Kaleena Stroud

Articles by: Kaleena Stroud

Kaleena Stroud

Kaleena Stroud is a freelance ecommerce copywriter in Barcelona, Spain.

Originally from California, Kaleena has worked for leading health and lifestyle companies such as YOGABODY and Dermstore. She has also contributed to Copyhackers and is expert on high-converting copy for ads, emails, and sales and product pages.

Kaleena holds a B.A. in English from California State University Long Beach. Contact her via email or on LinkedIn.

Marketing & Advertising
How Brands Succeed on Reddit

November 2, 2021 • Kaleena Stroud

Social platforms are key marketing channels for ecommerce sellers. Among those channels is Reddit, which is chock-full of reviews that attract shoppers. I addressed last month the benefits of Reddit to online sellers.
Marketing & Advertising
5 Ways Reddit Helps an Ecommerce Brand

September 27, 2021 • Kaleena Stroud

Reddit is among the most visited sites worldwide. I addressed Reddit and Quora last month, explaining the dos and don'ts for marketers. Reddit has a strict no-self-promotion policy. Still, it offers a venue to further a brand and establish expertise.
Marketing & Advertising
Quora and Reddit: Dos and Don’ts for Ecommerce Marketers

August 29, 2021 • Kaleena Stroud

Quora and Reddit provide opportunities for merchants to engage with prospects while demonstrating expertise. I'll offer tips for using both platforms in this post.
Content Marketing
4 Favorite Blogs from Ecommerce Companies

July 27, 2021 • Kaleena Stroud

Publishing a blog on an ecommerce site builds community, creates trust, and gives consumers a reason to return. Sales would likely follow. But online merchants with long-term, quality blogs are rare. What follows are four of my favorites.
Conversion
Need Better Product Descriptions? Address Emotion, Logic

June 29, 2021 • Kaleena Stroud

Product descriptions drive conversions. Neuroscience confirms that people buy with emotion and justify the purchase with logic. So shoppers need to know the benefits to make an emotional decision and the features for a logical one. Let's look at examples.
Marketing & Advertising
How to Supercharge an Instagram Bio

May 27, 2021 • Kaleena Stroud

I've addressed Instagram captions and advanced selling strategies. I have not addressed Instagram bios, however. Many companies use bios to simply state what they offer. But an Instagram bio can be much more.
Marketing & Advertising
8 TikTok Ideas for Engagement

April 27, 2021 • Kaleena Stroud

In "11 TikTok Video Ideas for Merchants," I offered options to promote products. But there are other ways to attract and engage prospects on TikTok. Here are eight TikTok engagement ideas for all types of businesses.
Marketing & Advertising
4 Ways to Drive Product Sales from TikTok

March 28, 2021 • Kaleena Stroud

Social commerce is growing. Facebook tools include Shops, Checkout, Commerce Manager, and Live Shopping. Instagram has those options and more. TikTok is the newest craze. Posting engaging videos to that platform can drive traffic to a website. But can it generate customers, too?
Marketing & Advertising
11 TikTok Video Ideas for Merchants

February 28, 2021 • Kaleena Stroud

You’ve downloaded TikTok and browsed the videos. Now you’re wondering what content to create for your ecommerce business. There are many types of videos to attract leads without dancing on camera. Here are 11 ideas for all types of merchants.
Marketing & Advertising
Using TikTok for Ecommerce Marketing

January 28, 2021 • Kaleena Stroud

TikTok is a relative newcomer to the social media world, having launched as A.me in 2016 in Beijing, China. Once viewed as a passing phase, TikTok now has more than 200 million downloads in the U.S. and 2 billion worldwide. It's among the most downloaded apps in Google Play and the Apple App Store.
Social Media
Is Longer Copy Better for Social Media Ads?

November 29, 2020 • Kaleena Stroud

I’ve addressed the importance of copywriting for Facebook and Instagram ads. Many marketers default to short copy — a few sentences, max — thinking that their audience will not read more. But that is not accurate, in my experience.
Social Media
Optimize Facebook Ads with Better Images and Copy

October 28, 2020 • Kaleena Stroud

Despite the chatter around its dwindling reach, Facebook remains hugely popular. It has twice the number of users than Instagram, for example, according to Sprout Social. But gaining users’ attention on Facebook via advertising can be difficult.
Marketing & Advertising
9 Pointers for High-converting Instagram Ads

September 27, 2020 • Kaleena Stroud

Instagram ads appear in users' feeds. The ads look like a regular post but with a sponsored label and a colored call-to-action button. What follows are nine tips for high-converting Instagram ads.
Marketing & Advertising
Using Instagram Video for Ecommerce

August 30, 2020 • Kaleena Stroud

Since it launched Stories in 2016 and TV in June 2018, Instagram has positioned itself as a destination for consuming videos. Instagram's "Reels," which mimics TikTok, follows that trend. In this post, I'll address options for posting videos on Instagram to drive awareness and sales for your ecommerce company.
Marketing & Advertising
8 Ways to Drive Product Sales on Instagram

July 29, 2020 • Kaleena Stroud

More than 130 million users tap on an Instagram shopping post at least monthly. That activity, combined with new shopping features, confirms that Instagram is quickly turning into one of the largest mobile shopping platforms. In this post, I'll review the top avenues for getting your products in front of an Instagram audience.
Marketing & Advertising
Advanced Strategies for Selling on Instagram

June 28, 2020 • Kaleena Stroud

Last month I addressed content ideas to maximize an Instagram feed to attract followers. In this post, I'll discuss strategies to optimize Instagram posts to retain and engage an audience of potential buyers.
Marketing & Advertising
Writing Instagram Captions to Drive Sales

May 31, 2020 • Kaleena Stroud

Instagram is a hotspot for building an audience and selling products. Each image caption allows up to 2,200 characters, or roughly 300 words. In this article, I'll discuss posts and captions that drive sales on Instagram.
Marketing & Advertising
A Pinterest Strategy for Growing an Ecommerce Brand

April 28, 2020 • Kaleena Stroud

Pinterest users are primed and ready for purchasing. Getting more content in front of them will increase product visibility, referral traffic, and loyalty. It takes a careful strategy, however, which is what I'll address in this post.
Marketing & Advertising
Optimizing Pinterest Titles and Descriptions for Clicks, Leads

March 31, 2020 • Kaleena Stroud

Too often, ecommerce companies consider Pinterest only as social media. But Pinterest is primarily a discovery engine with visual search. It has more in common with Google than, say, Instagram.