Paul Chaney
Paul Chaney is a contributor for Practical Ecommerce, having written his first article in August 2005.
Paul is author of The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media (published by John Wiley & Sons), and The F-Commerce Handbook: 10 Secrets for Unlocking the Sales Potential of Facebook and The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales, both of which are published by McGraw-Hill.
Connect with Paul via email at pchaney@gmail.com.
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Design & Development
10 Local Business Customer Rating and Review Platforms
February 22, 2016 • Paul Chaney
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Conversion
Conversion Rate Optimization: Scent Trail or Primrose Path?
February 15, 2016 • Paul Chaney
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Conversion
6 Local Business Online Marketing Essentials
February 8, 2016 • Paul Chaney
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Conversion
Local Marketing: Position Yourself as a Community Expert
January 25, 2016 • Paul Chaney
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Marketing & Advertising
Using Social Networks for Long-form Content: Pros, Cons
January 18, 2016 • Paul Chaney
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Marketing & Advertising
25 Ways to Use Twitter for Marketing
January 11, 2016 • Paul Chaney
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Design & Development
Google Maps: A ‘Social Network’ in Disguise
January 4, 2016 • Paul Chaney
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Marketing & Advertising
Local SEO: 9 Ways to Take Advantage of ‘Near Me’ Search
November 9, 2015 • Paul Chaney
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Design & Development
Hyperlocal Marketing: 5 Ways to Drive In-store Traffic
October 19, 2015 • Paul Chaney
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Marketing & Advertising
10 Niche Social Networks for Small Business Marketing
October 1, 2015 • Paul Chaney
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Design & Development
Get More Guest Reviews with TripAdvisor Review Express
September 24, 2015 • Paul Chaney
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Design & Development
Beacons: Local Retail Game-changing Technology?
September 14, 2015 • Paul Chaney
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Design & Development
7 Ways to Get Yelp Reviews (without Violating Its Policy)
September 10, 2015 • Paul Chaney
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Marketing & Advertising
Google Local Search Updates Could Affect Your Ranking
August 17, 2015 • Paul Chaney
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Marketing & Advertising
Local Businesses Still Need a Google Plus Page, for Now
August 10, 2015 • Paul Chaney
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Design & Development
8 Mobile App-building Platforms for Local Business Use
August 3, 2015 • Paul Chaney
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Conversion
How to Use Digital Loyalty Programs to Retain Customers
July 27, 2015 • Paul Chaney
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Design & Development
Marketing to the ‘SoLoMo’ Consumer
July 20, 2015 • Paul Chaney
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Design & Development
How to Use Foursquare and Swarm to Promote Your Business
July 6, 2015 • Paul Chaney
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Design & Development
7 Home Service Marketplaces to List Your Business
June 22, 2015 • Paul Chaney
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Design & Development
7 Web Marketing Automation Tools for Small Businesses
May 25, 2015 • Paul Chaney
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Design & Development
Top 15 Local Directory Listing Services
May 18, 2015 • Paul Chaney
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Design & Development
Top 25 Local Business Directories
May 11, 2015 • Paul Chaney
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Design & Development
7 Restaurant Rating Sites, for Owners to Monitor
April 20, 2015 • Paul Chaney
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Design & Development
6 Local Business Online Marketing Platforms, Apps
April 13, 2015 • Paul Chaney
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Design & Development
TripAdvisor: How to Claim and Promote Your Listing
March 30, 2015 • Paul Chaney
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Conversion
10 Ways to Deal with Negative Customer Reviews
March 23, 2015 • Paul Chaney
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Design & Development
How to Use Yelp for Local Marketing
March 16, 2015 • Paul Chaney
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Design & Development
Location-based Marketing for Small Businesses
March 10, 2015 • Paul Chaney
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Design & Development
5 Consumer Review Sites that Impact Your Business
March 3, 2015 • Paul Chaney
5 Content Marketing Ideas for May 2021
Understanding Google Ads Impression Share
What if 80,000 Brick-and-mortar Stores Closed?
Product Page Headlines Drive Conversions
12 Tools for YouTube Search Optimization
Using Wikipedia for Content Marketing, SEO
