Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email Marketing | Google Ads | Influencers & Affiliates | Social Media

Social Media
TikTok Shop’s Coming Seller Boom

December 29, 2024 • Armando Roggio

Eager online sellers, great and small, are waiting to learn how the ban plays out.
Marketing & Advertising
Outstanding Marketing Campaigns from 2024

December 23, 2024 • Sig Ueland

This year's outstanding campaigns feature collaborations, dupes, celebrity spots, mobile apps, mascots, dance routines, pop-ups, and AI-powered videos.
Content Marketing
Large Reasoning Models Speed Content Marketing

December 22, 2024 • Armando Roggio

New genAI models are capable of problem-solving and complex reasoning, making them excellent research assistants.
Email Marketing
How to Monitor Competitors’ Email Marketing

December 15, 2024 • Armando Roggio

Competitive email monitoring requires little more than the Zapier email parser and ChatGPT.
Social Media
TikTok Expands Shop Tools as Ban Looms

December 10, 2024 • Sig Ueland

Despite political difficulties, TikTok's ecommerce efforts in the last year have been impressive.
Influencers & Affiliates
Influencers Are Remaking Product Discovery

December 9, 2024 • Charles Nicholls

Influencers are no longer just trendsetters; they're remaking how consumers discover and choose products.
Google Ads
Keywordless Search Ads Are Coming

December 5, 2024 • Matthew Umbro

The "death of the keyword" prediction isn't new, and Search campaigns without keywords already exist.
Social Media
X Alternatives Compared, for Marketing

December 2, 2024 • Sig Ueland

Will marketers and brands seek alternatives to publish real-time news and engage with followers?
Content Marketing
5 Content Marketing Ideas for January 2025

December 1, 2024 • Armando Roggio

Content marketers can kick the year off right, focusing on resets, AI-driven repurposes, cheese, hobbies, and more
Marketing & Advertising
Holiday 2024 Marketing Campaigns from Top Brands

November 19, 2024 • Sig Ueland

This year's holiday marketing sees major brands mixing old-school ads with apps, social feeds, and AI-driven content.
Google Ads
Dynamic Search Ads Tap Informational Queries

November 11, 2024 • Matthew Umbro

DSAs can attract valuable top-of-funnel shoppers to nurture and convert into customers.
Email Marketing
AMP for Email Converts Inboxes to Ecommerce Stores

November 10, 2024 • Armando Roggio

A seemingly forgotten technology can drive more revenue, transforming email marketing.
Content Marketing
5 Content Marketing Ideas for December 2024

November 2, 2024 • Armando Roggio

Christmas is not the only content marketing opportunity in December. Ever heard of Repeal Day?
Email Marketing
GenAI Nears Hyper-Personalization at Scale

October 27, 2024 • Armando Roggio

Merchants have long dreamed of delivering the perfect marketing message to a specific shopper at the ideal time to close a sale.
Social Media
Charts: U.S. TikTok Shop Sales 2023-2024

October 9, 2024 • Adel Boukarroum

TikTok Shop launched in September 2023. Here's a recap of first year sales across categories, products, and channels.
Google Ads
My Top Google Ads Automated Rules

October 7, 2024 • Matthew Umbro

Automated rules can send alerts and adjust settings, resulting in streamlined oversight.
Content Marketing
5 Content Marketing Ideas for November 2024

October 6, 2024 • Armando Roggio

Ideas for November include holiday shopping, Macy's Thanksgiving Day Parade, daylight saving time, military families, and winter previews.
Marketing & Advertising
Branding Comes First, Says Sharma Brands Owner

October 4, 2024 • Eric Bandholz

Per Nik Sharma, positive name identity leads to affordable customer acquisition and retention.
Social Media
12 New Social Networks for 2024

September 30, 2024 • Sig Ueland

Our all-new rundown of new social networks includes decentralized platforms, live-streaming apps, location-based services, and more.
Marketing & Advertising
Attributing Marketing Expenses by Channel

September 16, 2024 • Armando Roggio

A channel might produce a lot of revenue, but at what cost?
Google Ads
Holiday Promotions in Google Text Ads

September 10, 2024 • Matthew Umbro

Promoting holiday sales and events in text ads is tricky when Google picks the headlines and descriptions.
Marketing & Advertising
Optimized Landing Pages Reduce Ad Costs

September 5, 2024 • Charles Nicholls

Algorithms on Google, Meta, and others evaluate an ad and its linked landing page, assigning a relevancy score that influences cost and performance.
Social Media
Ask an Expert: Should Merchants Sell on TikTok Shop?

August 30, 2024 • PEC Staff

We asked the founder of SimplicityDX to evaluate selling on the popular social media platform.
Content Marketing
Flywheels Ease Content, Social Media Marketing

August 18, 2024 • Armando Roggio

Social media ideas can morph into long form articles that spawn new social media ideas. It's a time-saving flywheel.
Google Ads
Google’s Search Tie-ups Are Illegal, Judge Rules

August 8, 2024 • Matthew Umbro

Google pays billions to Apple and other providers for being the default search engine.
Content Marketing
5 Content Marketing Ideas for September 2024

August 4, 2024 • Armando Roggio

Ideas for September content include National Tailgating Day, National Video Games Day, National CleanUp Day, National Dog Week, and publishing a research report.
Marketing & Advertising
Charts: Global Entertainment and Media Trends

July 31, 2024 • Adel Boukarroum

Per PwC, the gaming industry will experience the biggest growth among media and entertainment companies.
Marketing & Advertising
Google’s Cookie Reversal Raises Questions

July 28, 2024 • Armando Roggio

Marketers want third-party cookies, but privacy advocates shun them. Google compromised, in a sense.
Social Media
Most Retail Brands Ignore X, per Study

July 23, 2024 • Armando Roggio

Chanel, Macy's, and H&M are example brands that have left X. Yet the platform remains popular, with high engagement.
Content Marketing
Content Mapping for Customer Journeys

July 16, 2024 • Armando Roggio

Aligning content with each phase of a buying journey helps drive shoppers to a purchase.

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