Analytics & Data
Our coverage of analytics recognizes that data drives ecommerce but collecting that data and interpreting it can be confusing. Our huge library of Google Analytics articles ranges from basic setup to the sophisticated interpretation of on-site activity of visitors and customers. We also analyze data security, blockchain topics, and ancillary tools such as Google Tag Manager and Google Data Studio.
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Analytics & Data
Looking at Location in Google Analytics
June 27, 2011 • Armando Roggio
Understanding your customers — including their preferences and opinions — is an important part of ecommerce marketing. One helpful indicator of customer behavior is location, because where one lives can ...
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Analytics & Data
11 Mobile Apps to Measure Your Online Success
June 8, 2011 • Sig Ueland
Tracking your business's online performance is a necessity. But doing so chained to your desktop computer is not. Whether you’re out on a meeting or away on a summer vacation, with mobile apps you have the ability to check online statistics on the go. Here is a list of mobile apps for ...
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Analytics & Data
Transitioning to the New Google Analytics
June 8, 2011 • Michael Stearns
In May 2011, Google launched a new version of Analytics. This new version 5 is good news for power users, as it makes many of the advanced features Google has been developing over the past few years more accessible. If you still feel a bit overwhelmed with the range of options that Goog...
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Analytics & Data
The PEC Review: Website Grader, for Benchmarking Your Ecommerce Site
October 18, 2010 • Armando Roggio
A successful ecommerce business is an dynamic blend of products, pricing, operations management, customer service, marketing, and web technology. And an ecommerce entrepreneur or manager must monitor each and every ...
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Analytics & Data
Performance Metrics for Ecommerce, Part Three
September 20, 2010 • Armando Roggio
Social marketing has emerged as one of the best ways to connect with consumers online. And tracking how well your business's social media marketing is performing has become a vital measurement of ecommerce marketing measurement. Yet with so many metrics and statistics to follow, it can...
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Analytics & Data
Performance Metrics for Ecommerce, Part Two
September 10, 2010 • Armando Roggio
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Analytics & Data
Performance Metrics for Ecommerce, Part One
September 8, 2010 • Armando Roggio
Performance metrics can help ecommerce businesses measure progress and assess financial and marketing health. But with so much data available from tools like Google Analytics, it can be hard to know what to measure or even what those measurements mean. With this in mind, I put together...
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Analytics & Data
The PEC Review: WooRank Website Analysis Tool
June 14, 2010 • Armando Roggio
Search engine optimization (SEO) is changing. As search engines like Google, Bing, and Ask seek to provide better, more relevant, personalized, and, perhaps, even real-time results to search queries, so-called traditional SEO tactics may not work as expected. What's more, since search ...
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Analytics & Data
The Metrics for Video Success
March 9, 2010 • Armando Roggio
Many online stores have begun to include product videos aimed at boosting sales conversions, reducing shopping cart abandonment, and lowering product return rates. But not all product-related videos are the same, and merchants will need some metrics for measuring which videos are, in fa...
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Analytics & Data
The PeC Review: ClearSaleing Ties Profit to Marketing Tactics
October 9, 2009 • Armando Roggio
Ecommerce marketers want to generate the greatest possible revenue from every promotional dollar invested. But tracking or measuring exactly how each ad, each promotion, or each press release affects shoppers can be allusive. ClearSaleing provides a platform that helps companies accura...
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Analytics & Data
Ecommerce Know-How: Avoid The Last Click Effect
October 2, 2009 • Armando Roggio
As ecommerce marketers strive to get the best return for every dollar they invest, there is a danger that they will fall prey to the last click effect, attributing all of a campaign's success to just the last interaction a customer has before arriving on site or making a purchase. The ...
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Analytics & Data
PeC Review: Clicky Web Analytics
August 12, 2009 • Armando Roggio
Web analytics newcomer Clicky offers real-time site data, Twitter activity, and custom data tracking for a nominal monthly fee, making it an attractive choice for some ecommerce businesses. Web analytics have become the definitive means of measuring marketing campaigns and search engin...
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Analytics & Data
Measuring SEO Success: Challenging, but Necessary
July 21, 2009 • Jill Kocher Brown
Measuring the increased traffic and sales from a search-engine-optimization initiative is among the most challenging issues site owners face. Frequently, when I’m starting a new SEO program with a client, the seemingly simple question of “What’s your goal?” is met with a pause. It’s not...
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Analytics & Data
The PeC Review: Woopra Promises Real-Time Web Analytics and Behavior Tracking
May 7, 2009 • Armando Roggio
Woopra is an innovative web analytics suite that promises to vastly improve the information that website owners can collect and monitor. As customers return to your store, Woopra begins to track behavioral profiles, allowing online merchants to monitor individual customer behavior o...
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Analytics & Data
Ecommerce Know-How: Four Ways to Measure Print Advertising Effectiveness
April 28, 2009 • Armando Roggio
Print advertising is a waning media vehicle. It has become less effective in the post-interruption era. However, in spite of this decline, printed display advertising and classifieds can still provide a solid return on investment (ROI) for some ecommerce merchants willing and able to me...
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Analytics & Data
Ecommerce Know-how: Setting SMART Goals and Measuring Success
April 8, 2009 • Armando Roggio
To really get the most from web measurements, online business owners need a clear understanding of exactly what they want to accomplish and how they will measure those accomplishments. No matter how objective the reporting of analytics software, the meaning divined from its numbers and...
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Analytics & Data
How to Track Ad Results Using Google Analytics
January 8, 2008 • John Henson
If you're paying for any kind of advertising — for example, Google AdWords, banner ads, or e-mail marketing — it's important to know what's working and what's not. Fortunately, analytics programs have built in ad tracking capabilities. I'll describe how you can track your ads with Google Analytics.
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Analytics & Data
Email: Confidentiality Required
August 1, 2006 • Pamela Hazelton
I get thousands of emails each day. A good majority are spam, and I use Cloudmark (the best system I’ve found) for filtering them. Being in business, however, I still have to take the time to scan them all, making sure I’m not missing an initial request for work from someone who may hav...
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Analytics & Data
Web Analytics: Understanding Visitor Behavior
January 1, 2006 • Brian Getting
In the beginning, there were “hit counters”. Occasionally you will still see one at the bottom of a website, prominently displaying the number of hits over a given time frame. There was a time when the success of a website was gauged solely on this number, with a site that received many...
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Analytics & Data
Google Analytics Draws Industry Reaction
January 1, 2006 • Brian Getting
On November 14, 2005, Google announced its free, hosted web analytics service. Based on the Urchin analytics platform, which Google acquired earlier in the year, the service boasts website analysis tools aimed at executives, marketers, and webmasters. According to a Google press release,...
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Analytics & Data
Collecting and Using Data from Your Website Visitors
July 1, 1998 • Dr. Ralph F. Wilson
To succeed, a small business website must be a carefully targeted, wisely designed, pay-its-own-way tool which adds to the bottom line. To achieve this you need to ask: What is the purpose of our Web site?