Marketing & Advertising
The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.
Content Marketing | Email & Text Marketing | Google Ads | Influencers & Affiliates | Social Media-
Content Marketing
5 Content Marketing Ideas for April 2025
March 1, 2025 • Armando Roggio
Content topics for April go beyond "Fools' Day" to include repurposing videos as text, celebrating Star Trek, avoiding housework, and poetry.
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Marketing & Advertising
The Rebirth of ‘Marketing Mix Modeling’
February 26, 2025 • Armando Roggio
Why does a 1940s-era model interest large advertisers and platforms? Three reasons.
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Marketing & Advertising
The Era of Cookie-less Ad Targeting
February 23, 2025 • Armando Roggio
Advertising technology has entered a new phase that pairs personal privacy with targeting.
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Content Marketing
AI Won’t Replace Creativity, Says Studio Founder
February 14, 2025 • Eric Bandholz
To Matthew Gattozzi, the founder of Goodo Studios, creativity and AI-driven efficiency often conflict.
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Content Marketing
7 Ways to Promote Content in 2025
February 10, 2025 • Armando Roggio
Even the best blog posts or podcasts sometimes go unnoticed. The problem is not quality but lack of visibility.
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Google Ads
Essential Google Ads Settings for 2025
February 9, 2025 • Matthew Umbro
Five campaign settings can make or break performance and often require overriding Google's suggestions.
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Email & Text Marketing
Bento Elevates Ecommerce Email Marketing
February 7, 2025 • Eric Bandholz
Founder Jesse Hanley says Bento is an artisanal email service provider, akin to a high-end coffee shop.
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Email & Text Marketing
How to Re-engage Email Subscribers Right
February 3, 2025 • Vonnie Williams
Dormant subscribers are a reality for email marketers, but an active re-engagement strategy can minimize the loss.
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Content Marketing
5 Content Marketing Ideas for March 2025
February 2, 2025 • Armando Roggio
Ecommerce content marketers next month could focus on sustainability, compliments, baseball, agriculture, and spring cleaning.
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Marketing & Advertising
Print Ads Are an Ecommerce Opportunity
January 23, 2025 • Armando Roggio
Magazines and catalogs can provide valuable brand advertising, an often overlooked approach by marketers.
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Social Media
TikTok Alternatives for Brands and Merchants
January 20, 2025 • Sig Ueland
Social commerce platforms are proliferating, with or without a TikTok ban.
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Social Media
How to Promote Products on X
January 12, 2025 • Armando Roggio
Online merchants serving civically engaged shoppers will find excellent promotional opportunities on the growing X platform.
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Google Ads
Ad Strategies for Competitor Keywords
January 7, 2025 • Matthew Umbro
Google's ad platform has evolved, and so has bidding on competitor keywords.
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Content Marketing
5 Content Marketing Ideas for February 2025
January 2, 2025 • Armando Roggio
For February, consider Valentine's Day, the "Peanuts" cartoon creator, Pet Rocks, movies, "Cinderella," and shopper engagement.
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Social Media
Open a Facebook Shop in 2025
December 31, 2024 • Armando Roggio
More than 60% of Gen Zs and Millennials worldwide shop on social media platforms.
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Social Media
TikTok Shop’s Coming Seller Boom
December 29, 2024 • Armando Roggio
Eager online sellers, great and small, are waiting to learn how the ban plays out.
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Marketing & Advertising
Outstanding Marketing Campaigns from 2024
December 23, 2024 • Sig Ueland
This year's outstanding campaigns feature collaborations, dupes, celebrity spots, mobile apps, mascots, dance routines, pop-ups, and AI-powered videos.
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Content Marketing
Large Reasoning Models Speed Content Marketing
December 22, 2024 • Armando Roggio
New genAI models are capable of problem-solving and complex reasoning, making them excellent research assistants.
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Email & Text Marketing
How to Monitor Competitors’ Email Marketing
December 15, 2024 • Armando Roggio
Competitive email monitoring requires little more than the Zapier email parser and ChatGPT.
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Social Media
TikTok Expands Shop Tools as Ban Looms
December 10, 2024 • Sig Ueland
Despite political difficulties, TikTok's ecommerce efforts in the last year have been impressive.
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Influencers & Affiliates
Influencers Are Remaking Product Discovery
December 9, 2024 • Charles Nicholls
Influencers are no longer just trendsetters; they're remaking how consumers discover and choose products.
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Google Ads
Keywordless Search Ads Are Coming
December 5, 2024 • Matthew Umbro
The "death of the keyword" prediction isn't new, and Search campaigns without keywords already exist.
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Social Media
X Alternatives Compared, for Marketing
December 2, 2024 • Sig Ueland
Will marketers and brands seek alternatives to publish real-time news and engage with followers?
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Content Marketing
5 Content Marketing Ideas for January 2025
December 1, 2024 • Armando Roggio
Content marketers can kick the year off right, focusing on resets, AI-driven repurposes, cheese, hobbies, and more
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Marketing & Advertising
Holiday 2024 Marketing Campaigns from Top Brands
November 19, 2024 • Sig Ueland
This year's holiday marketing sees major brands mixing old-school ads with apps, social feeds, and AI-driven content.
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Google Ads
Dynamic Search Ads Tap Informational Queries
November 11, 2024 • Matthew Umbro
DSAs can attract valuable top-of-funnel shoppers to nurture and convert into customers.
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Email & Text Marketing
AMP for Email Converts Inboxes to Ecommerce Stores
November 10, 2024 • Armando Roggio
A seemingly forgotten technology can drive more revenue, transforming email marketing.
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Content Marketing
5 Content Marketing Ideas for December 2024
November 2, 2024 • Armando Roggio
Christmas is not the only content marketing opportunity in December. Ever heard of Repeal Day?
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Email & Text Marketing
GenAI Nears Hyper-Personalization at Scale
October 27, 2024 • Armando Roggio
Merchants have long dreamed of delivering the perfect marketing message to a specific shopper at the ideal time to close a sale.
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Social Media
Charts: U.S. TikTok Shop Sales 2023-2024
October 9, 2024 • Adel Boukarroum
TikTok Shop launched in September 2023. Here's a recap of first year sales across categories, products, and channels.
Google's Index Now Powers ChatGPT
Next Steps for AI Shopping
5 Predictions for 2025 Holiday Shopping
5 Content Marketing Ideas for September 2025
New Ecommerce Tools: July 23, 2025
New Ecommerce Tools: July 30, 2025
SEO for AI, Low Traffic, No Clicks
Tariff Turmoil: How Ecommerce Brands Can Still Win