Marketing & Advertising
The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.
Content Marketing | Email Marketing | Google Ads | Influencers & Affiliates | Social Media-
Social Media
ChatGPT Prompts for Social Media Marketing
September 26, 2023 • Ann Smarty
The right prompts can increase social media productivity with idea suggestions, sample posts, repurposed content, and more.
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Email Marketing
Benefits of Email Opt-outs
September 24, 2023 • Samantha Collier
Holidays can be painful for consumers. Allowing subscribers to temporarily opt-out of promotional emails can lower unsubscribes and drive trust.
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Social Media
Build a Community, Says Sendlane CEO
September 22, 2023 • Eric Bandholz
How does an email and SMS platform compete with Klaviyo? Via a community, says founder Jimmy Kim.
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Content Marketing
Best Content Types for ChatGPT
September 19, 2023 • Ann Smarty
ChatGPT cannot share personal experiences, but it can help with rote descriptions, repurposed text, and more.
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Content Marketing
A Subtle Change to Win Backlinks
September 10, 2023 • Armando Roggio
What types of content would appeal to potential linkers, such as bloggers, journalists, and editors?
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Social Media
Ecom Exec: Marketing Attribution Is a Waste
September 8, 2023 • Eric Bandholz
Andrew Faris, a former ecommerce CEO, now advises merchants on growth strategies, including Meta Ads management.
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Content Marketing
5 Content Marketing Ideas for October 2023
September 5, 2023 • Armando Roggio
This installment of our long-running series includes ideas for Disney, Halloween, baseball, breast cancer, and an infamous radio broadcast.
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Google Ads
Unpacking ‘Demand Gen’ Google Ads
September 3, 2023 • Matthew Umbro
Google's new top-of-funnel campaign type includes in-feed ads in YouTube Shorts.
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Marketing & Advertising
Tools to Monitor Competitors’ Ads
August 22, 2023 • Samantha Collier
Platforms such as TikTok, Google, Meta, and LinkedIn provide free details of all advertisements — the owner, views, run date, more.
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Google Ads
ChatGPT Prompts for Pay-per-click Ads
August 21, 2023 • Ann Smarty
Grouping keywords, estimating budgets, generating copy — ChatGPT can streamline paid search and social media campaigns.
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Content Marketing
ChatGPT Prompts for Content Ideas
August 15, 2023 • Ann Smarty
Specificity and persistence are keys for generating meaningful results from ChatGPT.
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Google Ads
Google Ads Streamlines Switch to Performance Max
August 13, 2023 • Matthew Umbro
Gradual is better when upgrading Dynamic Search and Display campaigns to Performance Max.
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Content Marketing
YouTube Marketer Adjusts to AI
August 11, 2023 • Eric Bandholz
The men's hairstyling channel "Slikhaar TV" has over 2 million subscribers — but not 2 million viewers.
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Social Media
Here’s Why I’m Sticking with Threads
August 7, 2023 • Samantha Collier
Despite the post-launch traffic drop, Threads will benefit from Meta's quick adjustments and X's turmoil.
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Content Marketing
AI-based Content Curation Tools
August 2, 2023 • Ann Smarty
AI-driven platforms can locate, analyze, summarize, and repurpose content. Here are five handy tools to get started.
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Content Marketing
5 Content Marketing Ideas for September 2023
August 1, 2023 • Armando Roggio
In September, try solving customer concerns, jumpstarting Halloween, delving into short-form videos, experimenting with AI, and telling Uncle Sam's story.
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Email Marketing
7-Email Sequence to Boost Back-to-school Sales
July 24, 2023 • Armando Roggio
Back-to-school purchases are among the top U.S. retail revenue generators. The 2023 selling season will likely break records.
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Google Ads
Google Ads Improves Brand Settings
July 19, 2023 • Matthew Umbro
Google sometimes co-mingles ads for brand and non-brand queries. The new settings ensure traffic and reporting are funneled to the right campaigns.
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Content Marketing
Content Marketing with AI and Humans
July 17, 2023 • Armando Roggio
Generative AI can boost productivity big time. Humans make average AI content excellent.
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Email Marketing
Apple Mail to Remove URL Tracking Parameters
July 16, 2023 • Carlos Vega
Apple's iOS 17 will remove URL tracking parameters from Mail, Messages, and Safari's Private Browsing.
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Content Marketing
AI Tools for Better Headlines
July 11, 2023 • Ann Smarty
Headlines are often more difficult to compose than an article's body copy. Fortunately, AI tools can help.
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Content Marketing
5 Content Marketing Ideas for August 2023
July 9, 2023 • Armando Roggio
Merchants have no shortage of content-marketing topics to address in August. Examples are hip-hop music, travel, bowling, kindness, and dogs.
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Social Media
5 AI Social Media Tools to Boost Productivity
July 4, 2023 • Ann Smarty
Integrations with ChatGPT and other AI chatbots are seriously streamlining social media management.
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Marketing & Advertising
Retail Media Networks: Promise or Peril?
July 3, 2023 • Armando Roggio
Advertising on the Amazon Marketplace was among the first retail media networks. Many more have followed.
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Content Marketing
10 Tools for ChatGPT Prompt Ideas
June 27, 2023 • Ann Smarty
An effective prompt is the first step in benefitting from ChatGPT. That's the challenge — an effective prompt.
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Social Media
Social Media Platforms Ramp-up AI
June 26, 2023 • Samantha Collier
Artificial intelligence is nothing new for social media platforms. But the platforms' use of AI is accelerating to include chatbots, image creators, and more.
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Email Marketing
Email Welcome Pages Drive More Sales
June 19, 2023 • Armando Roggio
An email pop-up box produces new sign-ups and then quickly disappears. A welcome page solidifies the relationship and advances the sale process.
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Content Marketing
AI Search Engines for Content Marketing
June 13, 2023 • Ann Smarty
New search engines are emerging that repurpose and reorder results to assist writers and researchers. Here are four options.
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Google Ads
Reassessing Google Ads’ Broad Match
June 11, 2023 • Matthew Umbro
Broad match keyword types, once shunned by many advertisers, facilitate Google Ads' automation and machine learning.
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Content Marketing
5 Content Marketing Ideas for July 2023
June 7, 2023 • Armando Roggio
This installment of our long-running content ideas series includes topics related to Prime Day, Elvis, mojitos, AI co-hosts, and independence days.
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