Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email Marketing | Google Ads | Influencers & Affiliates | Social Media

Content Marketing
20 WordPress Plugins to Manage a Blog

March 6, 2023 • Sig Ueland

An active blog can attract, convert, and retain ecommerce customers. Here's our all-new update of WordPress blog tools to make the job easier and more effective.
Content Marketing
5 Content Marketing Ideas for April 2023

March 5, 2023 • Armando Roggio

Since 2014 we've published a monthly series of content marketing ideas. This installment focuses on articles and videos with April-holiday themes.
Influencers & Affiliates
How Affiliates Address Google’s Product Review Updates

February 27, 2023 • Ann Smarty

Affiliates sometimes post less-than-helpful reviews of the products they're promoting to garner organic search traffic. Google is cracking down.
Social Media
Is Reddit Open for Business?

February 23, 2023 • Samantha Collier

The new "Reddit for Business" ad offerings can help merchants reach target audiences. But beware: Reddit is not for the fainted-hearted.
Google Ads
Updates to Performance Max Improve Transparency

February 14, 2023 • Matthew Umbro

Google's Performance Max campaigns run on auto-pilot, allowing little control or transparency to advertisers. With three recent updates, that grip is loosening a bit.
Social Media
16 LinkedIn Groups for Entrepreneurs

February 13, 2023 • Sig Ueland

LinkedIn hosts a whopping 2.4 million groups. Entrepreneurs have many to choose from for advice, networking, support, and more.
Content Marketing
6 Daily Videos Drive DTC Sword Seller

February 9, 2023 • Eric Bandholz

Mini Katana is a direct-to-consumer seller of Samurai-themed letter openers, swords, and related accessories. Just two years old, the business produces a whopping six videos every day. That's 3,000 videos to date.
Social Media
8 TikTok Content Ideas for Merchants

February 9, 2023 • Samantha Collier

TikTok is much more than teens and dance videos. Users represent seemingly every demographic and interest. It's an opportunity for merchants and brands to connect with their audiences.
Email Marketing
Email Marketing Is Like Dating

February 6, 2023 • Carlos Vega

First impressions are important for dating and for recipients of marketing emails. Three email components — "From," subject line, preheader — are critical.
Content Marketing
5 Content Marketing Ideas for March 2023

February 5, 2023 • Armando Roggio

Content opportunities in March extend beyond St. Patrick's Day. Observances throughout the month address nutrition, vintage goods, sleeping, water, and the weather.
Social Media
Is BeReal for Real?

January 23, 2023 • Samantha Collier

BeReal users post instant, immediate photos of their daily activities. The site has scaled to 73 million monthly users. But what's the revenue model?
Google Ads
Google Ads Q&A: Budget, Keywords, Search Network

January 18, 2023 • Matthew Umbro

Contributor Matt Umbro, a pay-per-click pro, responds to questions from Google Ads advertisers, addressing campaign budgets, keyword limits, Search Network tactics, growth, and more.
Content Marketing
15 Press Release Distribution Services

January 17, 2023 • Sig Ueland

Spreading the word on product launches, updates, and collaborations is difficult. Press releases can help, especially when distributed to targeted media outlets.
Content Marketing
5 Content Marketing Ideas for February 2023

January 9, 2023 • Armando Roggio

Our monthly content-ideas article is a long-running series to help merchants attract prospects. This month's ideas include Groundhog Day, Black History Month, more.
Email Marketing
Boost Email Marketing Results with BIMI

January 4, 2023 • Armando Roggio

The BIMI specification allows marketers to display their logo next to email messages in recipients' inboxes. The practice drives opens and clicks and increases brand recall.
Social Media
12 Outstanding Marketing Campaigns from 2022

December 26, 2022 • Sig Ueland

This year's list of memorable marketing campaigns includes iconic products, menu hacks, leveraged partnerships, and more.
Marketing & Advertising
A Gathering Storm for Digital Ad Tracking?

December 19, 2022 • Armando Roggio

The rise of consumer privacy initiatives will likely upend cross-platform ad tracking. Or it already has. Welcome to the "first-party data arms race"
Influencers & Affiliates
Homes Smell Better with Pura

December 16, 2022 • Eric Bandholz

Pura makes and sells smart fragrance diffusers controlled via a phone app. Launched in 2015, the company has scaled to 180 employees. CMO Daniel Lacey tells the story.
Google Ads
What to Expect from Google Ads in 2023

December 13, 2022 • Matthew Umbro

Based on popularity in 2022 and trends in the past few years, we can anticipate Google Ads' focus in 2023. Here are four likely themes.
Social Media
Using WhatsApp for Ecommerce

December 13, 2022 • Samantha Collier

WhatsApp offers ecommerce merchants an excellent engagement and sales channel. Here's how to get started.
Content Marketing
5 Content Marketing Ideas for January 2023

December 6, 2022 • Armando Roggio

This installment of our monthly content series offers ideas for improving a blog, publishing an editorial newsletter, starting a podcast, launching videos, and teaching a class.
Email Marketing
How to Design Emails for Dark Mode

December 5, 2022 • Carlos Vega

The dark mode feature has become increasingly popular on the web and mobile devices. Ensuring emails render in dark mode is essential for successful marketing.
Social Media
Social Media Platform Updates for November 2022

November 29, 2022 • Samantha Collier

Here are the latest feature updates from leading social media platforms — Twitter, Instagram, Facebook, TikTok, and more.
Social Media
Open Graph Images and Why They Matter

November 29, 2022 • Barbara Carneiro

When users share a URL on social media, the pop-up image is part of the Open Graph protocol. We explain its purpose and importance to merchants.
Social Media
18 Alternatives to Twitter

November 28, 2022 • Sig Ueland

Elon Musk's recent changes to Twitter are causing many users to abandon the app. Here is a list of platforms merchants might explore for future marketing.
Social Media
28 Instagram Tools for Ecommerce Marketing

November 22, 2022 • Sig Ueland

Instagram is a proven engagement and revenue generator for ecommerce. These 28 tools — free and premium — streamline creating, posting, monitoring, and more.
Content Marketing
How to Write a Tutorial to Attract Customers

November 21, 2022 • Armando Roggio

Tutorials are a vital component of content marketing and a way to provide value to your target audience. Here are the fundamentals of creating them.
Social Media
15 TikTok Creators for Marketing Inspiration

November 14, 2022 • Sig Ueland

A thriving TikTok presence can engage customers and prospects while having a bit of fun. Here's our list of top creators on the channel.
Social Media
Comparing Social Media Scheduling Tools

November 8, 2022 • Samantha Collier

Social media scheduling tools streamline what was once a manual, burdensome task. Selecting a tool depends largely on a user's preferred channels and features.
Content Marketing
5 Content Marketing Ideas for December 2022

November 7, 2022 • Armando Roggio

This installment of our long-running content ideas series suggests focusing on teaching a skill, end-of-year top 10 lists, lager beer, and more.

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