Marketing & Advertising
The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.
Content Marketing | Email Marketing | Google Ads | Influencers & Affiliates | Social Media-
Marketing & Advertising
Use Google’s Site Targeting
December 1, 2005 • PEC Staff
Google advertisers, rejoice! If you ever wished you could pick and choose which sites across Google AdSense network your ads will appear, now you can! In a recent development, Google AdWords introduced a new advertising model called Site Targeting, which gives you the ability to target...
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Marketing & Advertising
Google AdWords: 3 Ways to Improve Your ROI
December 1, 2005 • Mat Greenfield
We manage a number of Google AdWord accounts for our clients, and I almost always find the same problems when we take over a new account. So “from the trenches”, here are 3 key principles that will help you have a prosperous new year with your Google AdWords. Split Test Your Ads Googl...
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Social Media
eCommerce Marketing: Use Email, Blogs and RSS Together
December 1, 2005 • Paul Chaney
Think of things that just naturally go together and what comes to mind? Peanut butter and jelly for one, ham and cheese for another. How about a hammer and nails or a table and chairs? In terms of online marketing, two strategies go together equally as well: email and blogs. Email is t...
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Social Media
Blogs Are One Way to Get Consumers
November 1, 2005 • Paul Chaney
Are you “stuck on style?” If so, you may already be a fan of online retailer’s blog, Flypaper. Those three words describe the audience Bluefly, a discount women’s apparel e-tailer, is attempting to attract via the blog: women who care about fashionable clothing but who do not want to pa...
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Marketing & Advertising
Search Engine Indexing with Sitemaps
October 1, 2005 • PEC Staff
One of the most common problems ecommerce websites have with rankings is that portions of their websites are not included in the search engines. The cause can be any of a variety of reasons that range from complicated URL strings to slow server response or lack of a proper internal link...
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Marketing & Advertising
Basics of Search Engine Optimization
September 1, 2005 • PEC Staff
Understanding how can you get a substantial increase in "free" website traffic through basic search engine optimization begins with the fundamentals. These recommendations assume a site does not possess any technical issues that may cause a search engine to avoid indexing it or to not i...
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Social Media
Ten Things to Consider Before You Blog
September 1, 2005 • Paul Chaney
You’ve heard a lot about web logs or blogs. That’s because during the past six years blogs have evolved from a highly personal form of communication on the Internet to a powerful new medium for business. Not since Procter & Gamble invented branding back in 1931 has there been so muc...
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Social Media
Blogging: Your Kids Do It, and Your Business Should Too
August 1, 2005 • Paul Chaney
Doubtless, you have heard the term "blog." Bloggers, as they are called, have been credited with bringing down key political and media figures like former Senate Majority Leader Trent Lott and CBS news anchor Dan Rather. Your teenager might use a blog as a way to chronicle his or her d...
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Email Marketing
Words and Phrases that Trigger Some Spam Filters
December 3, 2002 • Dr. Ralph F. Wilson
I built this list of some 250 words and phrases from two spam filter lists. It is not complete. I have left out porn trigger words. Most spam filters work on a point system, so that the occurrence of just one "spam phrase" probably won't trigger rejection -- except some which the filter considers notorious.
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Marketing & Advertising
The Eight Essential Types of Internet Promotion
June 12, 2000 • Dr. Ralph F. Wilson
Sometimes your head can be so abuzz with all these Internet marketing details that you feel overwhelmed. You don't know where to start. You can't see the forest for the trees. While there is a lot of depth to be understood, I think that Internet promotion can be distilled down to eight essential types.
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Email Marketing
A Simple Way to Format HTML E-Mail Newsletters
January 1, 2000 • Dr. Ralph F. Wilson
I hesitate to provide a guide to formatting HTML e-mail for one reason: there's little else about this on the Web, and the article is likely to produce a torrent of phone calls and e-mail inquiring about further details.
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Influencers & Affiliates
How Does an Affiliate Program Work?
October 1, 1999 • Dr. Ralph F. Wilson
Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...