My Experience Selling B2B versus B2C
October 25, 2022 • Christopher Dobroth
Contributor Chris Dobroth is a seasoned ecommerce exec, having sold goods to both businesses and consumers. He shares his experiences in this quick-read post.
No Ecommerce Company Is an Island
July 28, 2022 • Christopher Dobroth
Trusted partnerships with affiliates, vendors, and more make or break an ecommerce business. That's according to Chris Dobroth, a longtime merchant.
Supply Chain Bottlenecks from the Trenches
June 13, 2022 • Christopher Dobroth
Contributor Christoper Dobroth, a longtime ecommerce manager, purchases inventory for his employer, a seller of lighting and home decor items. He explains his reality of keeping goods in stock in mid-2022.
Analytics & Data
My Favorite Ecommerce KPIs
May 2, 2022 • Christopher Dobroth
Key performance indicators help a business stay on track. Contributor Chris Dobroth has managed ecommerce companies since 2006. Here is his list of essential KPIs.
Platforms & Apps
What I’ve Learned about Ecommerce Platforms
March 29, 2022 • Christopher Dobroth
Contributor Christopher Dobroth has spent 16 years in ecommerce. He has used many ecommerce platforms. Here's what he's learned to date.
Lessons from 16 Years in Ecommerce
March 17, 2022 • Christopher Dobroth
Christopher Dobroth has worked in ecommerce since 2006. He's held management and operational positions across many industries. Here are his three lessons for success.