Marketing & Advertising
The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.
Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media-
Google Ads
Google Ads Gets 3 AI Max Updates
May 5, 2026 • Matthew Umbro
The three updates — AI Max for Shopping, AI Brief, and text disclaimers for Search — all use AI, with guardrails, to drive performance.
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Email & Text Marketing
At 55, Email Is Vital for Marketers
April 26, 2026 • Armando Roggio
A direct connection with prospects is key in an AI world, where traditional acquisition channels are changing.
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Google Ads
AI Creative Tools in Google Ads
April 7, 2026 • Matthew Umbro
Tools for creating and editing images and videos are among the top AI time-savers.
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Content Marketing
5 Content Marketing Ideas for May 2026
April 7, 2026 • Armando Roggio
Marketers in 2026 should create content that is discoverable in organic search and Google Discover-like feeds and easy for genAI platforms to summarize and cite.
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Social Media
SEO Wins from Reddit Pro
April 6, 2026 • Ann Smarty
A section in Reddit Pro called Trends helps brands track any topic or keyword, providing content ideas for off-site organic search and social media.
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Content Marketing
Framework for Quality AI Content Marketing
March 26, 2026 • Armando Roggio
AI has lowered the cost of producing content, but not the standard required to compete.
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Marketing & Advertising
Ditch the Discount, Says Brand Marketer
March 20, 2026 • Eric Bandholz
Growth Capital founder Cherene Aubert prefers bundles and BOGOs for slow-moving goods, and influencers for acquisition.
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Google Ads
Time-Sensitive Offers in Google Ads
March 10, 2026 • Matthew Umbro
A date-specific ad message does not automatically show, but workarounds can increase its chances.
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Content Marketing
5 Content Marketing Ideas for April 2026
March 1, 2026 • Armando Roggio
Potential topics in April for ecommerce marketers include Apple computers, burritos, Google Discover, beer, and zippers.
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Content Marketing
How a Pro Writer Uses AI
February 27, 2026 • Eric Bandholz
To freelance writer and editor Kaleigh Moore, AI greatly increases efficiency, within limits.
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Email & Text Marketing
Email Marketing Awaits True AI
February 22, 2026 • Armando Roggio
AI's potential means every subscriber becomes a segment of one, combining behavioral signals, predictive intent, and offer economics.
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Content Marketing
AI Content Licensing for Merchants
February 12, 2026 • Armando Roggio
Efforts by Microsoft and Amazon to develop content-licensing marketplaces offer an opportunity for ecommerce marketers.
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Google Ads
3 Performance Max Updates for 2026
February 6, 2026 • Matthew Umbro
Performance Max campaigns are a priority for Google Ads and thus for advertisers.
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Content Marketing
5 Content Marketing Ideas for March 2026
February 5, 2026 • Armando Roggio
For March 2026, consider content for spring renewal, peanut butter, Mr. Spock, do-it-yourself holidays, and the U.S.'s 250th anniversary.
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Marketing & Advertising
Reclaim Traffic with Smarter Ads
February 1, 2026 • Armando Roggio
When organic traffic declines, ad targeting and audience intelligence become competitive advantages.
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Marketing & Advertising
AI Product Discovery Drives Brand Traffic
January 30, 2026 • Eric Bandholz
Phillip Jackson's company surveyed U.S. 2025 holiday shoppers. When AI recommends a product, 77% of respondents leave to buy on the brand's site.
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Content Marketing
Best Writing Tools for Business in 2026
January 20, 2026 • Jean Gazis
Modern AI-assisted writing aids save time, polish prose, and even overcome disadvantages such as dyslexia.
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Google Ads
Acquiring Customers via Google Ads
January 8, 2026 • Matthew Umbro
Google's New Customer Acquisition feature offers account and bid settings to target meaningful prospects.
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Content Marketing
5 Content Marketing Ideas for February 2026
January 6, 2026 • Armando Roggio
Valentine's Day, Presidents' Day, and the start of the spring buying cycle offer content opportunities in February 2026.
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Content Marketing
Ecommerce Marketing amid AI ‘Slop’
December 18, 2025 • Armando Roggio
Generative AI did not introduce subpar content so much as streamline its speed and quantity.
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Marketing & Advertising
AI Favors Ecommerce Giants — for Now
December 14, 2025 • Armando Roggio
AI models rely on "trusted" enterprise sources, yet providers are emerging for SMBs.
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Content Marketing
5 Content Marketing Ideas for January 2026
December 8, 2025 • Armando Roggio
Topics for January 2026 include the U.S.'s 250th year, Wikipedia's anniversary, product quality, and simple pleasures such as puzzles and cocktails.
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Google Ads
Notes on Google Ads New Strategy Tool
December 7, 2025 • Matthew Umbro
The new "Investment Strategy" feature is akin to Google's existing budget simulators, with two main differences.
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Email & Text Marketing
Best Text Message Strategy for 2026
November 30, 2025 • Armando Roggio
Roughly eight in 10 U.S. consumers have agreed to receive commercial text messages, according to a recent survey.
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Google Ads
Merge Google Ads Campaigns for Better ROAS
November 5, 2025 • Matthew Umbro
AI-driven optimization works best with abundant data. A single entity with 10,000 impressions is better than 10 with 1,000 each.
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Content Marketing
5 Content Marketing Ideas for December 2025
November 2, 2025 • Armando Roggio
Try these December content ideas: AI gift planning, year-in-review articles, Small Business Saturday, offbeat observances, and the anniversary of Texas's statehood.
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Social Media
Meta Ads Pixel Tracking, Explained
October 12, 2025 • Armando Roggio
The Meta Pixel drives better advertising performance and the need for heightened privacy awareness.
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Content Marketing
You’re Writing a Book. Now What?
October 8, 2025 • Jean Gazis
Knowing your subject, audience, and goal is only the starting point.
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Content Marketing
5 Content Marketing Ideas for November 2025
October 6, 2025 • Armando Roggio
Thanksgiving Day, Black Friday, and Cyber Monday are the key retail dates in November, but not necessarily the best options for content marketing.
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Google Ads
Better Audience Targeting in Google Ads
October 5, 2025 • Matthew Umbro
The search giant has enhanced its targeting capabilities to resemble those on Meta, LinkedIn, and other social channels.
The Race to Own AI Shopping
New Ecommerce Tools: September 8, 2026
Influencers Mostly Skip Disclosure
New Ecommerce Tools: September 16, 2026
Branded Sites Are Vital for Merchants
Drive Awareness with Video Sequence Ads