Marketing & Advertising
The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.
Content Marketing | Email Marketing | Google Ads | Influencers & Affiliates | Social Media-
Influencers & Affiliates
Stay-at-home Moms Drive Totally Dazzled
June 21, 2024 • Eric Bandholz
In 2012, Natalie Mounter was a new mom looking to work from home. Other moms had the same goal.
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Email Marketing
Google Ad Manager Launches Programmatic Email Ads
June 9, 2024 • Armando Roggio
The ad management platform quietly added a beta tag for email newsletters, perhaps due to third-party cookies.
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Google Ads
Google Ads Updates from Marketing Live 2024
June 6, 2024 • Matthew Umbro
Google announced over 30 new advertising features at this year's event. Here are the most impactful for merchants.
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Content Marketing
5 Content Marketing Ideas for July 2024
June 3, 2024 • Armando Roggio
Our ideas for July 2024 include summertime how-to videos, must-have items, jokes, charitable giving, and junk food.
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Content Marketing
Q&A: Joe Pulizzi, Content Entrepreneur
June 2, 2024 • Jean Gazis
Joe Pulizzi says authors no longer need traditional publishers to sell books. His latest title, "The Content Entrepreneur," is a collaboration among 33 content pros.
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Content Marketing
AI Search, Cookieless Ads Boost Content Marketing
May 30, 2024 • Armando Roggio
Content marketing is more than articles. Taking a broader view and using alternative content forms can overcome traffic losses.
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Social Media
12 Tools for Generating Hashtags
May 28, 2024 • Sig Ueland
Need more from social media campaigns? Try high-performing hashtags.
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Content Marketing
Lessons from John Deere’s ‘The Furrow’
May 22, 2024 • Armando Roggio
Launched in 1895, "The Furrow" magazine was content marketing long before that term existed.
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Email Marketing
The Best Email Marketing Tells a Story
May 17, 2024 • Eric Bandholz
Matt Ragland has been creating marketing emails for a decade. Storytelling drives performance, he says.
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Google Ads
4 Google Ads Scripts to Free Up Time
May 12, 2024 • Matthew Umbro
Automating mundane tasks frees up time for account strategy and critical optimizations.
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Content Marketing
5 Content Marketing Ideas for June 2024
May 6, 2024 • Armando Roggio
In June content marketers could address Best Friends Day, shoppable videos, Juneteenth, Independence Day, and AI-generated dad jokes.
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Marketing & Advertising
Google’s Cookie Delay Reveals Industry Fears
May 5, 2024 • Armando Roggio
Much of digital advertising will change when Chrome eliminates third-party cookies. Thus the fear.
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Social Media
Robert Cialdini on Social Commerce
May 2, 2024 • Charles Nicholls
The author of "Influence" sees big changes in how consumers decide what to purchase.
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Social Media
Copywriter Shifts to X Ads, Scales Brands
April 26, 2024 • Eric Bandholz
Chris Orzechowski, an ecommerce writer and marketer, grew frustrated with Meta. Then he switched to X.
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Marketing & Advertising
Web Marketing Checklist: 42 Tactics for Traffic and Sales
April 21, 2024 • Armando Roggio
Our all-new 2024 update includes modern content marketing, SEO, email, podcasts, social media, and more.
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Content Marketing
How to Track ROI from Content Marketing
April 15, 2024 • Armando Roggio
Content drives visitors which drive email subscriptions which drive sales. All are measurable.
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Google Ads
Google Ad Updates Reflect New SERPs
April 9, 2024 • Matthew Umbro
An ad's postion on the search results page is less important than its prominence, per Google.
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Social Media
AI Apps for Social Media Images, Videos, Infographics
April 8, 2024 • Ann Smarty
Visuals in social media posts drive engagment. New AI tools produce those visuals instantly from text prompts.
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Content Marketing
5 Content Marketing Ideas for May 2024
April 7, 2024 • Armando Roggio
Since 2014 we've published a monthly rundown of content ideas. This May 2024 installment addresses families, the military, Eurovision, holidays, and how-to videos.
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Social Media
Charts: TikTok in the U.S.
April 3, 2024 • Adel Boukarroum
Roughly half of U.S. adult TikTok users have never posted a video. Over two-thirds have not completed their bio.
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Email Marketing
A Better Ecommerce Newsletter
March 31, 2024 • Armando Roggio
Email marketing works best when combined with meaningful editorial.
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Google Ads
Top Ecommerce Ad Segments
March 26, 2024 • Samir Balwani
First-party data remains an underutilized marketing asset of ecommerce companies.
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Content Marketing
AI Can Kill Content Marketing
March 18, 2024 • Armando Roggio
AI-produced content is faster, easier, and cheaper than human versions. Is it better?
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Marketing & Advertising
Second-party Data Could Unlock Ad Targeting
March 11, 2024 • Armando Roggio
Eliminating third-party cookies, while enhancing privacy, means consumers see irrelevant ads and advertisers receive subpar performance.
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Google Ads
Optimizing Google Ads without Keywords
March 10, 2024 • Matthew Umbro
Google's AI detects seachers' intent, lessening the need for keyword bidding.
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Content Marketing
5 Content Marketing Ideas for April 2024
March 3, 2024 • Armando Roggio
Niche holidays in April celebrate welding, burritos, handmade items, car care, and more.
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Marketing & Advertising
Directness Wins in Advertising
March 1, 2024 • Eric Bandholz
Andrew Faris manages large Meta Ad budgets. He says the best creative emphasizes a product's benefits — clearly and directly.
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Email Marketing
Email Delivery, Explained
February 26, 2024 • Andrew Aversa
The best email offers are meaningless if recipients never see them. Here's how to ensure messages reach inboxes.
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Email Marketing
Email and Text Marketing Are Cookie-proof
February 25, 2024 • Armando Roggio
The elimination of third-party cookies prompts many marketers to seek alternatives.
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Marketing & Advertising
Shopify ‘Audiences’ Boosts Cookieless Ads
February 18, 2024 • Armando Roggio
Sharing first-party, anonymous data from participating merchants can mitigate the elimination of third-party cookies.
Data Suggest Solid 2024 Holiday Sales
Perplexity Shopping Tests Ecommerce SMBs
Action Steps for Bing’s AI SEO Guidelines
Wallet Passes Are a Mobile Marketing Channel
From Porsche to Purpose: A CMO's Journey
Passkeys Gain Traction with Ecommerce Shoppers
Drive More ROI from Meta and Google Ads
