Marketing & Advertising
The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.
Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media-
Content Marketing
5 Content Marketing Ideas for September 2025
August 4, 2025 • Armando Roggio
September offers many content opportunities beyond Labor Day, such as our favorite, National Salami Day.
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Email & Text Marketing
Botched Unsubscribes Harm Email Delivery
July 24, 2025 • Armando Roggio
Email senders with separate marketing and newsletter lists can unwittingly confuse Gmail, Yahoo Mail, and other webmail providers.
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Google Ads
Google, Microsoft Clarify Ad Bidding
July 7, 2025 • Matthew Umbro
Google and Microsoft are rolling out updates to improve transparency while removing redundant (and confusing) bidding features.
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Content Marketing
5 Content Marketing Ideas for August 2025
July 6, 2025 • Armando Roggio
Content marketing in August could target students, pet owners, readers, spa enthusiasts, and value shoppers.
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Marketing & Advertising
Retail Media’s Performance Dilemma
June 22, 2025 • Armando Roggio
Selling ads to suppliers can transform a traditional relationship, shifting retailers to vendors and suppliers to buyers.
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Content Marketing
5 Content Marketing Ideas for July 2025
June 15, 2025 • Armando Roggio
July offers plenty of content marketing opportunities, such as picnicking, showcasing American-made products, and planning for the back-to-school season.
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Google Ads
How Google Ads Fits into AI Overviews and AI Mode
June 11, 2025 • Matthew Umbro
At this year's "Marketing Live" event, Google announced many updates to Ads. Most were AI-driven.
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Marketing & Advertising
YouTube Ad Secrets for Ecommerce
May 23, 2025 • Eric Bandholz
Brett Curry of OMG Commerce, an agency, addresses YouTube strategy, ad spend, suitable products, and more.
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Marketing & Advertising
Flash Sales without Brand Damage
May 19, 2025 • Vonnie Williams
The best flash sales build urgency that aligns with long-term goals, brand positioning, and channel constraints.
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Content Marketing
AI Is Diluting Your Brand
May 18, 2025 • Armando Roggio
Generative AI learns from the web and also contributes content to it. Is AI-generated brand copy becoming homogenized?
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Marketing & Advertising
Charts: Retail Media Trends Worldwide
May 14, 2025 • Adel Boukarroum
The U.S. accounts for roughly half of global retail media spend, but a new BCG survey finds robust activity in four other regions.
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Email & Text Marketing
RCS Interactive Texts Boost Ecommerce
May 13, 2025 • Armando Roggio
Rich Communication Services enables relatively more message interactivity, such as buttons, carousels, and branding.
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Google Ads
Google’s AI Max Ads Hone Search Intent
May 11, 2025 • Matthew Umbro
"AI Max for Search," Google Ads new campaign type, aims to understand searchers' intentions beyond keywords.
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Content Marketing
5 Content Marketing Ideas for June 2025
May 7, 2025 • Armando Roggio
Our content ideas for June focus on driving sales for Father's Day, a top retail opportunity.
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Google Ads
SMB Ads Unchanged by Google Antitrust Ruling
April 23, 2025 • Armando Roggio
Despite the hubbub, the recent federal court decision will have a minimal advertising impact on smaller brands for three reasons.
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Social Media
Charts: U.S. Digital Media Trends 2025
April 22, 2025 • Adel Boukarroum
Deloitte's 19th annual survey of U.S. consumers focuses on the rise of social platforms in media and entertainment.
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Email & Text Marketing
Rethink Your Email Sunset Policy
April 16, 2025 • Vonnie Williams
A nuanced strategy for suppressing subscribers recognizes attribution is messy and engagement signals are fuzzy.
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Marketing & Advertising
Another Privacy Pivot in Ad Targeting
April 13, 2025 • Armando Roggio
Ad targeting, having shifted to individuals, is returning to content-focused.
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Influencers & Affiliates
A Playbook for Influencer Marketing
April 11, 2025 • Eric Bandholz
Josh Durham, a seasoned marketer, shares the essentials for scalable, high-performing influencer programs.
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Google Ads
Google Ads Recommendations Worth Doing
April 7, 2025 • Matthew Umbro
Some recommendations from Google Ads can improve performance. Others, not so much.
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Content Marketing
5 Content Marketing Ideas for May 2025
April 2, 2025 • Armando Roggio
Topics in May could include Harry Potter, the Kentucky Derby, paranormal phenomena, bicycle commuting, and bees.
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Email & Text Marketing
Better ‘Welcome’ Emails for Ecommerce
April 1, 2025 • Vonnie Williams
Done well, welcome emails drive revenue and long-term customers.
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Email & Text Marketing
Honeymoon Is Ending for Email Marketing
March 30, 2025 • Armando Roggio
Artificial intelligence, privacy, and spam protection make reaching subscribers more difficult.
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Marketing & Advertising
AI Will Help Advertisers and Shoppers
March 27, 2025 • Armando Roggio
Shoppers will see ads that interest them. Advertisers get better results.
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Content Marketing
Top Ecommerce Blogs Are More Than Blogs
March 26, 2025 • Vonnie Williams
The best blogs do more than drive traffic — they fuel other marketing campaigns.
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Google Ads
Create Google Ads Scripts via GenAI
March 10, 2025 • Matthew Umbro
Claude, ChatGPT, Gemini, and others are fast and thorough, although not perfect.
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Social Media
Social Media Marketing beyond the Algorithm
March 3, 2025 • Vonnie Williams
It's easy to think one post will go viral, racking-up millions of views. But what happens next?
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Content Marketing
5 Content Marketing Ideas for April 2025
March 1, 2025 • Armando Roggio
Content topics for April go beyond "Fools' Day" to include repurposing videos as text, celebrating Star Trek, avoiding housework, and poetry.
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Marketing & Advertising
The Rebirth of ‘Marketing Mix Modeling’
February 26, 2025 • Armando Roggio
Why does a 1940s-era model interest large advertisers and platforms? Three reasons.
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Marketing & Advertising
The Era of Cookie-less Ad Targeting
February 23, 2025 • Armando Roggio
Advertising technology has entered a new phase that pairs personal privacy with targeting.
3 Performance Max Updates for 2026
Google Discover for Ecommerce
Why Marketplaces Block AI Shopping Agents
Traffic Impact of Google Discover
Reclaim Traffic with Smarter Ads
AI Product Discovery Drives Brand Traffic
SEO for AI, Low Traffic, No Clicks