Marketing & Advertising
The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.
Content Marketing | Email Marketing | Google Ads | Influencers & Affiliates | Social Media-
Social Media
Here’s Why I’m Sticking with Threads
August 7, 2023 • Samantha Collier
Despite the post-launch traffic drop, Threads will benefit from Meta's quick adjustments and X's turmoil.
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Content Marketing
AI-based Content Curation Tools
August 2, 2023 • Ann Smarty
AI-driven platforms can locate, analyze, summarize, and repurpose content. Here are five handy tools to get started.
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Content Marketing
5 Content Marketing Ideas for September 2023
August 1, 2023 • Armando Roggio
In September, try solving customer concerns, jumpstarting Halloween, delving into short-form videos, experimenting with AI, and telling Uncle Sam's story.
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Email Marketing
7-Email Sequence to Boost Back-to-school Sales
July 24, 2023 • Armando Roggio
Back-to-school purchases are among the top U.S. retail revenue generators. The 2023 selling season will likely break records.
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Google Ads
Google Ads Improves Brand Settings
July 19, 2023 • Matthew Umbro
Google sometimes co-mingles ads for brand and non-brand queries. The new settings ensure traffic and reporting are funneled to the right campaigns.
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Content Marketing
Content Marketing with AI and Humans
July 17, 2023 • Armando Roggio
Generative AI can boost productivity big time. Humans make average AI content excellent.
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Email Marketing
Apple Mail to Remove URL Tracking Parameters
July 16, 2023 • Carlos Vega
Apple's iOS 17 will remove URL tracking parameters from Mail, Messages, and Safari's Private Browsing.
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Content Marketing
AI Tools for Better Headlines
July 11, 2023 • Ann Smarty
Headlines are often more difficult to compose than an article's body copy. Fortunately, AI tools can help.
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Content Marketing
5 Content Marketing Ideas for August 2023
July 9, 2023 • Armando Roggio
Merchants have no shortage of content-marketing topics to address in August. Examples are hip-hop music, travel, bowling, kindness, and dogs.
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Social Media
5 AI Social Media Tools to Boost Productivity
July 4, 2023 • Ann Smarty
Integrations with ChatGPT and other AI chatbots are seriously streamlining social media management.
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Marketing & Advertising
Retail Media Networks: Promise or Peril?
July 3, 2023 • Armando Roggio
Advertising on the Amazon Marketplace was among the first retail media networks. Many more have followed.
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Content Marketing
10 Tools for ChatGPT Prompt Ideas
June 27, 2023 • Ann Smarty
An effective prompt is the first step in benefitting from ChatGPT. That's the challenge — an effective prompt.
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Social Media
Social Media Platforms Ramp-up AI
June 26, 2023 • Samantha Collier
Artificial intelligence is nothing new for social media platforms. But the platforms' use of AI is accelerating to include chatbots, image creators, and more.
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Email Marketing
Email Welcome Pages Drive More Sales
June 19, 2023 • Armando Roggio
An email pop-up box produces new sign-ups and then quickly disappears. A welcome page solidifies the relationship and advances the sale process.
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Content Marketing
AI Search Engines for Content Marketing
June 13, 2023 • Ann Smarty
New search engines are emerging that repurpose and reorder results to assist writers and researchers. Here are four options.
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Google Ads
Reassessing Google Ads’ Broad Match
June 11, 2023 • Matthew Umbro
Broad match keyword types, once shunned by many advertisers, facilitate Google Ads' automation and machine learning.
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Content Marketing
5 Content Marketing Ideas for July 2023
June 7, 2023 • Armando Roggio
This installment of our long-running content ideas series includes topics related to Prime Day, Elvis, mojitos, AI co-hosts, and independence days.
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Social Media
TikTok Shop Slowed by Governments, Consumers
June 4, 2023 • Marcia Kaplan
TikTok's ecommerce efforts in the U.S. and E.U. have faced headwinds from lawmakers — and consumers.
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Social Media
Pinterest Shuffles Attracts Gen Z Females
May 21, 2023 • Samantha Collier
Pinterest Shuffles is a collage-making app launched in 2022 and popular among younger females, especially when synced to music on TikTok.
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Social Media
11 Social Commerce Updates for Merchants
May 16, 2023 • Sig Ueland
Innovations in social commerce include augmented reality, live stream selling, third-party advertising, and much more.
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Social Media
11 New Social Networks for 2023
May 10, 2023 • Sig Ueland
Decentralized, Mastodon-like apps are proliferating. Here are 11 new ones we're keeping an eye on.
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Content Marketing
My Test of 10 AI Content Detectors
May 9, 2023 • Ann Smarty
We generated text from ChatGPT and pasted it into 10 detection tools. Here are the results.
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Social Media
Free Social Media Learning Resources
May 8, 2023 • Samantha Collier
Keeping up with social media changes can be daunting. Fortunately, most of those platforms offer free learning. Here are eight of them.
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Content Marketing
5 Content Marketing Ideas for June 2023
May 7, 2023 • Armando Roggio
Merchants have many good choices for content topics in June, including strawberries, summertime activities, splurging, and, yes, Father's Day.
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Google Ads
How ChatGPT Complements Google Ads
May 4, 2023 • Matthew Umbro
Setting up pay-per-click campaigns is often laborious and time-consuming. Here's how AI can help with campaign structure, keyword selection, ad copy, audiences, and more.
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Marketing & Advertising
Demand-side Platforms Automate Ecommerce Ads
May 1, 2023 • Armando Roggio
Demand-side platforms enable merchants to scale advertising across multiple media types. It's an option for advertising on Google and Meta.
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Marketing & Advertising
13 Marketing Podcasts for Online Merchants
April 24, 2023 • Sig Ueland
There's no shortage of educational and entertaining podcasts for ecommerce owners and operators. Here are our picks for shows that are marketing-focused.
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Social Media
YouTube Shorts Are an Underpriced Opportunity
April 23, 2023 • Samantha Collier
Entrepreneur Gary V called YouTube Shorts an "underpriced" marketing channel. Here's our overview, with examples and promotion options.
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Social Media
A Hunger to Learn Drives Paid Social Success
April 21, 2023 • Eric Bandholz
Andrew Foxwell launched his agency in 2012, focusing on social media advertising. Amid nonstop industry change, Foxwell concludes successful marketers must adopt a learning mindset.
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Marketing & Advertising
5 Reasons Retail Media Ads Fail
April 17, 2023 • Armando Roggio
Advertising on retailers' websites is among the fastest-growing marketing options for merchants. But success can be elusive.
Custom GPTs for Marketers
AI Tools to Create Reels, TikToks, Shorts
GA4: User Acquisition vs. Sessions
3 AI-powered SERP Analyzers
Will Custom GPTs Boost Ecommerce?
3 New Metrics for Today's SEO
7 Steps to Checkout Success
Harnessing Organic Social Media to Boost Sales
The Profitable Seller: Mastering Amazon FBA in 2023