Home Page Content
The content on ORE’s home page is quite good. At the top of the page there is a description of ORE and what it sells. The section is peppered with decent keywords as well as a call-to-action, which, from an SEO point of view, promotes click-through. The home page also uses heading tags, which augments words contained within them; search engines give extra weight to those words. Images representing categories and products have alt tags that accurately describe them. A link to an internal sitemap would be a good addition, however, especially since there are issues with the main navigation. As a note, I refer to the sitemap as “internal” to separate it from XML sitemaps, which are a wholly different technology. Linked to the home page(and other pages) an internal sitemap, with links to all major pages within the site, will give search engine spiders a defined path to those important pages.
Linked to the home page (and other pages) it gives search engine spiders a defined path to all major pages in the site.
Inbound Links and PageRank
PageRank for the site is 3, which is rather low. Inbound links create PageRank, and Google sees only 5 inbound links. Yahoo! shows 3,295 inbound links, from external sites, which is quite good, but a quick spot check of these links showed many to be from sites with low PageRank, and from some directories that Google may see as link farms, especially since the recent update in that regard — Google recently mandated an update, tightening its parameters in concerning the purchasing of links. More, high-quality directory submissions like DMOZ — the open directory — are in order. Also, adding a company blog is a good way to garner more inbound links.
Do this in IE: Tools Internet Options Security Custom level. Scroll down to scripting and choose to either disable or prompt.
Internal Hierarchical Linking Structure
HTML Templates and CSS
Secondary Page Content
Besides the fact that secondary pages load into frames on one primary page, the content is actually quite good. Descriptive content surrounds images, heading tags are used, and focused keywords are generally in place.
Keywords are nicely descriptive of products, and product names are used on each page. ORE might look into some keyword research for alternative keywords that might be popular search phrases and that apply to its products.
SEO Report Card
Home Page: B
Inbound Links: C-
Internal Linking Structure: F
HTML Templates: D
Secondary Page Content: B
Keyword Choices: C
Title Tags: C-
OVERALL GPA: D
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