-of-mouth referrals, which meant sales. The focus was on the lifespan of a ...
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Product Pages
Generate Product Descriptions with Natural Language Software
January 20, 2017 • Armando Roggio
Software solution providers are using templates and product data, such as brand name, price, and specifications, to automatically generate thousands of ecommerce product descriptions in practically no time. Ecommerce product descriptions ...
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Product Pages
5 Tweaks to Key Products to Spur Holiday Sales
November 23, 2016 • Pamela Hazelton
It’s time. By Thanksgiving Day, online shopping will kick into high gear. And Cyber Monday may be your store’s biggest revenue day of the year. While time has run out for ...
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Product Pages
Increase Apparel Conversions with These Sizing Tips
October 9, 2016 • Pamela Hazelton
Many women (and men) will tell you that buying clothes and shoes online is difficult, primarily because of sizing. Zappos does well with its “free shipping both ways” policy, but the ...
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Product Pages
Before Advertising, Make Sure Pages Will Convert
June 22, 2016 • Pamela Hazelton
Visit an ecommerce group on Facebook or LinkedIn, and you’ll likely find one question asked repeatedly: “How do I use AdWords [or other advertising platform] more effectively, to get more ...
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Product Pages
Value Propositions Increase Interest and Sales
June 7, 2016 • Pamela Hazelton
If an ecommerce storeowner were to focus on just one thing to increase sales, what should it be? While there are plenty of worthwhile features and policies, the store’s value proposition ...
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Product Pages
How to ‘Manufacture’ Product Descriptions, for Ecommerce
May 9, 2016 • Armando Roggio
Thinking about ecommerce product descriptions like factory-built widgets manufactured to a set of specifications may help ecommerce business owners and managers overcome writer’s block and avoid publishing duplicate content. Writing product ...
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Product Pages
Create Responsive Ecommerce Product Pages with Bootstrap
April 11, 2016 • Armando Roggio
The Bootstrap framework makes it easy to lay out responsive ecommerce product detail pages. Small business owners and even novice site designers can use Bootstrap to build a professional looking ...
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Product Pages
How to Grow, Manage Customer Reviews
April 8, 2016 • Pamela Hazelton
A while back I addressed customer reviews and how they can help sell products. Amazon relies on customer reviews to sell everything from nail clippers to high-end appliances. Without ratings and reviews, it ...
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Product Pages
4 Simple Product Page Layouts That Work
March 22, 2016 • Pamela Hazelton
I’ve written a great deal about design and functionality and the important role each plays in the usability of an online store. Usability is the driving force behind conversions. Even ...
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Product Pages
3 Ways to Sell Products That Don’t Sell
March 8, 2016 • Pamela Hazelton
Most ecommerce sites have some products that are of great quality and do a good job, but don’t sell very well. The problem may be pricing, positioning, or presentation. Many storeowners ...
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Product Pages
6 Tips to Improve Product Descriptions
February 22, 2016 • Pamela Hazelton
Images and video help sell products. Textual content, though, is of the utmost importance. Visitors need to understand exactly what you’re asking them to buy, and they need to be ...
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Product Pages
9 Musts for a Competitive Edge in 2016, for Ecommerce
January 5, 2016 • Pamela Hazelton
It’s 2016. You can bet that hordes of new and existing online shoppers received a computer or smartphone for Christmas. New studies show that ecommerce will grow up to 20 percent ...
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Product Pages
7 Tweaks to Increase Holiday Shopping Conversions
November 9, 2015 • Pamela Hazelton
Ready or not, the holiday shopping season is upon us. To be competitive, online storeowners should take necessary steps to bring shoppers into their sites, and then convert those shoppers ...
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Product Pages
Mobile Product Page Design: The Inverted Pyramid
October 6, 2015 • Pamela Hazelton
Now that the holiday shopping season has started, make sure your mobile product pages are designed for conversion. While there is a time constraint, you may, nonetheless, want to look ...
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Product Pages
3 Methods for Cross-selling on Product Pages
September 8, 2015 • Pamela Hazelton
Consumers want to find what they’re looking for quickly. They also want ideas or options should the product they select not exactly fit the bill. That’s why it is crucial to present options and alternate products in the best way for your target audience.
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Product Pages
3 Ways to Personalize Products for the Shopper
August 24, 2015 • Pamela Hazelton
The Internet is full of conversion rate studies. Many ecommerce merchants use this data as an indication of how much their online stores should be converting and generating in revenue.
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Product Pages
How to Use Bullet Points to Sell Products
August 5, 2015 • Pamela Hazelton
In our fast-paced world, everyone wants to get as much information as possible in the shortest amount of time. This rings especially true with product descriptions. While bullet points about products ...
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Product Pages
How to Optimize Ecommerce Product Images for Faster Pages, High Conversion
July 6, 2015 • Armando Roggio
Ecommerce product photography must convey an item’s value and functionality while inspiring shoppers to buy. Whenever possible, product images should also be lean and fast loading.
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Product Pages
How to Boost Sales on Gift-giving Pages
May 7, 2015 • Pamela Hazelton
During the holidays, specialty stores often see boosts in traffic as people hunt for both common and unique gifts. Most other stores put a great deal of focus on the ...
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Product Pages
Optimizing Price for Products with Attributes, Options
April 21, 2015 • Pamela Hazelton
Many products sold online come in different colors, sizes, and flavors. When it comes to displaying such items to shoppers, it is important to make clear the options as well ...
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