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Mat Greenfield

Mat Greenfield

Mat Greenfield has been in web marketing since 1996. He is recognized as a website conversion expert by a number of industry organizations including, Constant Contact and He is a consultant, author and trainer, and has worked with companies such as Novell, BugTrack, and Franklin Covey.

He is a regular contributor to a number of print and e-magazines, and has been a columnist for Practical eCommerce magazine since its launch in 2005.

Mat is originally from England where he attended the University of the West of England, Bristol, and the prestigious Royal Military Academy, Sandhurst. He now lives in Utah with his wife, Trisa, and their four children.

Mat’s website is, and features a collection of free, conversion-related resources.