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    John Henson

    John Henson is Senior Web Analyst at LunaMetrics, a Google Analytics Authorized Consultant based in Pittsburgh, PA.

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    How to Track Ad Results Using Google Analytics

    January 8, 2008 •

    If you're paying for any kind of advertising -- for example, Google AdWords, banner ads, or e-mail marketing -- it's important to know what's working and what's not. Fortunately, analytics programs have built in ad tracking capabilities. I'll describe how you can track your ads with Google Analytics Read More »