Practical Ecommerce

14 Alternatives to Google Analytics

Analytics platforms are essential for merchants to glean insight into what drives their traffic. Google Analytics is the popular choice, but there are many other analytics tools available.

Here is a list of analytics tools to help you collect and measure your customer data. Some of these applications are general analytics programs, akin to Google Analytics, to quantify traffic. Other applications look at specific aspects of the customer and should be used in conjunction with a general analytics program.


Piwik website


Piwik is an open source, web analytics solution that’s self-hosted. It provides detailed reports on your website and its visitors, including the search engines and keywords they used, the language they speak, which pages they like, the files they download and more. Piwik offers real-time web analytics reports, historical comparisons, and geolocation data. Piwik also has mobile apps for iOS and Android. Price: Free.


KISSmetrics website


KISSmetrics is an analytics tool that focuses on tracking your visitors, their actions, and origins. With data tied to people, you can obtain the conversion rate from initial visit all the way to purchase, even if it takes six months and multiple visits. Get the conversion rate between any two events for your business. See your lifetime value, average revenue per user, and churn rates. KISSmetrics is all about helping you to optimize your conversion rate by discovering your most lucrative referral sources. Price: Plans start at $179 per month.


Clicky website


Clicky lets you see every visitor and every action she takes on your website, with the option to attach custom data to visitors, such as usernames or email addresses. In addition to standard per-page heatmaps, Clicky also lets you view heatmaps for individual visitor sessions. Set up alerts to be notified of conversions, campaign visitors, logged-in visitors, and more. Price: Free version available. Premium plans start at $9.99.


Woopra website


Woopra is another platform for measuring your customer with real-time analytics. With a profile for each user, track each user’s activity, including website, mobile app, email, help desk and live chat. Leverage data with customer segments that update in real-time. Build funnel reports and compare different customer segments to understand why leads don’t convert. Retention reports help to understand if users are engaged enough to keep coming back. Price: Plans start at $79.95 per month.

Open Web Analytics

Open Web Analytics website

Open Web Analytics.

Open Web Analytics (OWA) is an open source, web analytics program that you can use to track and analyze how people use your websites and applications. OWA was born out of the need for an open source framework that could be used to easily add web analytics features to web sites and applications. OWA includes a plugin to seamlessly integrate with WordPress and includes a number of WordPress specific features for tracking visitors. Price: Free.


FoxMetrics website


FoxMetrics is a real-time analytics platform to track actionable data that matters to your business. You can record events from any application that supports HTTP requests, such as your website, and mobile and desktop applications. Work with the data from within your dashboard, creating segments, funnels, ad-hoc reports, real-time drill downs, and more. As a compliment to its platform, FoxMetrics encourages the use of traditional page view analytics tools, such as Google Analytics. Price: Plans start at $20 per month.


ClickTale website


ClickTale provides you with on-demand session playbacks of individual customers. Understand how visitors experience your site with four different heatmaps: mouse move, click, attention, and scroll-reach. Get statistics for every page element in your heatmap. Receive in-form analytics to discover which fields are left blank and why visitors leave. Increase the conversion rate of your forms and funnels with session playback. Price: Contact for pricing.


Mint website


Mint is a self-hosted website analytics program. Break down visits, referrers, searches, pages, popular or recent content, and browser families. Check activity from the past day, week, month, and year. Reveal feed subscription patterns, ideal design dimensions, and more. Price: $30 one-time fee.


GoingUp! website


GoingUp! is a solution that combines website analytics and SEO tools. Get your traffic trend analysis, referring keywords, heat maps, recent visitor locations, inbound link monitoring, Google PageRank, and Alexa Rank tracking, all in one place. Price: Free.

Crazy Egg

Crazy Egg website

Crazy Egg.

Crazy Egg is a heatmaps-only analytics tool. To use Crazy Egg, place a small piece of JavaScript code on your site pages. Once the code is on your site, Crazy Egg tracks user behavior and creates reports that show you the clicks on the pages you’re tracking. Price: Plans start at $9 per month.


Mouseflow website


Mouseflow is a recording tool to capture all visitor mouse movements, clicks, scrolls, and keystrokes to understand the behavior of your customers. Use heatmaps and in-page analytics to quantify visitor behavior. Get average page size, rendering time, number of clicks, hover and click stats for site links, and more. Price: Free plan offers 100 recorded sessions. Paid plans start at $19 per month.


Chartbeat website


Chartbeat is a simple real-time tool to find out who’s on your website and what they’re doing. Chartbeat gives you engagement metrics, traffic breakdowns, and social network monitoring. Chartbeat also offers an advanced platform for heavy content sites with larger editorial teams. Price: Plans start at $9.95 per month.


GoSquared website


GoSquared is focused on providing real-time customer analytics in an elegant, functional and intuitive design. GoSquared believes businesses will connect with more customers in more meaningful ways if they can easily access and take action on their data. Get one-click access to trends data and instant insight into ecommerce performance. Price: Plans start at $18 per month.

Moz Analytics

Moz Analytics website


Moz Analytics is a tool to measure your search, social, brand, and content marketing. Moz Analytics tracks the performance of all your inbound marketing efforts on one platform, then shows you the relationships between your content, SEO, social activity, brand mentions, and inbound links. Moz doesn’t measure your traffic, so this is an analytics tool to use in conjunction with a general traffic application like Google Analytics. Price: $99 per month.

Sig Ueland

Sig Ueland

Bio   •   RSS Feed


Sign up for our email newsletter

  1. Roland Kenn October 27, 2014 Reply

    Thanks for the recommendations Sig, Google Analytics isn’t really keeping up with my business like it used to. Just installed KISSmetrics, lets see how that goes.

    I’m curious if you’ve had a chance to try Inspectlet:

    I’ve been following MouseFlow and Inspectlet closely for our project (SEEL) and found Inspectlet to work far better. Any thoughts on that?

    • Sig Ueland October 27, 2014 Reply

      Nice one, Roland! I’ll try the free plan. Thanks!

  2. Al Sefati October 27, 2014 Reply

    Thanks for the article. Some of the tools you mentioned above are not exactly Google Analytics replacement. They are more of an addon. For example Moz Analytics is a diagnostic tool that helps with SEO and content marketing. It doesn’t claim to replace Google Analytics in fact it connects to Google Analytics.

    Similar situation with KISSMetrics. To my understanding it connects to data Google Analytics provides but has better visual representation.

    Also I question their data mining methods. Google is really good at a data.

    I like this article though I just think it could use a better title. Thanks

  3. Sean Godier October 28, 2014 Reply

    Great list, Sig, but you forgot one: Spring Metrics. Shows you the important KPIs you need in visual form. Well worth the $49 a month.

  4. Peter November 12, 2014 Reply

    Hey, all. I just wanted to recommend something I’m working on.

    Here are the main features:
    – Conversion funnels – see where you don’t convert
    – Acqusition analytics – see which traffic sources work
    – Product performance – see conversion rates and metrics per individual product
    – People’s actions – see what people do on your website, click by click.

  5. Alex December 28, 2014 Reply

    You can make that 15, Sandatum Analytics:

    Not designed to work in addition to GA like a few you mentioned, but to replace it entirely…

  6. Adriana March 2, 2015 Reply

    Thanks for the overview. I would recommend Kissmetrics. I use it combined with the data of my Live Chat provider, Visitlead. The interesting events gets forwarded automatically to it so it’s great for creating good leads.

  7. Gina July 23, 2015 Reply

    If you have a large volume of exact keywords that you want to run a search on, Google Analytics will only allow you to run 1,000 at one time.

    Traffic Travis has just added the ability to run 10 of these searches for you when you add one set of data:

    So that’s 10,000 exact match keywords in one search. Just in case anyone’s interested. :)

  8. Drewski September 6, 2015 Reply

    It’s hard to completely drop Google Analytics if you’re an AdWords advertiser. GA is the only analytics package that has a direct connection to the AdWords database.

    One of the things you can do with GA tracking data is keep a copy of it and analyze it with a different utility. We use Angelfish Software for this:

  9. Derek Moore September 27, 2015 Reply

    Thanks for this article Sig – all your recommendations are fab. I’d suggest that you also mention Countly (honest disclaimer: where I work), an open source web analytics platform which has Javascript crash reporting, user profiles, segmentation, funnels and user flows. It’s possible to slice and dice custom events to get more detailed information about users. In short, I’d say if you want a complete web analytics with SSL encryption, geo tracking, complete API, clickpaths & flows, email stats, country reporting and more, Countly is just another open source alternative.

    You can access source code and documentatio from Github (, or get more information from Countly web page ( There is also paid options, but linking to that would be shameless..

    Thanks again.

  10. Aakash October 26, 2015 Reply

    Clicky is by far the best alternative to Analytics. It’s got quite a load of features, and the UI is very friendly too. I’ve just added my site.

    And the stats are almost quite accurate and resembles to that of Google Analytics. Thumbs up for Clicky!

  11. Rick August 31, 2016 Reply

    Mint looks great. I don’t need too much features for my Analytics data. The deciding factor for me is design and interface.

    Another one that looks great (depending on your preferences) is GoAccess. Found it at the self-hosted alternatives article from rosehosting and tried it out on my server. It really does look great if you like command-line interfaces.

    Anyway, nice article, Sig. Thanks for all the recommendations.

  12. Charles B. September 6, 2016 Reply

    Awesome post!

    I’m using Serpstat’s $20/mo plan and Moz tools. The problem with Moz is that they give small margin of error.