Christopher Dobroth
Christopher Dobroth is Senior Director eCommerce and Digital Marketing for Lighting Reimagined, a leading U.S.-based lighting retailer.
Chris is a seasoned ecommerce leader, having worked since 2006 in startup and enterprise environments in multiple industries — lighting, gaming, funeral products, furniture, office supplies, and more.
Chris holds a B.A. from Lake Forest College and advanced management and marketing certificates from the University of Liverpool and Cornell University.
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Business
No Ecommerce Company Is an Island
July 28, 2022 • Christopher Dobroth
Trusted partnerships with affiliates, vendors, and more make or break an ecommerce business. That's according to Chris Dobroth, a longtime merchant.
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Inventory
Supply Chain Bottlenecks from the Trenches
June 13, 2022 • Christopher Dobroth
Contributor Christoper Dobroth, a longtime ecommerce manager, purchases inventory for his employer, a seller of lighting and home decor items. He explains his reality of keeping goods in stock in mid-2022.
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Analytics & Data
My Favorite Ecommerce KPIs
May 2, 2022 • Christopher Dobroth
Key performance indicators help a business stay on track. Contributor Chris Dobroth has managed ecommerce companies since 2006. Here is his list of essential KPIs.
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Platforms & Apps
What I’ve Learned about Ecommerce Platforms
March 29, 2022 • Christopher Dobroth
Contributor Christopher Dobroth has spent 16 years in ecommerce. He has used many ecommerce platforms. Here's what he's learned to date.
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Business
Lessons from 16 Years in Ecommerce
March 17, 2022 • Christopher Dobroth
Christopher Dobroth has worked in ecommerce since 2006. He's held management and operational positions across many industries. Here are his three lessons for success.
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