Marketing & Advertising
The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.
Content Marketing | Email Marketing | Google Ads | Influencers & Affiliates | Social Media-
Content Marketing
20 WordPress Plugins to Manage a Blog
March 6, 2023 • Sig Ueland
An active blog can attract, convert, and retain ecommerce customers. Here's our all-new update of WordPress blog tools to make the job easier and more effective.
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Content Marketing
5 Content Marketing Ideas for April 2023
March 5, 2023 • Armando Roggio
Since 2014 we've published a monthly series of content marketing ideas. This installment focuses on articles and videos with April-holiday themes.
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Influencers & Affiliates
How Affiliates Address Google’s Product Review Updates
February 27, 2023 • Ann Smarty
Affiliates sometimes post less-than-helpful reviews of the products they're promoting to garner organic search traffic. Google is cracking down.
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Social Media
Is Reddit Open for Business?
February 23, 2023 • Samantha Collier
The new "Reddit for Business" ad offerings can help merchants reach target audiences. But beware: Reddit is not for the fainted-hearted.
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Google Ads
Updates to Performance Max Improve Transparency
February 14, 2023 • Matthew Umbro
Google's Performance Max campaigns run on auto-pilot, allowing little control or transparency to advertisers. With three recent updates, that grip is loosening a bit.
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Social Media
16 LinkedIn Groups for Entrepreneurs
February 13, 2023 • Sig Ueland
LinkedIn hosts a whopping 2.4 million groups. Entrepreneurs have many to choose from for advice, networking, support, and more.
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Content Marketing
6 Daily Videos Drive DTC Sword Seller
February 9, 2023 • Eric Bandholz
Mini Katana is a direct-to-consumer seller of Samurai-themed letter openers, swords, and related accessories. Just two years old, the business produces a whopping six videos every day. That's 3,000 videos to date.
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Social Media
8 TikTok Content Ideas for Merchants
February 9, 2023 • Samantha Collier
TikTok is much more than teens and dance videos. Users represent seemingly every demographic and interest. It's an opportunity for merchants and brands to connect with their audiences.
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Email Marketing
Email Marketing Is Like Dating
February 6, 2023 • Carlos Vega
First impressions are important for dating and for recipients of marketing emails. Three email components — "From," subject line, preheader — are critical.
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Content Marketing
5 Content Marketing Ideas for March 2023
February 5, 2023 • Armando Roggio
Content opportunities in March extend beyond St. Patrick's Day. Observances throughout the month address nutrition, vintage goods, sleeping, water, and the weather.
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Social Media
Is BeReal for Real?
January 23, 2023 • Samantha Collier
BeReal users post instant, immediate photos of their daily activities. The site has scaled to 73 million monthly users. But what's the revenue model?
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Google Ads
Google Ads Q&A: Budget, Keywords, Search Network
January 18, 2023 • Matthew Umbro
Contributor Matt Umbro, a pay-per-click pro, responds to questions from Google Ads advertisers, addressing campaign budgets, keyword limits, Search Network tactics, growth, and more.
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Content Marketing
15 Press Release Distribution Services
January 17, 2023 • Sig Ueland
Spreading the word on product launches, updates, and collaborations is difficult. Press releases can help, especially when distributed to targeted media outlets.
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Content Marketing
5 Content Marketing Ideas for February 2023
January 9, 2023 • Armando Roggio
Our monthly content-ideas article is a long-running series to help merchants attract prospects. This month's ideas include Groundhog Day, Black History Month, more.
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Email Marketing
Boost Email Marketing Results with BIMI
January 4, 2023 • Armando Roggio
The BIMI specification allows marketers to display their logo next to email messages in recipients' inboxes. The practice drives opens and clicks and increases brand recall.
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Social Media
12 Outstanding Marketing Campaigns from 2022
December 26, 2022 • Sig Ueland
This year's list of memorable marketing campaigns includes iconic products, menu hacks, leveraged partnerships, and more.
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Marketing & Advertising
A Gathering Storm for Digital Ad Tracking?
December 19, 2022 • Armando Roggio
The rise of consumer privacy initiatives will likely upend cross-platform ad tracking. Or it already has. Welcome to the "first-party data arms race"
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Influencers & Affiliates
Homes Smell Better with Pura
December 16, 2022 • Eric Bandholz
Pura makes and sells smart fragrance diffusers controlled via a phone app. Launched in 2015, the company has scaled to 180 employees. CMO Daniel Lacey tells the story.
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Google Ads
What to Expect from Google Ads in 2023
December 13, 2022 • Matthew Umbro
Based on popularity in 2022 and trends in the past few years, we can anticipate Google Ads' focus in 2023. Here are four likely themes.
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Social Media
Using WhatsApp for Ecommerce
December 13, 2022 • Samantha Collier
WhatsApp offers ecommerce merchants an excellent engagement and sales channel. Here's how to get started.
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Content Marketing
5 Content Marketing Ideas for January 2023
December 6, 2022 • Armando Roggio
This installment of our monthly content series offers ideas for improving a blog, publishing an editorial newsletter, starting a podcast, launching videos, and teaching a class.
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Email Marketing
How to Design Emails for Dark Mode
December 5, 2022 • Carlos Vega
The dark mode feature has become increasingly popular on the web and mobile devices. Ensuring emails render in dark mode is essential for successful marketing.
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Social Media
Social Media Platform Updates for November 2022
November 29, 2022 • Samantha Collier
Here are the latest feature updates from leading social media platforms — Twitter, Instagram, Facebook, TikTok, and more.
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Social Media
Open Graph Images and Why They Matter
November 29, 2022 • Barbara Carneiro
When users share a URL on social media, the pop-up image is part of the Open Graph protocol. We explain its purpose and importance to merchants.
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Social Media
18 Alternatives to Twitter
November 28, 2022 • Sig Ueland
Elon Musk's recent changes to Twitter are causing many users to abandon the app. Here is a list of platforms merchants might explore for future marketing.
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Social Media
28 Instagram Tools for Ecommerce Marketing
November 22, 2022 • Sig Ueland
Instagram is a proven engagement and revenue generator for ecommerce. These 28 tools — free and premium — streamline creating, posting, monitoring, and more.
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Content Marketing
How to Write a Tutorial to Attract Customers
November 21, 2022 • Armando Roggio
Tutorials are a vital component of content marketing and a way to provide value to your target audience. Here are the fundamentals of creating them.
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Social Media
15 TikTok Creators for Marketing Inspiration
November 14, 2022 • Sig Ueland
A thriving TikTok presence can engage customers and prospects while having a bit of fun. Here's our list of top creators on the channel.
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Social Media
Comparing Social Media Scheduling Tools
November 8, 2022 • Samantha Collier
Social media scheduling tools streamline what was once a manual, burdensome task. Selecting a tool depends largely on a user's preferred channels and features.
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Content Marketing
5 Content Marketing Ideas for December 2022
November 7, 2022 • Armando Roggio
This installment of our long-running content ideas series suggests focusing on teaching a skill, end-of-year top 10 lists, lager beer, and more.