Christopher Dobroth

Articles by: Christopher Dobroth

Christopher Dobroth

Christopher Dobroth is Senior Director eCommerce and Digital Marketing for Lighting Reimagined, a leading U.S.-based lighting retailer.

Chris is a seasoned ecommerce leader, having worked since 2006 in startup and enterprise environments in multiple industries — lighting, gaming, funeral products, furniture, office supplies, and more.

Chris holds a B.A. from Lake Forest College and advanced management and marketing certificates from the University of Liverpool and Cornell University.

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B2B
My Experience Selling B2B versus B2C

October 25, 2022 • Christopher Dobroth

Contributor Chris Dobroth is a seasoned ecommerce exec, having sold goods to both businesses and consumers. He shares his experiences in this quick-read post.
Business
No Ecommerce Company Is an Island

July 28, 2022 • Christopher Dobroth

Trusted partnerships with affiliates, vendors, and more make or break an ecommerce business. That's according to Chris Dobroth, a longtime merchant.
Inventory
Supply Chain Bottlenecks from the Trenches

June 13, 2022 • Christopher Dobroth

Contributor Christoper Dobroth, a longtime ecommerce manager, purchases inventory for his employer, a seller of lighting and home decor items. He explains his reality of keeping goods in stock in mid-2022.
Analytics & Data
My Favorite Ecommerce KPIs

May 2, 2022 • Christopher Dobroth

Key performance indicators help a business stay on track. Contributor Chris Dobroth has managed ecommerce companies since 2006. Here is his list of essential KPIs.
Platforms & Apps
What I’ve Learned about Ecommerce Platforms

March 29, 2022 • Christopher Dobroth

Contributor Christopher Dobroth has spent 16 years in ecommerce. He has used many ecommerce platforms. Here's what he's learned to date.
Business
Lessons from 16 Years in Ecommerce

March 17, 2022 • Christopher Dobroth

Christopher Dobroth has worked in ecommerce since 2006. He's held management and operational positions across many industries. Here are his three lessons for success.