Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email Marketing | Google Ads | Influencers & Affiliates | Social Media
Robert Cialdini
Social Media

Robert Cialdini on Social Commerce

The author of “Influence” sees big changes in how consumers decide what to purchase.

Chris Orzechowski
Social Media

Copywriter Shifts to X Ads, Scales Brands

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Marketing & Advertising

Web Marketing Checklist: 42 Tactics for Traffic and Sales

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Content Marketing

How to Track ROI from Content Marketing

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Google Ads

Google Ad Updates Reflect New SERPs

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Social Media

AI Apps for Social Media Images, Videos, Infographics

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Content Marketing

5 Content Marketing Ideas for May 2024

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Social Media

Charts: TikTok in the U.S.

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Email Marketing

A Better Ecommerce Newsletter

Happy African couple makes instant money transfer use online services
Google Ads

Top Ecommerce Ad Segments

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Content Marketing

AI Can Kill Content Marketing

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Marketing & Advertising

Second-party Data Could Unlock Ad Targeting

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Google Ads

Optimizing Google Ads without Keywords

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Content Marketing

5 Content Marketing Ideas for April 2024

Andrew Faris
Marketing & Advertising

Directness Wins in Advertising

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Email Marketing

Email Delivery, Explained

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Email Marketing

Email and Text Marketing Are Cookie-proof

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Marketing & Advertising

Shopify ‘Audiences’ Boosts Cookieless Ads

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Content Marketing

Wide-base Strategy for Short-form Videos

Content Marketing

5 Content Marketing Ideas for March 2024

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Google Ads

Understanding YouTube Campaign Types

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Email Marketing

Privacy Tactics Complicate Ecommerce Marketing

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Email Marketing

Secrets of Email Segmentation

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Social Media

Reddit Is a Marketing Goldmine

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Google Ads

How to Forecast PPC Costs and Revenue

Joe Anhalt
Marketing & Advertising

Brand Building Is World Building

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Content Marketing

5 Content Marketing Ideas for February 2024

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Content Marketing

AI Tools for SEO Content Briefs

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