Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email Marketing | Google Ads | Influencers & Affiliates | Social Media

Google Ads
New Google Ads’ Setup Streamlines Ad Creation

October 16, 2022 • Matthew Umbro

Advertisers no longer have to create ads and extensions separately. We explain.
Content Marketing
Ballet Dancer Shifts to Photo, Video Creator

October 14, 2022 • Eric Bandholz

Until early 2020, Matthew Gattozzi was a professional ballet dancer. Then a back injury forced a career change and the launch of Goodo Studios, which produces photos and videos for ecommerce companies.
Email Marketing
Build a Cyber Monday SMS List Now

October 12, 2022 • Armando Roggio

Text-message marketing is relatively less competitive than other promotional channels. Heading into the holiday selling season, it's an opportunity.
Content Marketing
20 WordPress Plugins for Content Marketing

October 10, 2022 • Sig Ueland

Here is a list of tools for editorial flow, multimedia content, social media distribution, and more.
Social Media
The 5-part Social Media Sales Funnel

October 4, 2022 • Lorrie Thomas Ross

A modern sales funnel necessarily includes social media, involving multiple progressions and touchpoints. We explain.
Email Marketing
Email Marketing Drives Conversions in Other Channels

September 27, 2022 • Carolyn Nye

Email marketing is highly effective. But it's even better when combined with other marketing vehicles. Here's how email drives sales across the entire purchase journey.
Content Marketing
5 Content Marketing Ideas for October 2022

September 20, 2022 • Armando Roggio

Since 2014 Senior Contributor Armando Roggio has published a monthly idea generator for content marketing. This October 2022 installment includes financial planning, holiday gifting, and Internet Day.
Social Media
Building the Perfect Twitter Thread

September 19, 2022 • Armando Roggio

A Twitter thread is a series of connected tweets that function as a sort-of short blog post. It's a good way to grow followers and subscribers. We explain.
Social Media
Twitter Profiles Are Serious Sales Channels

September 13, 2022 • Armando Roggio

Creator-type entrepreneurs offer lessons to all merchants for optimizing a Twitter profile. We explain.
Social Media
14 Tools for Facebook, Social Analytics

September 5, 2022 • Sig Ueland

Facebook remains a massive platform for engaging with customers and prospects. The key is having the right tools to track performance. Here are 14 choices.
Google Ads
4 Outdated Google Ads Tactics to Reassess

September 4, 2022 • Matthew Umbro

It's easy to forget the tried and true methods for Google Ads set-up. Here are four once-popular practices that still hold value today when tweaked.
Social Media
My First Metaverse Conference

August 28, 2022 • Barbara Carneiro

Contributor Barbara Carneiro recently hosted a professional, 2-day metaverse conference. Here are her experiences.
Social Media
Has Apple Changed the Advertising Industry?

August 23, 2022 • Armando Roggio

U.S. marketing expenditures are the highest in years. Could Apple's iOS privacy changes be the cause?
Social Media
13 Apps to Run Social Media Contests

August 22, 2022 • Sig Ueland

Social media contests are a fun way to engage consumers and attract leads. Here is a list of platforms for creating quizzes, sweepstakes, giveaways, and more.
Email Marketing
5 Keys to Better Transactional Emails

August 19, 2022 • Carolyn Nye

Transactional emails are opportunities for merchants to engage shoppers and drive sales. Here are tactics to increase both.
Google Ads
New Google Tag Improves Privacy, Ad Management

August 14, 2022 • Matthew Umbro

Google's new all-in-one tag addresses the cookie-less future and streamlines Ads' management while continuing accurate data collection.
Email Marketing
7 Ideas to Grow an Ecommerce SMS List

August 14, 2022 • Armando Roggio

Many consumers prefer text messages to email. Moreover, SMS subscribers are "owned" media, the best kind of marketing.
Social Media
Polarizing Tweets Pay Off for Steak-umm

August 12, 2022 • Eric Bandholz

The Twitter account for Steak-umm, the food brand, had 1,000 followers when it hired Nathan Allebach in 2017. By 2021 followers numbered 200,000. He explains in this week's "Ecommerce Conversation."
Content Marketing
Content Marketing in a World of Creators

August 9, 2022 • Armando Roggio

How does a content marketer compete in an avalanche of choices? Two ways: Develop better content or distribute in alternative mediums. We explain.
Social Media
12 Social Commerce Apps for Merchants

August 8, 2022 • Sig Ueland

Social commerce continues to evolve, offering brands many options for engaging with customers and prospects. Here's our all-new update of social commerce apps to help merchants.
Content Marketing
Editorial Newsletters Are the New Blogs

August 5, 2022 • Armando Roggio

Editorial newsletters are booming, offering content marketers an opportunity to engage an audience personally, strengthen relationships, and attract subscribers.
Content Marketing
5 Content Marketing Ideas for September 2022

August 1, 2022 • Armando Roggio

This month's installment of ecommerce content ideas includes back-to-school suggestions, "ultimate guides," "Shut up and take my money," and more.
Email Marketing
Understanding Email Marketing Metrics in 2022

July 26, 2022 • Carolyn Nye

Getting the most from email marketing requires close monitoring of key performance metrics. In this post, we offer a primer on opens, clicks, bounces, deliveries, and more.
Content Marketing
AI Tools Streamline Content Marketing and SEO

July 21, 2022 • Armando Roggio

Combining the features of RankIQ and Jasper, two artificial-intelligence-based tools, can quickly produce compelling content drafts optimized for search engines. We explain in this helpful tutorial.
Email Marketing
Drive Email Engagement with Embedded Video

July 12, 2022 • Armando Roggio

Embedded videos in marketing emails can increase clicks by upwards of 300%. Here's our primer on dos, don'ts, and getting started.
Social Media
20 Tools to Sell Products on Pinterest

July 12, 2022 • Sig Ueland

Pinterest provides tools to help merchants promote and sell products. Here is a list of tools for creating shops, product catalogs, ad campaigns, live events, and more.
Google Ads
5 Steps to Prepare Google Ads for 2022 Holidays

July 11, 2022 • Matthew Umbro

Get more from Google Ads this holiday season by preparing early. Here are five timely tips from Google Ads guru Matt Umbro, addressing Enhanced Conversions, extensions, and more.
Content Marketing
5 Content Marketing Topics for August 2022

July 5, 2022 • Armando Roggio

Focusing on events occurring on a certain day can inspire content marketing ideas. For August content, senior contributor Armando Roggio suggests focusing on the 22nd.
Email Marketing
Email Marketing: Tips for Getting Started

July 4, 2022 • Carolyn Nye

Looking to launch an email marketing program? Here's a quick rundown of the basics from longtime contributor Carolyn Nye, addressing subscriber growth, vendor selection, frequency, and more.
Social Media
31 Free Twitter Tools for Small Businesses

June 27, 2022 • Sig Ueland

Twitter can promote products and services and communicate a brand. Here's our all-new update of native and third-party Twitter tools to help businesses reach a big audience.

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