Paul Chaney - Practical Ecommerce - Page 2 of 11

Articles by: Paul Chaney

Paul Chaney

Paul Chaney

Paul Chaney is a contributor for Practical Ecommerce, having written his first article in August 2005.

Paul is author of The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media (published by John Wiley & Sons), and The F-Commerce Handbook: 10 Secrets for Unlocking the Sales Potential of Facebook and The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales, both of which are published by McGraw-Hill.

Connect with Paul via email at pchaney@gmail.com.

B2B
How to Use SlideShare for B2B Ecommerce

February 3, 2015 • Paul Chaney

SlideShare, the presentation software platform, may be one of the most overlooked and underutilized tools for B2B ecommerce content marketing. There are several reasons to consider using SlideShare. The slideshow format ...
Social Media
Comparing dlvr.it and Buffer for Content Distribution

January 28, 2015 • Paul Chaney

If you create or curate content on the web, you may want to consider the use of software tools to automate the distribution process. Today, I compare two such tools — dlvr.it ...
Social Media
Do Social Share Buttons Help Ecommerce Conversions?

January 14, 2015 • Paul Chaney

It’s difficult to find a website or ecommerce product page that does not include sharing buttons to sites such as Facebook, Twitter, Pinterest, and others. Many Internet users are members of at least ...
Social Media
Pros, Cons of Sprout Social for Social Media Management

January 7, 2015 • Paul Chaney

Last week, I addressed the pros and cons of using Hootsuite for social media management. This week, I review another popular tool, Sprout Social. Pros Well-organized dashboard. Of the features Sprout Social offers,
Social Media
Pros, Cons of Hootsuite for Social Media Management

December 30, 2014 • Paul Chaney

Social media management platforms can save time. This is especially the case for companies and individuals that maintain a presence on multiple social sites, such as Facebook, Twitter, and Google+.
Social Media
Restart Your Facebook Page Posting Activity in 2015

December 26, 2014 • Paul Chaney

When consumers visit your Facebook business page, they expect to see fresh content. They are much less likely to visit your page a second time if it has grown stale ...
Social Media
6 Social Media Marketing Trends for 2015

December 18, 2014 • Paul Chaney

As we look to 2015, what social media marketing trends are likely to develop? Here are six that online retailers should monitor. 1. Niche Social Networks Will Emerge Mainstream social networks like ...
Social Media
Using Social Media in 2015 for Ecommerce Marketing

December 9, 2014 • Paul Chaney

Social media yet again failed to prove that it directly influences ecommerce purchase activity, a new survey reveals. The CMO Survey, a leading source of information about strategic marketing trends, found ...
Social Media
Add Visuals to 2015 Social Media Marketing

December 4, 2014 • Paul Chaney

The social web has gone visual. One look at your Facebook News Feed provides proof. You now see more graphics, photos, and videos than ever. Plus, visually oriented networks such ...
Social Media
Twitter’s New App Helps Plan Holiday Promotions

November 26, 2014 • Paul Chaney

Earlier this month, Twitter launched a free app to assist small businesses with their holiday marketing. Called Twitter Small Business Planner, the app offers “tactical guidance just in time for the ...
Social Media
Twitter Survey Focuses on Users’ Holiday Shopping Plans

November 19, 2014 • Paul Chaney

Twitter recently conducted a survey of 500 U.S. consumers who use the platform at least monthly and, also, participate in holiday shopping. The results provide insight into the shopping behavior ...
Social Media
8 Thanksgiving Day Social-media Promotional Ideas

November 11, 2014 • Paul Chaney

With attention turned to Black Friday and Cyber Monday sales promotions, some retailers might overlook the ecommerce benefits Thanksgiving Day has to offer. Considering the fact that, according to comScore, Thanksgiving ...
B2B
Using LinkedIn Publisher for B2B Ecommerce

November 4, 2014 • Paul Chaney

Due to its focus on fostering business-to-business relationships, LinkedIn is a social network that B2B ecommerce companies should use to build brand awareness and establish industry expertise. LinkedIn provides a variety ...
Social Media
Twitter’s Business Site, Training Helpful to Ecommerce

October 31, 2014 • Paul Chaney

Twitter is possibly the least understood of all social networks used by smaller businesses. It is not unusual to hear business owners say that they just don’t “get” how to ...
Social Media
10 Facebook Holiday Marketing Ideas, for Ecommerce

October 29, 2014 • Paul Chaney

With more than 1.2 billion users, Facebook is one social network where holiday shopping will likely be a favorite topic of conversation. While Facebook, like other social media, may not substantially ...
Social Media
10 Tips for Using Social Media in Holiday Ecommerce Marketing

October 22, 2014 • Paul Chaney

The holidays will soon be upon us. With just 26 days between Black Friday and Christmas and a reported 15.5 percent growth in ecommerce sales at stake, retailers should leverage ...
Social Media
10 Tools to Make You a Better Ecommerce Blogger

October 14, 2014 • Paul Chaney

In the ten years since I started blogging, I have honed a process for researching, writing, and editing. I have experimented with many tools in an effort to expedite it ...
Social Media
5 New Social Media Management Platforms for Small Businesses

September 28, 2014 • Paul Chaney

A raft of new social media management platforms have arrived on the scene that contain features rivaling popular tools like Buffer, HootSuite, and Sprout Social. Here are five priced with small ...
Social Media
Pinterest: New Analytics Tracks Ecommerce Engagement, Traffic

September 23, 2014 • Paul Chaney

Pinterest recently launched a new version of its analytics tool. It can help ecommerce merchants connect with their customers and prospects, on and off Pinterest. You must have a business account ...
Social Media
6 Ways to Optimize Pinterest for Guided Search

September 17, 2014 • Paul Chaney

In April, Pinterest introduced Guided Search to its mobile app and brought it to desktop users in June. Guided Search is designed to present a variety of options for users to ...
Social Media
Facebook Business Manager Helps with Pages, Ads, Admins

September 9, 2014 • Paul Chaney

Facebook released Business Manager earlier this year. It is the social network’s newest tool to help business owners manage their presence on Facebook. Primarily designed for large companies and advertising agencies that ...
Social Media
Twitter’s Tailored Audiences Improve Ad Performance

September 3, 2014 • Paul Chaney

Twitter has developed a way to make its ads more useful by displaying promoted content from advertisers to users who have shown interest. The new feature, called tailored audiences, enables merchants ...
Social Media
How to Install Twitter Buttons, Widgets on Your Website

August 27, 2014 • Paul Chaney

Twitter for Websites is a suite of embeddable buttons and widgets that facilitate sharing a site’s content on Twitter, adding a layer of interactivity to websites that might not otherwise ...
Social Media
Facebook Bans Like-gating; How to Overcome

August 20, 2014 • Paul Chaney

Facebook just announced a platform policy change that states it will no longer allow, as of November 5, “like-gating,” the longtime practice of enticing users to like a page by ...
Social Media
Twitter Lists: How to Create, Use, and Manage

August 13, 2014 • Paul Chaney

One aspect of Twitter that often gets overlooked is Lists, which is a curated group of Twitter users organized into lists based on interests. Lists can consist of customers, competitors, industry ...
Social Media
12 Ways Twitter Can Grow Your Ecommerce Business

August 6, 2014 • Paul Chaney

Twitter has been in existence since 2006 and has roughly 240 million monthly active users. Even so, many online businesses fail to make effective use of this popular platform as ...
Social Media
Twitter Revamps Analytics to Include Organic Posts

July 29, 2014 • Paul Chaney

Social media, like any other marketing channel, has to prove itself as a customer acquisition, retention, and sales tool. Analytics is one way to make the case for whether it ...
Social Media
Facebook’s New ‘Buy’ Button: Pros, Cons for Merchants

July 22, 2014 • Paul Chaney

Facebook announced last week that it is testing a new feature with select smaller businesses that would allow users to purchase products directly from those businesses without leaving Facebook. Companies included ...
Social Media
9 Ecommerce Businesses Using Instagram for Sales

July 16, 2014 • Paul Chaney

Instagram has become a popular destination for retailers to post product photos in hopes of selling their wares. Perhaps the bazaar-like feel or focus on discovery explains its appeal, but ...
Social Media
10 Instagram Tools and Apps for Ecommerce

July 9, 2014 • Paul Chaney

Hundreds of third-party tools and apps enable Instagram engagement. They include the ability to track analytics, promote products, and even transact sales directly through the platform. Here’s a list of ten ...

« Previous 1 2 3 … 9 10 11 Next »